{"id":1007,"name":"Bill Sebald","url":"","description":"<p>Bill Sebald is a managing partner of <a href=\"https:\/\/www.greenlanemarketing.com\">Greenlane<\/a>, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay).<\/p>\r\n\r\n<p>He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. <a href=\"mailto:bill@greenlanemarketing.com\">Email Bill<\/a>. <\/p>","link":"https:\/\/www.practicalecommerce.com\/author\/bill-sebald","slug":"bill-sebald","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=96&d=identicon&r=g"},"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bill Sebald - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Bill Sebald is a managing partner of Greenlane, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay).  He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. Email Bill.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/author\/bill-sebald\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Bill Sebald\" \/>\n<meta property=\"og:description\" content=\"Bill Sebald is a managing partner of Greenlane, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay).  He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. Email Bill.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/author\/bill-sebald\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"og:image\" content=\"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=500&d=identicon&r=g\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/bill-sebald\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/bill-sebald\",\"name\":\"Bill Sebald - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"description\":\"Bill Sebald is a managing partner of Greenlane, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay). He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. Email Bill.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/bill-sebald#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/author\/bill-sebald\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/bill-sebald#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Bill Sebald\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/c305621690cd2a8ab4a5e9597fa2ce60\",\"name\":\"Bill Sebald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=96&d=identicon&r=g\",\"caption\":\"Bill Sebald\"},\"description\":\"Bill Sebald is a managing partner of Greenlane, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay). He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. Email Bill.\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/author\/bill-sebald\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bill Sebald - Practical Ecommerce","description":"Bill Sebald is a managing partner of Greenlane, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay).  He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. Email Bill.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/author\/bill-sebald","og_locale":"en_US","og_type":"profile","og_title":"Bill Sebald","og_description":"Bill Sebald is a managing partner of Greenlane, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay).  He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. Email Bill.","og_url":"https:\/\/www.practicalecommerce.com\/author\/bill-sebald","og_site_name":"Practical Ecommerce","og_image":[{"url":"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=500&d=identicon&r=g","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@practicalecomm","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/www.practicalecommerce.com\/author\/bill-sebald","url":"https:\/\/www.practicalecommerce.com\/author\/bill-sebald","name":"Bill Sebald - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"description":"Bill Sebald is a managing partner of Greenlane, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay). He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. Email Bill.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/author\/bill-sebald#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/author\/bill-sebald"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/author\/bill-sebald#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Archives for Bill Sebald"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/c305621690cd2a8ab4a5e9597fa2ce60","name":"Bill Sebald","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8bbd7b4f47f030ddb6b1144c44c6afad?s=96&d=identicon&r=g","caption":"Bill Sebald"},"description":"Bill Sebald is a managing partner of Greenlane, a digital marketing agency near Philadelphia. He has worked in SEO and online retail since 1996. In 2006, he started the SEO channel at GSI Commerce (later acquired by eBay). He is a speaker and blogger and an adjunct professor at Thomas Jefferson University. Email Bill.","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/author\/bill-sebald"}}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/1007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users"}]}}