{"id":1055884,"date":"2021-09-05T11:14:09","date_gmt":"2021-09-05T15:14:09","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1055884"},"modified":"2022-09-01T13:18:15","modified_gmt":"2022-09-01T17:18:15","slug":"product-photography-part-4-angles-and-viewpoints","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints","title":{"rendered":"Product Photography, Part 4: Angles and Viewpoints"},"content":{"rendered":"<p>Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it.<\/p>\n<p>This is the fourth post in my series on helping ecommerce merchants take better product photos. \u201c<a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-1-choosing-backdrops\">Part 1<\/a>\u201d addressed the importance of backdrops. \u201c<a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-2-selecting-tripods\">Part 2<\/a>\u201d explained tripods. \u201c<a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-3-artificial-lighting-basics\">Part 3<\/a>\u201d examined the fundamentals of artificial lighting.<\/p>\n<p>In this installment, I\u2019ll review the best angles for product photography and the viewpoints to pair them. Let&#8217;s start with the viewpoints \u2014 the position of the camera relative to a product.<\/p>\n<h3>Viewpoints<\/h3>\n<p>There are three viewpoints: low, eye-level, and high.<\/p>\n<ul>\n<li><em>Low shots<\/em> are taken from a position beneath the subject to establish its power in the photo. Low shots work well with lifestyle and in-context shots.<\/li>\n<\/ul>\n<ul>\n<li><em>Eye-level shots<\/em> are taken straight-on to provide a view of a product from the level of a human eye. Most product photography is eye-level.<\/li>\n<\/ul>\n<ul>\n<li><em>High shots<\/em> are taken from an elevated position looking down on the subject.<\/li>\n<\/ul>\n<h3>Angles<\/h3>\n<p>In addition to the three viewpoints, there are six must-have angles for product photos: front, profile, 45-degree, back, top, and macro.<\/p>\n<p><strong>Front angle<\/strong> is the default image of most ecommerce photos because it&#8217;s the best for quickly informing shoppers, showing the main features of a product. A front-angle shot should be enticing while also providing enough detail for shoppers to understand the product.<\/p>\n<div id=\"attachment_1056142\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Back-shot_photography.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1056142\" class=\"wp-image-1056142\" title=\"Photo from Walmart.com of the front of an Xbox.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Back-shot_photography.jpg\" alt=\"Photo from Walmart.com of the front of an Xbox.\" width=\"600\" height=\"171\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Back-shot_photography.jpg 897w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Back-shot_photography-300x86.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Back-shot_photography-570x163.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Back-shot_photography-768x219.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Back-shot_photography-150x43.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Back-shot_photography-500x143.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-1056142\" class=\"wp-caption-text\">Front angle\u00a0is the default image of most ecommerce photos, such as this example of an Xbox. <em>Source: Walmart.com.<\/em><\/p><\/div>\n<p>A front-angle shot is typically eye-level against a solid white background. Make sure the lighting is evenly dispersed to prevent visible shadows.<\/p>\n<p>For a front-angle shot and all others in this post, I typically use two off-camera lights with <a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-3-artificial-lighting-basics\">diffusers<\/a> in a room where I can control the lighting. Place one light 45-degrees behind the product and the other in the opposite corner. Ensure both are elevated and facing downward to dissipate most of the light and reduce the length of shadows.<\/p>\n<p>&#8212;<\/p>\n<p><strong>Profile angle <\/strong>is taken from the side of a product. Its usefulness depends on the item. For example, a profile shot is not helpful for my paintings because nobody wants to see the side of a canvas or frame. But for shoes, say, a profile shot may be essential.<\/p>\n<div id=\"attachment_1056145\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Profile-shot_photography.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1056145\" class=\"wp-image-1056145\" title=\"Photo from Adidas.com of the side of sandal.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Profile-shot_photography.jpg\" alt=\"Photo from Adidas.com of the side of sandal.\" width=\"600\" height=\"236\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Profile-shot_photography.jpg 721w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Profile-shot_photography-300x118.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Profile-shot_photography-570x225.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Profile-shot_photography-150x59.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Profile-shot_photography-500x197.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-1056145\" class=\"wp-caption-text\">Profile angle is taken from the side of a product. It&#8217;s helpful for certain items, such as this sandal from Adidas. <em>Source: Adidas.com.<\/em><\/p><\/div>\n<p>Take profile shots at eye level using a quality white <a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-1-choosing-backdrops\">background<\/a> and a steady <a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-2-selecting-tripods\">tripod<\/a>, as with front angles.<\/p>\n<p>&#8212;<\/p>\n<p><strong>Back angle<\/strong> is a key supporting shot in product photography. Shoppers are rarely satisfied by front angles and profiles alone. Back shots can reveal important details.<\/p>\n<div id=\"attachment_1056143\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Front-shot_photography.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1056143\" class=\"wp-image-1056143\" title=\"Photo from Walmart.com of the back of an Xbox\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Front-shot_photography.jpg\" alt=\"Photo from Walmart.com of the back of an Xbox\" width=\"600\" height=\"169\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Front-shot_photography.jpg 862w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Front-shot_photography-300x85.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Front-shot_photography-570x161.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Front-shot_photography-768x217.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Front-shot_photography-150x42.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Front-shot_photography-500x141.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-1056143\" class=\"wp-caption-text\">Back angle is a key supporting shot in product photography, such as this example of the back of an Xbox. <em>Source: Walmart.com.<\/em><\/p><\/div>\n<p>For consistency, take a back angle shot from the same location as the front angle \u2014 just turn the product around (not the camera).<\/p>\n<p>&#8212;<\/p>\n<p><strong>45-degree angle<\/strong> refers to the position of the camera from the product. It&#8217;s also called the three-quarter angle. A 45-degree shot is most often used for food photography, but it&#8217;s helpful for many other items, too.<\/p>\n<p>A single 45-degree shot shows multiple sides of a product while providing additional detail. Use a high viewpoint and mark your camera&#8217;s position before shooting. Use a tripod to keep it steady.<\/p>\n<div id=\"attachment_1056141\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/45-degree-shot_photography.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1056141\" class=\"wp-image-1056141\" title=\"Profile shot from Adidas.com of a black sandal.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/45-degree-shot_photography.jpg\" alt=\"Profile shot from Adidas.com of a black sandal.\" width=\"600\" height=\"375\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/45-degree-shot_photography.jpg 612w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/45-degree-shot_photography-300x188.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/45-degree-shot_photography-570x357.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/45-degree-shot_photography-150x94.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/45-degree-shot_photography-500x313.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-1056141\" class=\"wp-caption-text\">A single 45-degree shot shows multiple sides of a product, such as this Adidas sandal. <em>Source: Adidas.com.<\/em><\/p><\/div>\n<p>&#8212;<\/p>\n<p><strong>Top angle<\/strong> is often called the birds-eye-view. It isn\u2019t always necessary, but it does provide more context for shoppers depending, again, on the product.<\/p>\n<p>A top-angle shot can be difficult to pull off \u2014 the camera is directly above the product. Place your camera in an elevated <a href=\"https:\/\/en.wikipedia.org\/wiki\/C-stand\">C-stand<\/a>, and then connect the camera to a computer. A nice <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/320208-REG\/Matthews_B756040_Hollywood_Century_C_Stand.html\/DFF\/d10-v21-t1-x36238\/SID\/GLDL\">Matthews 40\u201d C Stand<\/a> from B&amp;H Photo costs about $183. <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/850444-REG\/Impact_ls_ct40mbk_Turtle_Base_C_Stand_Kit.html\">Impact<\/a>, <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1069638-REG\/kupo_ks704611_master_20_c_stand.html\">Kupo<\/a>, and <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1578530-REG\/gvm_c360_turtle_base_c_stand_grip.html\">GVM<\/a> also make quality C-stands at similar prices.<\/p>\n<div id=\"attachment_1056144\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Top-shot_photography.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1056144\" class=\"wp-image-1056144\" title=\"Photo from Walmart.com of the top of an Xbox and its controller\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Top-shot_photography.jpg\" alt=\"Photo from Walmart.com of the top of an Xbox and its controller\" width=\"600\" height=\"446\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Top-shot_photography.jpg 990w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Top-shot_photography-300x223.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Top-shot_photography-570x424.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Top-shot_photography-768x571.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Top-shot_photography-150x112.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Top-shot_photography-500x372.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-1056144\" class=\"wp-caption-text\">Top-angle shots are taken directly above the product. This example shows the top view of an Xbox and its controller. <em>Source: Walmart.com.<\/em><\/p><\/div>\n<p>&#8212;<\/p>\n<p><strong>Macro angle<\/strong> shot displays the fine details of products and requires special equipment to get right. I\u2019ll cover it in-depth when I address lenses in the upcoming &#8220;Part 6.&#8221; Merchants with limited budgets should likely not attempt macro shots.<\/p>\n<div id=\"attachment_1056146\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/MACRO.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1056146\" class=\"wp-image-1056146\" title=\"A photo from Adidas.com showing the closeup details of a black sandal\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/MACRO.jpg\" alt=\"A photo from Adidas.com showing the closeup details of a black sandal\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/MACRO.jpg 840w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/MACRO-300x300.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/MACRO-570x570.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/MACRO-768x768.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/MACRO-250x250.jpg 250w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/MACRO-150x150.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/MACRO-500x500.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-1056146\" class=\"wp-caption-text\">Macro angle shot displays the fine details of products and requires special equipment. This image is of an Adidas sandal. <em>Source: Adidas.com.<\/em><\/p><\/div>\n<p><em><strong>See &#8220;<a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-5-choosing-a-camera\">Part 5: Choosing a Camera<\/a>.&#8221;<\/strong><\/em><br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it. This is the fourth post in my series on helping ecommerce merchants take better product photos.<\/p>\n","protected":false},"author":2422,"featured_media":1056225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58304],"tags":[],"class_list":["post-1055884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Photography, Part 4: Angles and Viewpoints - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it. This is the fourth post in my series on helping ecommerce merchants take better product photos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Photography, Part 4: Angles and Viewpoints\" \/>\n<meta property=\"og:description\" content=\"Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it. This is the fourth post in my series on helping ecommerce merchants take better product photos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-05T15:14:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T17:18:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Product-Photography-Part-4-Viewpoints-and-Angles.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolyn Mara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolyn Mara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints\"},\"author\":{\"name\":\"Carolyn Mara\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/c2e9810e0f0eb2f50054251d0a04ae95\"},\"headline\":\"Product Photography, Part 4: Angles and Viewpoints\",\"datePublished\":\"2021-09-05T15:14:09+00:00\",\"dateModified\":\"2022-09-01T17:18:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints\"},\"wordCount\":803,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Product-Photography-Part-4-Viewpoints-and-Angles.jpg\",\"articleSection\":[\"Photography &amp; Video\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints\",\"url\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints\",\"name\":\"Product Photography, Part 4: Angles and Viewpoints - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Product-Photography-Part-4-Viewpoints-and-Angles.jpg\",\"datePublished\":\"2021-09-05T15:14:09+00:00\",\"dateModified\":\"2022-09-01T17:18:15+00:00\",\"description\":\"Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it. This is the fourth post in my series on helping ecommerce merchants take better product photos.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Product-Photography-Part-4-Viewpoints-and-Angles.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Product-Photography-Part-4-Viewpoints-and-Angles.jpg\",\"width\":360,\"height\":240,\"caption\":\"Close-up photo of a camera lense\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Photography, Part 4: Angles and Viewpoints\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/c2e9810e0f0eb2f50054251d0a04ae95\",\"name\":\"Carolyn Mara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/28ef58d1d2683229b65a5fdbb3a5d123?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/28ef58d1d2683229b65a5fdbb3a5d123?s=96&d=identicon&r=g\",\"caption\":\"Carolyn Mara\"},\"description\":\"Carolyn Mara is an award-winning photographer, writer, painter, and online performance artist who specializes in creating artwork with a mop and bucket. See her work or reach out to her on Instagram or TikTok, and view her current inventory gallery at CarolynMara.com.\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/carolyn-mara\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Product Photography, Part 4: Angles and Viewpoints - Practical Ecommerce","description":"Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it. This is the fourth post in my series on helping ecommerce merchants take better product photos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints","og_locale":"en_US","og_type":"article","og_title":"Product Photography, Part 4: Angles and Viewpoints","og_description":"Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it. This is the fourth post in my series on helping ecommerce merchants take better product photos.","og_url":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2021-09-05T15:14:09+00:00","article_modified_time":"2022-09-01T17:18:15+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Product-Photography-Part-4-Viewpoints-and-Angles.jpg","type":"image\/jpeg"}],"author":"Carolyn Mara","twitter_card":"summary_large_image","twitter_creator":"@practicalecomm","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Carolyn Mara","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints"},"author":{"name":"Carolyn Mara","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/c2e9810e0f0eb2f50054251d0a04ae95"},"headline":"Product Photography, Part 4: Angles and Viewpoints","datePublished":"2021-09-05T15:14:09+00:00","dateModified":"2022-09-01T17:18:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints"},"wordCount":803,"commentCount":0,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Product-Photography-Part-4-Viewpoints-and-Angles.jpg","articleSection":["Photography &amp; Video"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#respond"]}],"copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints","url":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints","name":"Product Photography, Part 4: Angles and Viewpoints - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Product-Photography-Part-4-Viewpoints-and-Angles.jpg","datePublished":"2021-09-05T15:14:09+00:00","dateModified":"2022-09-01T17:18:15+00:00","description":"Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it. This is the fourth post in my series on helping ecommerce merchants take better product photos.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Product-Photography-Part-4-Viewpoints-and-Angles.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Product-Photography-Part-4-Viewpoints-and-Angles.jpg","width":360,"height":240,"caption":"Close-up photo of a camera lense"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Product Photography, Part 4: Angles and Viewpoints"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/c2e9810e0f0eb2f50054251d0a04ae95","name":"Carolyn Mara","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/28ef58d1d2683229b65a5fdbb3a5d123?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/28ef58d1d2683229b65a5fdbb3a5d123?s=96&d=identicon&r=g","caption":"Carolyn Mara"},"description":"Carolyn Mara is an award-winning photographer, writer, painter, and online performance artist who specializes in creating artwork with a mop and bucket. See her work or reach out to her on Instagram or TikTok, and view her current inventory gallery at CarolynMara.com.","url":"https:\/\/www.practicalecommerce.com\/author\/carolyn-mara"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1055884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1055884"}],"version-history":[{"count":7,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1055884\/revisions"}],"predecessor-version":[{"id":1509498,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1055884\/revisions\/1509498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1056225"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1055884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1055884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1055884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}