{"id":1069081,"date":"2021-09-08T13:27:18","date_gmt":"2021-09-08T17:27:18","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1069081"},"modified":"2022-09-01T13:15:13","modified_gmt":"2022-09-01T17:15:13","slug":"11-product-page-features-to-drive-conversions","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/11-product-page-features-to-drive-conversions","title":{"rendered":"11 Product Page Features to Drive Conversions"},"content":{"rendered":"

When it comes to compelling product pages, less can be more. Cluttered pages distract from selling points. Focus on the crucial details. Embrace a minimalist approach to lessen the thinking process and close the sale.<\/p>\n

Do not, however, eliminate detailed descriptions. Rather, summarize what’s important first \u2014 perhaps with icons and images \u2014 and then place extensive copy below the \u201cBuy\u201d section.<\/p>\n

What follows are 11 product page features from three online stores. Each presents unique ways to package products to sell.<\/p>\n

Monos<\/h3>\n

Monos produces quality luggage. Competing with luxury lines, Monos\u2019 mid-range travel gear has gained a substantial audience. The company’s social proof and product presentation drive conversions and repeat sales.<\/p>\n

\"Monos<\/a>

Monos’s product pages are minimalist in design with social proof and product presentation that drive sales.<\/p><\/div>\n

Importantly, Monos’s product pages exhibit essential components in a minimalist design, as follows.<\/p>\n

Gallery and context-of-use images. <\/strong>The image gallery showcases the product\u2019s features from varying distances and perspectives. Simple \u201cin use<\/a>\u201d photos show size and applications.<\/p>\n

FOMO inspired call-to-action<\/strong>. Monos receives orders and ships them in groups. To entice shoppers to buy now and accept lengthier delivery times, the call-to-action reads \u201cpre-order\u201d instead of “buy,” triggering one’s fear of missing out<\/a>. The estimated ship date changes every few days, giving the company plenty of time to fulfill demand.<\/p>\n

Attribute-style product selection<\/strong>. Most dropdown menus on product pages are for sizes and colors of the same item. But each size of Monos luggage is a different product with (sometimes slightly) different features. Positioned near the top, the dropdown menu saves space while giving visitors quick access to related products.<\/p>\n

Intuitive cross-selling and upselling<\/strong>. Two elements increase average order values:<\/p>\n