{"id":1080910,"date":"2021-09-14T10:27:38","date_gmt":"2021-09-14T14:27:38","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1080910"},"modified":"2022-09-01T13:07:28","modified_gmt":"2022-09-01T17:07:28","slug":"product-photography-part-5-choosing-a-camera","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/product-photography-part-5-choosing-a-camera","title":{"rendered":"Product Photography, Part 5: Choosing a Camera"},"content":{"rendered":"<p>I&#8217;m frequently asked to recommend a camera. Sometimes folks inquire about the camera I use to display my artwork online. But both queries miss the point. Knowing how to use a camera is far more important than the unit itself. Nonetheless, choosing a suitable camera is critical.<\/p>\n<p>This is the fifth post in my series to help ecommerce merchants take better product photos. \u201c<a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-1-choosing-backdrops\">Part 1<\/a>\u201d addressed the importance of backdrops. \u201c<a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-2-selecting-tripods\">Part 2<\/a>\u201d explained tripods. \u201c<a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-3-artificial-lighting-basics\">Part 3<\/a>&#8221;\u00a0examined the fundamentals of artificial lighting, and \u201c<a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-4-angles-and-viewpoints\">Part 4<\/a>\u201d reviewed angles and viewpoints.<\/p>\n<p>In this installment, I\u2019ll address how to select a camera for product photography.<\/p>\n<p>Merchants have three options:<\/p>\n<ul>\n<li>Smartphone camera,<\/li>\n<li>Point-and-shoot digital camera,<\/li>\n<li>Digital single-lens reflex camera.<\/li>\n<\/ul>\n<h3>Smartphone Cameras<\/h3>\n<p>I love my smartphone for lifestyle product shots. It provides a gritty, realistic feeling to my art that I value in the photos of other goods online. Even with Amazon\u2019s strict image requirements, a new iPhone 12 Pro or Samsung Galaxy S21 is more than adequate with the proper lighting and background.<\/p>\n<div id=\"attachment_1081180\" style=\"width: 410px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1081180\" class=\"wp-image-1081180\" title=\"Photo from Apple.com of the back of an iPhone\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Smartphone_camera_iPhone.jpg\" alt=\"Photo from Apple.com of the back of an iPhone\" width=\"400\" height=\"514\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Smartphone_camera_iPhone.jpg 666w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Smartphone_camera_iPhone-234x300.jpg 234w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Smartphone_camera_iPhone-570x732.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Smartphone_camera_iPhone-150x193.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Smartphone_camera_iPhone-389x500.jpg 389w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-1081180\" class=\"wp-caption-text\">With the proper lighting and background, smartphone cameras such as this iPhone are more than adequate for most product shots. <em>Image: Apple.<\/em><\/p><\/div>\n<p>However, smartphone cameras have weaknesses, such as no manual adjustment for white balance and aperture. Moreover, smartphones don\u2019t handle bright lights well, producing inferior digital stills. Thus using a smartphone for your product photography requires a superior lighting setup to make up for those limitations.<\/p>\n<p>&#8212;<\/p>\n<h3>Point-and-shoot Digital Cameras<\/h3>\n<p>Point-and-shoot cameras have much more flexibility than a smartphone, and they&#8217;re affordable, available at Walmart and similar retailers.<\/p>\n<div id=\"attachment_1081178\" style=\"width: 410px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1081178\" class=\"wp-image-1081178\" title=\"Photo from Amazon of a blue Nikon Coolpix camera\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Nikon-Coolpix.jpg\" alt=\"Photo from Amazon of a blue Nikon Coolpix camera\" width=\"400\" height=\"247\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Nikon-Coolpix.jpg 600w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Nikon-Coolpix-300x186.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Nikon-Coolpix-570x352.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Nikon-Coolpix-150x93.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Nikon-Coolpix-500x309.jpg 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-1081178\" class=\"wp-caption-text\">Point-and-shoot cameras, such as this Nikon Coolpix, are flexible and affordable. <em>Image: Amazon.<\/em><\/p><\/div>\n<p>An example is Nikon Coolpix. It&#8217;s a terrific little camera with many more features than a smartphone, such as settings for shutter, aperture, and optical zoom. But a point-and-shoot camera cannot match a DSLR camera.<\/p>\n<p>&#8212;<\/p>\n<h3>DSLR Cameras<\/h3>\n<p>I&#8217;ll always recommend a digital single-lens reflex camera for product photography. It provides much more freedom than lesser alternatives. A DSLR has the ability to shoot manually, providing control over every aspect of a shot. At $500 to $700, a DSLR may seem expensive. But the investment will more than pay for itself with quality product photos that drive conversions.<\/p>\n<p>What sets a DSLR apart is the option to use different lenses. Like lighting, lenses can make or break product photography. Using a macro lens, for example, an online jeweler can easily increase an image&#8217;s product details. That versatility is why I use a DSLR for most of my product shoots.<\/p>\n<p>I favor Canon DSLRs. But <a href=\"https:\/\/www.nikonusa.com\/en\/nikon-products\/dslr-cameras\/overview.page\">Nikon<\/a> and <a href=\"https:\/\/electronics.sony.com\/imaging\/interchangeable-lens-cameras\/c\/all-interchangeable-lens-cameras\">Sony<\/a> make great cameras, too. Here are my top DSLR recommendations.<\/p>\n<p><strong>Budget option: Nikon\u2019s D3500. <\/strong>With its 24.2-megapixel sensor and price of $600 to $700, Nikon\u2019s D3500 is an excellent, budget DSLR for ecommerce photos.<\/p>\n<div id=\"attachment_1081175\" style=\"width: 410px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1081175\" class=\"wp-image-1081175\" title=\"Photo from NikonUSA.com of a Nikon D3500 camera.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_D3500.jpg\" alt=\"Photo from NikonUSA.com of a Nikon D3500 camera.\" width=\"400\" height=\"340\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_D3500.jpg 700w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_D3500-300x255.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_D3500-570x485.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_D3500-150x128.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_D3500-500x425.jpg 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-1081175\" class=\"wp-caption-text\">With a price of $600 to $700, Nikon\u2019s D3500 is an excellent, budget DSLR for ecommerce photos. <em>Image: NikonUSA.com.<\/em><\/p><\/div>\n<p>The D3500 takes amazingly sharp images with a high dynamic resolution. Per Nikon, the D3500 is \u201ccompact, durable, and versatile.\u201d It&#8217;s available directly on <a href=\"https:\/\/www.nikonusa.com\/en\/nikon-products\/product\/dslr-cameras\/d3500.html\">Nikon\u2019s website<\/a>.<\/p>\n<p>&#8212;<\/p>\n<p><strong>Best for beginners: Canon\u2019s EOS Rebel T7. <\/strong>Canon&#8217;s EOS Rebel T7 packs a lot of value for a mid-range camera. It will take perfect product pictures.<\/p>\n<div id=\"attachment_1081177\" style=\"width: 410px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1081177\" class=\"wp-image-1081177\" title=\"Photo from B&amp;H Photo of a Canon EOS Rebel T7\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_RebelT7.jpg\" alt=\"Photo from B&amp;H Photo of a Canon EOS Rebel T7\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_RebelT7.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_RebelT7-300x300.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_RebelT7-250x250.jpg 250w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_RebelT7-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-1081177\" class=\"wp-caption-text\">Canon&#8217;s EOS Rebel T7 will take perfect product pictures. It packs a lot of value for a mid-range camera. <em>Image: B&amp;H Photo.<\/em><\/p><\/div>\n<p>The Rebel T7 is ideal for beginners because of its 24.1-megapixel sensor and easy-to-use touchscreen interface. But the best feature is the <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1461734-REG\/canon_2727c002_eos_rebel_t7_dslr.html\">$450 price<\/a>.<\/p>\n<p>&#8212;<\/p>\n<p><strong>Best professional option: Canon\u2019s EOS 5D Mark IV. <\/strong>The Canon EOS 5D Mark IV is the choice of many professionals because of its legendary performance.<\/p>\n<div id=\"attachment_1081176\" style=\"width: 410px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1081176\" class=\"wp-image-1081176\" title=\"Photo from Amazon of a Canon EOS 5D Mark IV camera.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_5D_MarkIV.jpg\" alt=\"Photo from Amazon of a Canon EOS 5D Mark IV camera.\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_5D_MarkIV.jpg 1200w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_5D_MarkIV-300x300.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_5D_MarkIV-570x570.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_5D_MarkIV-768x768.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_5D_MarkIV-250x250.jpg 250w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_5D_MarkIV-150x150.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2021\/09\/Canon_EOS_5D_MarkIV-500x500.jpg 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-1081176\" class=\"wp-caption-text\">Canon EOS 5D Mark IV is popular among professionals because of its overall performance. <em>Image: Amazon.<\/em><\/p><\/div>\n<p>The camera comes with a whopping 30.4-megapixel sensor for superb images. It&#8217;s compatible with nearly all of Canon\u2019s electro-focus lenses, making it powerful and versatile for all product shots. The only drawback is the cost, about $2,700 without lenses, <a href=\"https:\/\/www.amazon.com\/dp\/B01KURGS9E\">on Amazon<\/a>. But it&#8217;s worth every penny.<\/p>\n<p><em><strong>See &#8220;<a href=\"https:\/\/www.practicalecommerce.com\/product-photography-part-6-selecting-a-lens\">Part 6: Selecting a Lens<\/a>.&#8221;<\/strong><\/em><br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m frequently asked to recommend a camera. Sometimes folks inquire about the camera I use to display my artwork online. But both queries miss the point. Knowing how to use a camera is far more important than the unit itself. Nonetheless, choosing a suitable camera is critical.<\/p>\n","protected":false},"author":2422,"featured_media":1081187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58304],"tags":[],"class_list":["post-1080910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Photography, Part 5: Choosing a Camera - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"I&#039;m frequently asked to recommend a camera. Sometimes folks inquire about the camera I use to display my artwork online. But both queries miss the point. Knowing how to use a camera is far more important than the unit itself. 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