{"id":1117743,"date":"2021-09-29T11:16:21","date_gmt":"2021-09-29T15:16:21","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1117743"},"modified":"2022-09-01T12:29:40","modified_gmt":"2022-09-01T16:29:40","slug":"product-photography-part-7-magnification-and-close-ups","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/product-photography-part-7-magnification-and-close-ups","title":{"rendered":"Product Photography, Part 7: Magnification and Close-ups"},"content":{"rendered":"

The best product photos provide online shoppers with precise detail to know what to expect when the goods arrive. Specialty magnified shots can help.<\/p>\n

This is the seventh post in my series on helping ecommerce merchants elevate their product photography. “Part 1<\/a>” addressed the importance of backdrops. “Part 2<\/a>” explained tripods. “Part 3<\/a>” examined the fundamentals of artificial lighting. “Part 4<\/a>” reviewed angles and viewpoints, and “Part 5<\/a>” dealt with choosing a camera. “Part 6<\/a>” assessed lens and their importance.<\/p>\n

In this installment, I’ll describe the benefits of macro and tilt-shift lenses.<\/p>\n

Macro Lenses<\/h3>\n

A macro lens acts as a magnifying glass for your camera, producing extremely sharp photos at close range. Macro lenses typically magnify at a 1:1 ratio and can create images larger than the object. The downside, unfortunately, is that the plane of focus is parallel to your camera’s sensor, resulting in a very narrow depth of field. But that shouldn’t matter when photographing small products.<\/p>\n

\"Photo<\/a>

A macro lens, such as this example from Canon, acts as a magnifying glass for a camera, for very sharp photos at close range. Source: B&H Photo.<\/em><\/p><\/div>\n

Moreover, even if the depth of field does affect the focus of your images, a process called photo stacking layers images and creates a single version entirely in focus. I will explain how to do this in a later installment.<\/p>\n

My favorite macro lenses include:<\/p>\n