{"id":1371596,"date":"2021-12-09T09:49:10","date_gmt":"2021-12-09T14:49:10","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1371596"},"modified":"2022-09-01T11:50:38","modified_gmt":"2022-09-01T15:50:38","slug":"product-photography-part-15-crafting-an-image-start-to-finish","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/product-photography-part-15-crafting-an-image-start-to-finish","title":{"rendered":"Product Photography, Part 15: Crafting an Image Start to Finish"},"content":{"rendered":"

Throughout this series, I’ve explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I’ve addressed to a single image using only my iPhone and three editing tools.<\/p>\n

To date I’ve covered all material aspects of selecting equipment, staging shoots, and improving the images afterward: “Part 1: Choosing Backdrops<\/a>,” “Part 2: Selecting Tripods<\/a>,” “Part 3: Artificial Lighting Basics<\/a>,” “Part 4: Angles and Viewpoints<\/a>,” “Part 5: Choosing a Camera<\/a>,” “Part 6: Selecting a Lens<\/a>,” “Part 7: Magnification and Close-ups<\/a>,” “Part 8: Composition Essentials<\/a>,” “Part 9: Advanced Composition<\/a>,” “Part 10: Lines as Design Elements<\/a>,” “Part 11: Image Editing,<\/a>” “Part 12: Color Correction and Presets,<\/a>” “Part 13: Special Edits,<\/a>” and “Part 14: Optimizing for Speed, Search<\/a>.”<\/p>\n

Image Start to Finish<\/h3>\n

I’ll work with a vase I’ve created in my art studio.<\/p>\n

I’ve discussed the importance of using a white background<\/a> for most product images. For this shoot, instead of a professional backdrop, I’ve used standard white seamless paper. The quality of the paper wasn’t great, and it had several crinkles.<\/p>\n

\"Photo<\/a>

The backdrop is standard white seamless paper with several crinkles.<\/p><\/div>\n

I offset these deficiencies by using natural lighting to push the shadows to the left of the vase. I could have used artificial lighting if natural light was inferior or if I wanted to remove the shadows.<\/p>\n

I didn’t worry much about the image’s composition<\/a> since I wanted it to resemble what’s typical on the Amazon Marketplace or an independent ecommerce store, with the item being front-and-center, displaying as much info as possible.<\/p>\n

I pulled back the view<\/a> of the shot for an eye-level viewpoint from a 45-degree angle. Using my iPhone<\/a> and my studio tripod<\/a>, I captured a bland image, perfect for demonstrating editing on a mobile device.<\/p>\n

\"Photo<\/a>

The shot is an eye-level viewpoint from a 45-degree angle using an iPhone and studio tripod.<\/p><\/div>\n

—<\/p>\n

I started the editing process by removing the extraneous objects in the top-right corner (which I’ve marked in green below) using Touch ReTouch’s<\/a> brush tool.<\/p>\n

\"Screenshot<\/a>

Remove the extraneous objects in the top-right corner (marked in green) with the Touch ReTouch’s brush tool.<\/p><\/div>\n

—<\/p>\n

I then removed the background shadows created by the horizon of the image (again, marked in green below), leaving only the shadow from the vase itself. To do this, I again used Touch ReTouch’s brush tool.<\/p>\n

\"Screenshot<\/a>

Remove the background shadows created by image’s horizon as marked in green.<\/p><\/div>\n

—<\/p>\n

Having sorted the shadows, I fixed the image’s brightness and color<\/a> levels. I used Snapseed to increase the brightness to +92. This instantly made the vase more appealing.<\/p>\n

\"Screenshot<\/a>

Adjust the image’s brightness and color levels with Snapseed.<\/p><\/div>\n

—<\/p>\n

But the image still wasn’t perfect. The color wasn’t right. So using Snapseed, I adjusted the saturation to +42 and added a bit of contrast. That made the entire image pop. I showed it to a friend, who said she would buy my vase based on the photo!<\/p>\n

\"Screenshot<\/a>

Use Snapseed to adjust the saturation to +42 and add contrast.<\/p><\/div>\n

—<\/p>\n

I then cropped the final image using my iPhone’s native editing tools. I made sure the lines<\/a> of the shadow drew viewers’ eyes into the center of the vase. Finally, I offset the composition by leaving additional white space above the vase, increasing its appeal.<\/p>\n

\"Photo<\/a>

Crop the final image using iPhone’s native editing tools.<\/p><\/div>\n

I could have used Adobe Photoshop from a desktop computer to do all of this. But my goal was to demonstrate how to achieve terrific results with a smartphone alone. Plus, switching back and forth between computer-based software and mobile apps on a single image gets unnecessarily complicated.
\n<\/p>\n

Optimizing<\/h3>\n

I finished the whole process by changing the photo’s file name from the generic IMG_3880<\/em> to carolyn-mara-blue-tie-dye-swirl-vase<\/em> \u2014 which is search-engine friendly. After ensuring its file format was a JPEG, I posted the image to my website, where I added alt text to ensure accessibility for visually-handicapped shoppers and for max exposure on Google.<\/p>\n

This entire process took about 20 minutes. It illustrates the ease for both new and experienced merchants of creating quality product photos using only a smartphone.<\/p>\n","protected":false},"excerpt":{"rendered":"

Throughout this series, I’ve explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I’ve addressed to a single image using only my iPhone and three editing tools.<\/p>\n","protected":false},"author":2422,"featured_media":1372161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58304],"tags":[],"class_list":["post-1371596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography",""],"acf":[],"yoast_head":"\nProduct Photography, Part 15: Crafting an Image Start to Finish - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Throughout this series, I've explained how to shoot and edit product products that appeal to shoppers and drive conversions. 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