{"id":149596,"date":"2018-03-23T09:39:35","date_gmt":"2018-03-23T13:39:35","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=149596"},"modified":"2023-11-28T09:58:05","modified_gmt":"2023-11-28T14:58:05","slug":"seo-store-locators-good-bots-good-shoppers","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers","title":{"rendered":"SEO: Store Locators Good for Bots, Good for Shoppers"},"content":{"rendered":"

If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn\u2019t cut it for shoppers or for natural search performance.<\/p>\n

An optimal store locator should be searchable for your customers and also crawlable for the search engines. Shoppers on your site want an experience that targets their location or at least offers them an easy way to select a store, such as a location search box to enter their zip code.<\/p>\n

\"The

The Home Depot\u2019s location finder is a typical example.<\/p><\/div>\n

To accommodate crawlers \u2014 and to drive local consumers to your stores instead of your competitors\u2019 \u2014\u00a0 your location finder must have a clear crawl path to an individual page for every store location.<\/p>\n

That doesn\u2019t mean you have to contract with an expensive local-search vendor if you only have a handful of stores. Use the examples below to create your own. If you have more than 10 stores, though, you may want to consider a more scalable solution that provides an optimal on-site location experience for searching and browsing as well as data distribution to the necessary location players \u2014\u00a0map providers, yellow page databases, social sites, there are over 300 different entities that deal with location on the internet. You want them all to have the correct location data.<\/p>\n

Optimal Location Directory<\/h3>\n

The idea is to provide a crawl path that organizes and provides access to a unique page for every store and to organize your locations into manageable chunks.<\/p>\n

If you have five locations, that\u2019s pretty easy. You need only one location landing page with five links to five separate location pages, one for each store.<\/p>\n

If you have 500 locations, the task is harder. Let\u2019s say your stores are located in 32 U.S. states. Your location finder would need to link to 500 individual pages. That\u2019s an overwhelming list for anyone to navigate \u2014 yes, shoppers will be navigating it, too.<\/p>\n

Instead, create a short journey that takes shoppers and crawlers alike from the location landing page to one that lists the states in which your company has stores. From there, clicking on a state would result in another page that lists the cities in which stores are located, including the store name if a city has multiple locations. Lastly, clicking on the city or store name would take you to the individual store location detail page.<\/p>\n

The Home Depot provides an excellent example of this flow from state to city to location detail page. The landing page below lists all of the states in which The Home Depot has a store.<\/p>\n

\"The

The Home Depot\u2019s landing page links to every state, city, and location.<\/p><\/div>\n

—<\/p>\n

Clicking on a state takes you to a new page that shows the city in which the store resides, with the associated address and phone number. For cities in which there are two locations, the store name is more precise, such \u201cW Mobile\u201d and “Mobile,” for the two stores in Mobile, Alabama.<\/p>\n

\"home<\/a>

State pages aren\u2019t exciting, but they\u2019re a necessary step in organizing content when you have many locations.<\/p><\/div>\n

—<\/p>\n

But most importantly for natural search, the experience doesn\u2019t stop there. The Home Depot offers a detailed page for each location, accessible by clicking on the location name from the state page.<\/p>\n

\"Store

Store location detail pages require locally unique content.<\/p><\/div>\n

These location detail pages contain presumably most everything shoppers could want when they\u2019re looking for a home improvement store. This includes a map, address, phone number, and hours of operation.<\/p>\n

Beyond that, the detail pages contain info on local events, store features, and three short paragraphs of unique, local content that describes each store and its immediate area. The longer portion of the content is boilerplate, as are the popular categories at the bottom. But the reviews are not. They are a good way to bring in user-generated relevance.<\/p>\n

If you don\u2019t offer this browse path for search bots to store location detail pages, the only other way to provide access is via an XML sitemap<\/a>. That may get the detail pages indexed, but it doesn\u2019t give them contextual relevance within your site, and it can\u2019t pass internal link authority. When an XML sitemap is the only way to index location detail pages, your ability to rank in the traditional search results will suffer.
\n<\/p>\n

Compelling User Experience<\/h3>\n

Pay attention to the user experience on these detail pages as well. If the page does well in natural search \u2014 which gets searchers into the stores \u2014 shoppers will be landing on these location pages first. They must have an experience that meets their needs and represents your brand well.<\/p>\n

\"The

The Home Depot\u2019s location directory, at right, ranks for a Google search for \u201chome depot locations.\u201d<\/p><\/div>\n

For example, the blander store directory sitemap\u00a0page ranks for a search for The Home Depot\u2019s locations, not its intended visual-map page, which is more user-friendly. The location directory sitemap is better optimized to win the search, with text that targets the relevant keywords, headings,\u00a0and links to each store. In other words, Google understands the store directory sitemap page better than visual-map version.<\/p>\n

If The Home Depot wants the page with the primary store finder map to rank, it needs to merge the two pages with the visual map at the top (for customers) followed by a directory experience on the same page (for the search engine crawlers).<\/p>\n","protected":false},"excerpt":{"rendered":"

If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn\u2019t cut it for shoppers or for natural search performance. An optimal store locator should be searchable for your customers and also crawlable for the search engines.<\/p>\n","protected":false},"author":117,"featured_media":149620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58310],"tags":[],"class_list":["post-149596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local",""],"acf":[],"yoast_head":"\nSEO: Store Locators Good for Bots, Good for Shoppers - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn\u2019t cut it for shoppers or for natural search performance. An optimal store locator should be searchable for your customers and also crawlable for the search engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO: Store Locators Good for Bots, Good for Shoppers\" \/>\n<meta property=\"og:description\" content=\"If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn\u2019t cut it for shoppers or for natural search performance. An optimal store locator should be searchable for your customers and also crawlable for the search engines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-23T13:39:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-28T14:58:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/03\/SEO-Store-Locators-Good-for-Bots-Good-for-Shoppers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jill Kocher Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jillkocher\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jill Kocher Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers\"},\"author\":{\"name\":\"Jill Kocher Brown\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/ea1d35f668dbf2e8f9c151f624537434\"},\"headline\":\"SEO: Store Locators Good for Bots, Good for Shoppers\",\"datePublished\":\"2018-03-23T13:39:35+00:00\",\"dateModified\":\"2023-11-28T14:58:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers\"},\"wordCount\":966,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/03\/SEO-Store-Locators-Good-for-Bots-Good-for-Shoppers.jpg\",\"articleSection\":[\"Local Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#respond\"]}],\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers\",\"url\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers\",\"name\":\"SEO: Store Locators Good for Bots, Good for Shoppers - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/03\/SEO-Store-Locators-Good-for-Bots-Good-for-Shoppers.jpg\",\"datePublished\":\"2018-03-23T13:39:35+00:00\",\"dateModified\":\"2023-11-28T14:58:05+00:00\",\"description\":\"If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn\u2019t cut it for shoppers or for natural search performance. An optimal store locator should be searchable for your customers and also crawlable for the search engines.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/03\/SEO-Store-Locators-Good-for-Bots-Good-for-Shoppers.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/03\/SEO-Store-Locators-Good-for-Bots-Good-for-Shoppers.jpg\",\"width\":300,\"height\":200,\"caption\":\"SEO Store Locators Good for Bots, Good for Shoppers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO: Store Locators Good for Bots, Good for Shoppers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/ea1d35f668dbf2e8f9c151f624537434\",\"name\":\"Jill Kocher Brown\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a130870ccaa6bb8f250dcbec777ed7df?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a130870ccaa6bb8f250dcbec777ed7df?s=96&d=identicon&r=g\",\"caption\":\"Jill Kocher Brown\"},\"description\":\"Jill Kocher Brown is a writer and search engine optimization expert in Chicago. She has been living and breathing search engine optimization since 2005, and has been in digital marketing since 1996. Jill cut her digital teeth at Intel, managing the home page and corporate sections of Intel.com. After that, Jill managed and developed ecommerce SEO consulting practices at Netconcepts and Covario, served as Groupon\u2019s first in-house SEO director, and pioneered IBM's SEO consulting practice. She now heads up the SEO practice at JumpFly, a marketing agency. Jill holds a B.A. in Communications and American Studies from Stanford University. Email JIll.\",\"sameAs\":[\"https:\/\/www.jumpfly.com\/\",\"https:\/\/x.com\/jillkocher\"],\"url\":\"https:\/\/www.practicalecommerce.com\/author\/jill-kocher\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO: Store Locators Good for Bots, Good for Shoppers - Practical Ecommerce","description":"If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn\u2019t cut it for shoppers or for natural search performance. An optimal store locator should be searchable for your customers and also crawlable for the search engines.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers","og_locale":"en_US","og_type":"article","og_title":"SEO: Store Locators Good for Bots, Good for Shoppers","og_description":"If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn\u2019t cut it for shoppers or for natural search performance. An optimal store locator should be searchable for your customers and also crawlable for the search engines.","og_url":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2018-03-23T13:39:35+00:00","article_modified_time":"2023-11-28T14:58:05+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/03\/SEO-Store-Locators-Good-for-Bots-Good-for-Shoppers.jpg","type":"image\/jpeg"}],"author":"Jill Kocher Brown","twitter_card":"summary_large_image","twitter_creator":"@jillkocher","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Jill Kocher Brown","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers"},"author":{"name":"Jill Kocher Brown","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/ea1d35f668dbf2e8f9c151f624537434"},"headline":"SEO: Store Locators Good for Bots, Good for Shoppers","datePublished":"2018-03-23T13:39:35+00:00","dateModified":"2023-11-28T14:58:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers"},"wordCount":966,"commentCount":2,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/03\/SEO-Store-Locators-Good-for-Bots-Good-for-Shoppers.jpg","articleSection":["Local Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#respond"]}],"copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers","url":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers","name":"SEO: Store Locators Good for Bots, Good for Shoppers - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/03\/SEO-Store-Locators-Good-for-Bots-Good-for-Shoppers.jpg","datePublished":"2018-03-23T13:39:35+00:00","dateModified":"2023-11-28T14:58:05+00:00","description":"If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn\u2019t cut it for shoppers or for natural search performance. An optimal store locator should be searchable for your customers and also crawlable for the search engines.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/03\/SEO-Store-Locators-Good-for-Bots-Good-for-Shoppers.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2018\/03\/SEO-Store-Locators-Good-for-Bots-Good-for-Shoppers.jpg","width":300,"height":200,"caption":"SEO Store Locators Good for Bots, Good for Shoppers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/seo-store-locators-good-bots-good-shoppers#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"SEO: Store Locators Good for Bots, Good for Shoppers"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/ea1d35f668dbf2e8f9c151f624537434","name":"Jill Kocher Brown","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a130870ccaa6bb8f250dcbec777ed7df?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a130870ccaa6bb8f250dcbec777ed7df?s=96&d=identicon&r=g","caption":"Jill Kocher Brown"},"description":"Jill Kocher Brown is a writer and search engine optimization expert in Chicago. She has been living and breathing search engine optimization since 2005, and has been in digital marketing since 1996. Jill cut her digital teeth at Intel, managing the home page and corporate sections of Intel.com. After that, Jill managed and developed ecommerce SEO consulting practices at Netconcepts and Covario, served as Groupon\u2019s first in-house SEO director, and pioneered IBM's SEO consulting practice. She now heads up the SEO practice at JumpFly, a marketing agency. Jill holds a B.A. in Communications and American Studies from Stanford University. Email JIll.","sameAs":["https:\/\/www.jumpfly.com\/","https:\/\/x.com\/jillkocher"],"url":"https:\/\/www.practicalecommerce.com\/author\/jill-kocher"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/149596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=149596"}],"version-history":[{"count":7,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/149596\/revisions"}],"predecessor-version":[{"id":1530562,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/149596\/revisions\/1530562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/149620"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=149596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=149596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=149596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}