{"id":1502867,"date":"2022-04-28T10:29:47","date_gmt":"2022-04-28T14:29:47","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1502867"},"modified":"2022-09-01T08:21:23","modified_gmt":"2022-09-01T12:21:23","slug":"3-tools-to-connect-with-journalists","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/3-tools-to-connect-with-journalists","title":{"rendered":"3 Tools to Connect with Journalists"},"content":{"rendered":"

Link building is getting harder.<\/p>\n

Good links are difficult to obtain because seemingly every website is after them, overwhelming publishers with link requests<\/a>. One of the few link-building tactics that remains effective is journalist outreach.<\/p>\n

Journalists are usually receptive to article ideas and pitches. The key is suggesting a compelling topic, one that’s worth addressing. Examples are original research and expert analysis on a trending topic. Targeting local journalists can yield results, too.<\/p>\n

But even without a pitch, developing relationships with journalists in your niche will build trust, resulting in potential coverage and citations.<\/p>\n

The first step is to locate those individuals. Here are three tools to help.<\/p>\n

Tools to Reach Journalists<\/h3>\n

Twitter bio search.<\/strong> In my experience, Twitter is reporters\u2019 favorite social media network. They use the site to find sources, poll their followers, and broadcast their content.<\/p>\n

Twitter search includes \u201cPeople.\u201d Type a keyword in combination with \u201creporter\u201d or \u201cjournalist\u201d \u2014 for example, “ecommerce reporter.”<\/p>\n

\"Screenshot<\/a>

Twitter search includes \u201cPeople,\u201d such as combining “ecommerce” with “reporter.”<\/p><\/div>\n

Even better, consider using Followerwonk, a third-party tool<\/a>. Followerwonk’s bio search is more powerful than Twitter’s.<\/p>\n

In Followerwonk, select the option \u201csearch Twitter bios only.\u201d<\/p>\n

\"Screenshot<\/a>

Select the option \u201csearch Twitter bios only.\u201d<\/p><\/div>\n

Those results contain helpful metrics for each profile, such as account age and the number of tweets.<\/p>\n

To remove unrelated profiles, I typically include the publication name or URL in the search query. For example, to reach a journalist at The New York Times who covers marketing topics, I would search “marketing @nytimes.”<\/p>\n

The search feature on Followerwonk is free to use with no volume caps.<\/p>\n

Buzzsumo<\/strong> offers a powerful journalist-focused filter in its “Content Analyzer” section. Search for the topic of your pitch. Keep the filter at \u201cView content written only by journalists\u201d to receive results solely from them. Click \u201cJournalist\u201d next to the reporter’s name to read her profile.<\/p>\n

\"Buzzsumo<\/a>

Search for your topic, and keep the filter at \u201cView content written only by journalists.\u201d<\/p><\/div>\n

Scanning the most recent articles by those journalists can indicate whether their expertise and assignments align with your niche.<\/p>\n

Experiment with Buzzsumo\u2019s filters. For example, you could find reporters who covered your topic in the past day or week. You can limit results to B2B publications and even include or exclude large or small ones.<\/p>\n

Buzzsumo also shows the reporter\u2019s Twitter bio and the publications he writes for. Create an alert for any journalist to receive notifications of new articles.<\/p>\n

Buzzsumo\u2019s prices start at $99 per month, which includes Content Analyzer and Journalist Profiles.<\/p>\n

Tweetdeck<\/strong> is not an outreach tool. I use it to locate reporters who match my niche.<\/p>\n

I then “Follow” those reporters and add them to a separate Twitter list to keep up with their tweets. It’s a simple process on Tweetdeck’s desktop version: Create a new column for that list.<\/p>\n

\"Screenshot<\/a>

Add followed reporters to a separate Twitter list to keep up with their tweets.<\/p><\/div>\n

Afterward I only have to open Tweetdeck occasionally and check that column to know what my selected journalists are up to. It’s a quick and productive way to keep in touch with reporters, avoiding an all-day outreach task. It also helps understand their interests, expertise, and publishing schedule.<\/p>\n

Once I’ve identified reporters on Twitter, I try to locate them on Instagram and Linkedin. You never know their preferred channel for dialog.<\/p>\n

Tweetdeck is free. Use it to interact and manage your Twitter inbox, even for multiple accounts \u2014 such as an account solely for interacting with journalists.
\n<\/p>\n

Long Term<\/h3>\n

An effective journalist outreach strategy focuses on the long-term relationship<\/a>, not an immediate need. Get to know the reporters in your niche. Read their published work, talk to them on Twitter, and develop an understanding of their needs. The best outreach is in-house and direct, not via public relations firms.<\/p>\n","protected":false},"excerpt":{"rendered":"

Generating inbound links remains a cornerstone of search engine optimization. But link-building is difficult and becoming more so. Developing relationships with journalists can help.<\/p>\n","protected":false},"author":2425,"featured_media":1502940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58320],"tags":[],"class_list":["post-1502867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building",""],"acf":[],"yoast_head":"\n3 Tools to Connect with Journalists - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Generating inbound links remains a cornerstone of search engine optimization. But link-building is difficult and becoming more so. 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