{"id":1504502,"date":"2022-06-12T07:57:26","date_gmt":"2022-06-12T11:57:26","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1504502"},"modified":"2022-08-30T12:03:09","modified_gmt":"2022-08-30T16:03:09","slug":"less-is-more-boosts-conversions","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/less-is-more-boosts-conversions","title":{"rendered":"\u2018Less Is More\u2019 Boosts Conversions"},"content":{"rendered":"

About 97% of online store visitors don’t buy. Countless studies show that. This can make it difficult for stores generating $5 million or less a year to splurge on major updates and design overhauls. But boosting conversion rates may not require big-ticket facelifts.<\/p>\n

While slick features are nice, today’s shoppers care more about causes, quality, and experiences. They will support companies based on community participation, even if the products cost more. And they’re more apt to spend money with a business that makes the entire customer journey easy and enjoyable.<\/p>\n

When seeking ways to convert more shoppers into long-term customers, don’t overlook the basics.<\/p>\n

Advantages of Simple<\/h3>\n

And the basics have mattered since the start of ecommerce. The reason is simple \u2014 they work.<\/p>\n

Ulta Beauty is a prominent brand. It’s been on the Fortune 500 list since 2018. Yet, its online store doesn’t have a slew of bells and whistles. Instead, it logically guides shoppers to what they need.<\/p>\n

Nearly any product type can be presented in a simple format<\/a> that eliminates guesswork and saves time.<\/p>\n

\"Ulta

Ulta displays product types in a simple, straightforward manner.<\/p><\/div>\n

Updates to ‘Less Is More’<\/h3>\n

Most online stores could benefit from mini-updates \u2014 typically one or a few at a time addressing key issues. Be sure to annotate the changes in your analytics dashboard for easy reference.<\/p>\n

Consider the following small yet powerful improvements.<\/p>\n