{"id":1508421,"date":"2022-08-23T15:57:08","date_gmt":"2022-08-23T19:57:08","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1508421"},"modified":"2022-08-29T12:13:10","modified_gmt":"2022-08-29T16:13:10","slug":"seo-keyword-research-for-a-new-site","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/seo-keyword-research-for-a-new-site","title":{"rendered":"SEO: Keyword Research for a New Site"},"content":{"rendered":"

An established website has many options to expand keyword lists and identify organic search opportunities.<\/p>\n

But what if a site is new? How can it identify keywords without data? Certainly the owner would understand the niche and the obvious search queries for a related product or problem.<\/p>\n

Then what? Here are three ways to narrow a keyword list without internal data.<\/p>\n

Keyword Tactics for a New Site<\/h3>\n

Identify keywords with little competition. <\/strong>A new site has no domain authority and credibility. Ranking for “short tail” keywords with much competition is near impossible.<\/p>\n

Instead, focus on little-used terms, those with low keyword difficulty<\/a> scores. Assemble intuitive keyword lists and filter for “least difficult” to rank on page 1 of search results. Tools<\/a> such as Semrush, Ahrefs, and SE Rankings offer those filtering features. Consider using more than one of those tools, as each has unique methods for measuring “difficulty.”<\/p>\n

Research keywords of another new site in your niche. <\/strong>Mining competitors’<\/a> keyword data is another way to identify organic search opportunities.<\/p>\n

The key is to avoid established sites and analyze a niche competitor that launched a year or two ago. A new site cannot compete with, say, Amazon. Attempting it would produce highly cluttered lists given the diverse rankings.<\/p>\n

However, a newer site climbing search engine rankings would likely provide a slew of keyword lessons.<\/p>\n

SE Ranking<\/a>, the SEO platform, offers a helpful feature to spot a newer competitor that recently achieved a page 1 ranking in Google for a given query. To access, go to “Keyword Research” > “Ranking dynamics” > “View detailed report.”<\/p>\n

The result is a graph of URLs in the top 10 results for a given query and timeframe \u2014 from 6 to 36 months or “All,” which displays the tool’s entire historical dataset for the keyword. Experiment with timeframes until you see a page that entered the top 10 seemingly out of nowhere.
\n<\/p>\n

In my experience, the tool has sparse data for long-tail, less popular queries. But it has an extensive history for high-volume keywords, showing fluctuations in rankings.<\/p>\n

\"Screenshot<\/a>

SE Ranking offers a helpful feature to spot page one rankings in Google for a given query. To access, go to “Keyword Research” > “Ranking dynamics” > “View detailed report.” Click image to enlarge.<\/em><\/p><\/div>\n

SpyFu<\/a>, another tool, has a helpful search-result tracking feature flagging URLs that gained or lost positions over a specified timeframe for a given keyword. It’s a handy way to identify rankings for newer sites (or any other site). Clicking any domain will produce basic stats, such as its top keywords, estimated Google traffic over a year (to track increases or decreases in clicks), top pages, and advertising keywords (which reflect the site’s organic priorities).<\/p>\n

\"\"<\/a>

SpyFu shows URLs that gained or lost positions over a specified timeframe for a given keyword. Click image to enlarge.<\/em><\/p><\/div>\n

Google Search.<\/strong> I always search on each keyword before adding it to an SEO plan. Google’s search-result pages offer many clues as to how consumers look<\/a> for a product or service and the likelihood of appearing on page 1.<\/p>\n

For example, some targeted queries may have strong local intent, producing maps at the top of search results. Some will have entertainment associations, generating images and videos throughout the results.<\/p>\n

Keep an eye on those and other search elements for clues on whether to target the query.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here’s how.<\/p>\n","protected":false},"author":2425,"featured_media":1508461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58322],"tags":[],"class_list":["post-1508421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research",""],"acf":[],"yoast_head":"\nSEO: Keyword Research for a New Site - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. 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