{"id":1511201,"date":"2022-09-27T07:45:32","date_gmt":"2022-09-27T11:45:32","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1511201"},"modified":"2022-12-09T06:55:24","modified_gmt":"2022-12-09T11:55:24","slug":"5-ways-to-upgrade-to-eco-friendly-ecommerce","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce","title":{"rendered":"5 Ways to Upgrade to Eco-friendly Ecommerce"},"content":{"rendered":"<p>Eco-friendly buying options are increasingly important to consumers.<\/p>\n<p>Meta Foresight (formerly Facebook IQ, a research firm) reports that post-2020 U.S. consumers are 1.3 times more likely to pay premium prices for sustainable products. So it makes sense for businesses to get up to speed with the green revolution.<\/p>\n<p>Here are five ways to add sustainability to your ecommerce company.<\/p>\n<h3>Eco-friendly Ecommerce<\/h3>\n<p><strong>1. Rethink returns.<\/strong> For businesses, returns are time-consuming, inconvenient, <a href=\"https:\/\/www.practicalecommerce.com\/returns-take-a-toll-on-online-retailers\">and expensive<\/a>. But an efficient returns policy is a fundamental consumer choice influencer. Handle returns effectively, and you&#8217;re more likely to retain customers.<\/p>\n<p>But implementing an eco-friendly returns policy is challenging. Here are three strategies to consider.<\/p>\n<ul>\n<li>Don&#8217;t make it too easy to return goods. Offering refunds on items but not on postage is often enough to dissuade buyers from initiating returns.<\/li>\n<\/ul>\n<ul>\n<li>Offer omnichannel return choices. Urge customers to drop off returns at a local company. Utilizing convenient return hubs will reduce your company&#8217;s <a href=\"https:\/\/www.practicalecommerce.com\/how-businesses-go-carbon-neutral\">carbon footprint<\/a> while providing customers an alternative.<\/li>\n<\/ul>\n<ul>\n<li>Improve product descriptions. Accurate product descriptions help reduce returns. State dimensions, weight, colors, and other relevant details. Publish a frequently-asked-questions section, and amend product descriptions based on common consumer queries.<\/li>\n<\/ul>\n<p><strong>2. Use only essential packaging.<\/strong> Governments worldwide are implementing strict packaging regulations. Simple changes to your <a href=\"https:\/\/www.practicalecommerce.com\/sustainable-packaging-providers\">packaging methods<\/a> will satisfy those rules, address customer preferences, and lessen the environmental impact.<\/p>\n<p>Cut down on single-use packaging and plastic bubble wrap. Instead, use shredded cardboard for internal packing. Ensure that boxes are tightly packed, and test string as an alternative to plastic packing tape.<\/p>\n<p><strong>3. Evaluate vendor choices.<\/strong> Purchase recycled or recyclable goods whenever possible. (Recycled packaging materials are cheaper and more abundant than single-use packaging.) Try to source raw materials or inventory at home rather than overseas. Buy in bulk to reduce transit emissions.<\/p>\n<p><strong>4. Resell returned goods.<\/strong> Returns that are usable but no longer conform to the original condition often remain sellable at a reduced price. Be accurate and honest with descriptions of returned goods. Potential buyers will appreciate an opportunity for a bargain, and you&#8217;ll increase revenue while avoiding unnecessary waste.<\/p>\n<p><strong>5. Update your brand identity.<\/strong> Rebranding elements of your ecommerce company can communicate your eco-friendly bonafides. Begin by describing the changes to staff, partners, and stakeholders; explain how the changes will benefit them, the company, and your customers.<\/p>\n<p>Your website&#8217;s About Us page is ideal for setting out your sustainability policies. Describe how they will improve customer experience. Spread the message on social media and in emails and blog posts.<\/p>\n<p>Link the changes on your About Us page to other relevant sections of your site. Let shoppers know if you&#8217;re planning to consolidate deliveries and reduce the time your company vehicles are on the road. Emphasize your commitment to a greener, more sustainable business.<\/p>\n<p>A simple slogan alongside your product descriptions, such as &#8220;We&#8217;re Working Towards an Eco-Friendly Future,&#8221; will help to promote your green priorities.<\/p>\n<h3>Avoid Greenwashing<\/h3>\n<p>Greenwashing is the practice of <a href=\"https:\/\/www.practicalecommerce.com\/is-apparel-sustainability-real-or-a-marketing-ploy\">falsely claiming<\/a> eco-friendly priorities. Don&#8217;t make claims you can&#8217;t substantiate; it will only backfire on your business.<\/p>\n<p>For example, in 2019 the fashion retailer H&amp;M advertised its &#8220;Conscious&#8221; range of clothes as sustainable. There was no proof to back up this assertion, and the Norwegian Consumer Authority ruled that it was false advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2022, sustainable selling is not just good for the environment. It also drives sales. Here are five steps to go green.<\/p>\n","protected":false},"author":2434,"featured_media":1511209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[13096],"tags":[],"class_list":["post-1511201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-fulfillment",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Upgrade to Eco-friendly Ecommerce - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"In 2022, sustainable selling is not just good for the environment. It also drives sales. Here are five steps to go green.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Upgrade to Eco-friendly Ecommerce\" \/>\n<meta property=\"og:description\" content=\"In 2022, sustainable selling is not just good for the environment. It also drives sales. Here are five steps to go green.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T11:45:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T11:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/09\/5-Ways-to-Upgrade-to-Eco-friendly-Ecommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pete Bruckshaw\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pete Bruckshaw\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce\"},\"author\":{\"name\":\"Pete Bruckshaw\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b\"},\"headline\":\"5 Ways to Upgrade to Eco-friendly Ecommerce\",\"datePublished\":\"2022-09-27T11:45:32+00:00\",\"dateModified\":\"2022-12-09T11:55:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/09\/5-Ways-to-Upgrade-to-Eco-friendly-Ecommerce.jpg\",\"articleSection\":[\"Shipping &amp; Fulfillment\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce\",\"name\":\"5 Ways to Upgrade to Eco-friendly Ecommerce - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/09\/5-Ways-to-Upgrade-to-Eco-friendly-Ecommerce.jpg\",\"datePublished\":\"2022-09-27T11:45:32+00:00\",\"dateModified\":\"2022-12-09T11:55:24+00:00\",\"description\":\"In 2022, sustainable selling is not just good for the environment. 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