{"id":1512063,"date":"2022-10-11T15:29:14","date_gmt":"2022-10-11T19:29:14","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1512063"},"modified":"2025-02-27T09:11:59","modified_gmt":"2025-02-27T14:11:59","slug":"reducing-the-environmental-impact-of-ecommerce","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce","title":{"rendered":"Reducing the Environmental Impact of Ecommerce"},"content":{"rendered":"<p>Ecommerce as an industry is not climate-friendly. Packaging from merchants litters the oceans and occupies landfills. Delivery trucks spew pollutants.<\/p>\n<p>But many sellers are attempting to improve. Third-party monitoring tools can help. For example, Planetly offers a <a href=\"https:\/\/www.planetly.com\/why-planetly\">Climate Impact Manager<\/a> to identify a company&#8217;s carbon emission hotspots \u2014 such as packaging and logistics \u2014 to know where to focus.<\/p>\n<h3>Carbon Offsets<\/h3>\n<p>Carbon emissions are unavoidable for most businesses. Carbon offsetting can counterbalance emissions. A factory in the U.S. may calculate its annual carbon footprint and then pay for tree planting in Africa. The trees will, theoretically, absorb an equivalent amount of CO2 every year. The company can then claim to be carbon-neutral, even if it expels the same amount of CO2 each year.<\/p>\n<p>Ecommerce companies have multiple offset options.<\/p>\n<ul>\n<li>Shopify merchants can add its Offset app to their sites. In conjunction with Shopify&#8217;s Sustainability Fund, the Offset Shop Pay facility enables companies to offer 100% carbon-neutral deliveries to their customers. The app calculates the emissions of each order during shipping based on distance, transportation, and package weight.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.climatepartner.com\/en\">Climate Partner<\/a> provides carbon offsets for ecommerce companies, including hydropower and reforestation. Climate Partner&#8217;s ID number allows customers to track carbon offsets associated with their orders.<\/li>\n<\/ul>\n<ul>\n<li>Etsy offsets all carbon emissions from the packing and delivery of all orders. Etsy&#8217;s offsets include solar farms, wind farms, and tree planting.<\/li>\n<\/ul>\n<ul>\n<li>Carbonfund&#8217;s\u00a0<a href=\"https:\/\/carbonfund.org\/take-action\/businesses\/carbonfree-programs\/shipping-program\/\">Carbon-free Shipping Program<\/a> helps ecommerce and transport companies with its shipping calculator to measure the carbon footprint of orders. Carbonfund&#8217;s offsetting options are energy efficiency, renewable energy, and forestry.<\/li>\n<\/ul>\n<h3>Sustainable Packaging<\/h3>\n<p>Recyclable packaging materials now include biofilm, a bio-polymer made from sugar cane and promoted as a proactively green alternative to standard polythene. The sugar cane in biofilm captures CO2 while simultaneously releasing oxygen into the atmosphere.<\/p>\n<p>While biofilm is more expensive than ordinary polythene, other costs will decrease if there&#8217;s less packaging used.<\/p>\n<p>One reduction method is with machines that build packages based on the order size.<\/p>\n<p>For example, packaging machinery from Sparck Technologies fits the size and shape of packing material with the product(s). For the customer, there is less material to throw away or recycle. For the business, there is a lower cost.<\/p>\n<p>Compact, customized packages mean maximizing space in delivery vehicles and reducing the number of vehicles (and carbon emissions) in transit. Note, however, packaging machine capabilities vary and may not work with all materials or products.<\/p>\n<div style=\"max-width: 570px; \"><div class=\"embed-responsive embed-responsive-16by9\"  style=\"max-width: 570px; padding-bottom:56.25%;\" ><div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/youtu.be\/b06Drddlzy8\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"Right sized packaging automation for ecommerce by Sparck Technologies\" title=\"Play video &quot;Right sized packaging automation for ecommerce by Sparck Technologies&quot;\">https:\/\/youtu.be\/b06Drddlzy8<\/a><noscript>Video can't be loaded because JavaScript is disabled: <a href=\"https:\/\/youtu.be\/b06Drddlzy8\" title=\"Right sized packaging automation for ecommerce by Sparck Technologies\">Right sized packaging automation for ecommerce by Sparck Technologies (https:\/\/youtu.be\/b06Drddlzy8)<\/a><\/noscript><\/div><\/div><\/div>\n<h3>Avoid Packaging Waste<\/h3>\n<p>Ecommerce sellers can cut waste by setting default packaging for every product sold. When a customer places an order, fulfillment staff instantly knows the optimum packaging for the product.<\/p>\n<p>An alternative is to implement software such as ShipStation, which has packaging, automation, and custom packing presets, ensuring the correct assignment and specifications for each order.<\/p>\n<p>Some shipping apps will also identify separate orders from one customer, enabling consolidation into a single package when appropriate.<\/p>\n<h3>Eco-friendly shipping<\/h3>\n<p>The options for <a href=\"https:\/\/www.practicalecommerce.com\/5-ways-to-upgrade-to-eco-friendly-ecommerce\">reducing the impact<\/a> of ecommerce shipping continue to grow. Most carrier fleets include <a href=\"https:\/\/www.practicalecommerce.com\/electric-vehicles-are-the-future-of-last-mile-delivery\">electric vehicles<\/a>, for example.<\/p>\n<p>DHL reports that 11% of carbon emissions are from worldwide freight transport. A large portion of this is from <a href=\"https:\/\/www.practicalecommerce.com\/is-last-mile-delivery-ripe-for-disruption\">last-mile shipping<\/a>.<\/p>\n<p>One way to reduce the last-mile impact is to provide local pick-up points for customers to collect orders rather than having products delivered to their door. Amazon has thousands of such delivery hubs.<\/p>\n<p>Offering customers a green checkout option promotes sustainable shipping options. The delivery may take a little longer, but it meets the increasing demand from shoppers for climate-friendly practices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce packaging and logistics cause serious environmental harm. But the industry is improving, with many tools, services, and programs to help merchants. Here&#8217;s an overview.<\/p>\n","protected":false},"author":2434,"featured_media":1512085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[13096],"tags":[58317],"class_list":["post-1512063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-fulfillment","tag-sustainability",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reducing the Environmental Impact of Ecommerce - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Ecommerce packaging and logistics cause serious environmental harm. But the industry is improving, with many tools, services, and programs to help merchants. Here&#039;s an overview.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reducing the Environmental Impact of Ecommerce\" \/>\n<meta property=\"og:description\" content=\"Ecommerce packaging and logistics cause serious environmental harm. But the industry is improving, with many tools, services, and programs to help merchants. Here&#039;s an overview.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-11T19:29:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T14:11:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/Reducing-the-Environmental-Impact-of-Ecommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pete Bruckshaw\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pete Bruckshaw\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce\"},\"author\":{\"name\":\"Pete Bruckshaw\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b\"},\"headline\":\"Reducing the Environmental Impact of Ecommerce\",\"datePublished\":\"2022-10-11T19:29:14+00:00\",\"dateModified\":\"2025-02-27T14:11:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce\"},\"wordCount\":592,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/Reducing-the-Environmental-Impact-of-Ecommerce.jpg\",\"keywords\":[\"Sustainability\"],\"articleSection\":[\"Shipping &amp; Fulfillment\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce\",\"name\":\"Reducing the Environmental Impact of Ecommerce - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/Reducing-the-Environmental-Impact-of-Ecommerce.jpg\",\"datePublished\":\"2022-10-11T19:29:14+00:00\",\"dateModified\":\"2025-02-27T14:11:59+00:00\",\"description\":\"Ecommerce packaging and logistics cause serious environmental harm. But the industry is improving, with many tools, services, and programs to help merchants. Here's an overview.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/Reducing-the-Environmental-Impact-of-Ecommerce.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/Reducing-the-Environmental-Impact-of-Ecommerce.jpg\",\"width\":360,\"height\":240,\"caption\":\"Video screenshot from Sparck Technologies of a packaging machine\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reducing the Environmental Impact of Ecommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b\",\"name\":\"Pete Bruckshaw\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g\",\"caption\":\"Pete Bruckshaw\"},\"description\":\"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs. Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time. Contact Pete via email or LinkedIn.\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reducing the Environmental Impact of Ecommerce - Practical Ecommerce","description":"Ecommerce packaging and logistics cause serious environmental harm. But the industry is improving, with many tools, services, and programs to help merchants. Here's an overview.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce","og_locale":"en_US","og_type":"article","og_title":"Reducing the Environmental Impact of Ecommerce","og_description":"Ecommerce packaging and logistics cause serious environmental harm. But the industry is improving, with many tools, services, and programs to help merchants. Here's an overview.","og_url":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2022-10-11T19:29:14+00:00","article_modified_time":"2025-02-27T14:11:59+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/Reducing-the-Environmental-Impact-of-Ecommerce.jpg","type":"image\/jpeg"}],"author":"Pete Bruckshaw","twitter_card":"summary_large_image","twitter_creator":"@practicalecomm","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Pete Bruckshaw","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce"},"author":{"name":"Pete Bruckshaw","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b"},"headline":"Reducing the Environmental Impact of Ecommerce","datePublished":"2022-10-11T19:29:14+00:00","dateModified":"2025-02-27T14:11:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce"},"wordCount":592,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/Reducing-the-Environmental-Impact-of-Ecommerce.jpg","keywords":["Sustainability"],"articleSection":["Shipping &amp; Fulfillment"],"inLanguage":"en-US","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce","url":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce","name":"Reducing the Environmental Impact of Ecommerce - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/Reducing-the-Environmental-Impact-of-Ecommerce.jpg","datePublished":"2022-10-11T19:29:14+00:00","dateModified":"2025-02-27T14:11:59+00:00","description":"Ecommerce packaging and logistics cause serious environmental harm. But the industry is improving, with many tools, services, and programs to help merchants. Here's an overview.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/Reducing-the-Environmental-Impact-of-Ecommerce.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/10\/Reducing-the-Environmental-Impact-of-Ecommerce.jpg","width":360,"height":240,"caption":"Video screenshot from Sparck Technologies of a packaging machine"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/reducing-the-environmental-impact-of-ecommerce#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Reducing the Environmental Impact of Ecommerce"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b","name":"Pete Bruckshaw","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g","caption":"Pete Bruckshaw"},"description":"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs. Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time. Contact Pete via email or LinkedIn.","url":"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1512063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2434"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1512063"}],"version-history":[{"count":6,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1512063\/revisions"}],"predecessor-version":[{"id":1550120,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1512063\/revisions\/1550120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1512085"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1512063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1512063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1512063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}