{"id":1514322,"date":"2022-11-15T08:08:20","date_gmt":"2022-11-15T13:08:20","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1514322"},"modified":"2022-11-15T11:59:51","modified_gmt":"2022-11-15T16:59:51","slug":"on-site-lifestyle-videos-enhance-a-brand","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/on-site-lifestyle-videos-enhance-a-brand","title":{"rendered":"On-site Lifestyle Videos Enhance a Brand"},"content":{"rendered":"

Video is one of the best digital marketing tools, but its power goes beyond TikTok, YouTube, and Instagram Reels. Video on-site can demonstrate a product, raise the value perception of a brand, and build trust with an audience.<\/p>\n

On-site Lifestyle Videos<\/h3>\n

Many companies are embracing embedded lifestyle videos, which provide a glimpse into the brand’s mission and speak to target demographics.<\/p>\n

Lifestyle videos usually show natural scenes, not promotional footage or graphics. Most do not have sound. Typically, they autoplay on a loop with a text overlay that completes the message. These videos are generally short \u2014 15 to 60 seconds \u2014 with no audio or video controls.<\/p>\n

Here are five examples of lifestyle videos for ecommerce.<\/p>\n

Raise value. <\/strong>Miansai<\/a>, a jewelry store, uses a lifestyle video mid-page to highlight its products in a sophisticated manner, raising the brand’s value perception.<\/p>\n

\"Screenshot<\/a>

Miansai<\/p><\/div>\n

—<\/p>\n

Segment an audience. <\/strong>The apparel store Paka<\/a> introduces a lifestyle video at the beginning of its home page to segment its audience by speaking to individuals with a shared passion for nature and quality clothing.<\/p>\n

\"Screenshot<\/a>

Paka<\/p><\/div>\n

—<\/p>\n

Position product. <\/strong>Smalls<\/a>, a seller of “healthy” cat food, uses video beautifully to speak to feline owners looking for fresh food for their pets.<\/p>\n

\"Screenshot<\/a>

Smalls<\/p><\/div>\n

—<\/p>\n

Demonstrate product. <\/strong>Truff<\/a>, a gourmet food and accessories store, utilizes a thin mid-page video to demonstrate how to use its products, with recipes.<\/p>\n

\"Screenshot<\/a>

Truff<\/p><\/div>\n

—<\/p>\n

Support a cause. <\/strong>Dryrobe<\/a> is a Certified B Corporation<\/a> selling hooded robes for sports lovers exposed to the elements. The brand utilizes a background video on its home page to support an “inclusive, equitable, regenerative<\/a> economy” and align with like-minded consumers.<\/p>\n

\"Screenshot<\/a>

Dryrobe<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Many sites now stream silent, auto-play videos to communicate their mission and target desired prospects. Here are five compelling examples.<\/p>\n","protected":false},"author":2429,"featured_media":1514364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58304],"tags":[],"class_list":["post-1514322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography",""],"acf":[],"yoast_head":"\nOn-site Lifestyle Videos Enhance a Brand - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Many sites now stream silent, auto-play videos to communicate their mission and target desired prospects. 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