{"id":1515933,"date":"2023-01-03T08:40:57","date_gmt":"2023-01-03T13:40:57","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1515933"},"modified":"2023-01-03T09:44:11","modified_gmt":"2023-01-03T14:44:11","slug":"tips-for-sustainable-last-mile-deliveries","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries","title":{"rendered":"Tips for Sustainable Last-mile Deliveries"},"content":{"rendered":"

The so-called “last mile” of ecommerce delivery arguably produces more pollutants per package than any other segment. Picture a UPS truck driving multiple city blocks to deliver a single item.<\/p>\n

The World Economic Forum forecasts a carbon emission increase of 30% in the next 10 years and the demand for last-mile delivery to grow by 78%. But improvements in infrastructure and route planning can significantly lower last-mile emissions, benefitting consumers, companies, and the environment.<\/p>\n

Here are five ways merchants can help.<\/p>\n

Offer Green Delivery<\/h3>\n

Consumers are often unaware of the environmental impact of various delivery options. Providing information about those options can help improve last-mile sustainability.<\/p>\n

One example is a study from the Massachusetts Institute of Technology’s Sustainable Supply Chain Lab, which quantified the impact of delivery. Beginning in 2017, MIT researchers asked consumers<\/a> whether they wanted fast shipping or a slower alternative that saved 100 trees. When presented with this information, 40% of respondents said they would be happy to wait longer for their order \u2014 to combine nearby packages in a single delivery \u2014 and save the trees.<\/p>\n

Use Carbon Offsets<\/h3>\n

Carbon offsetting<\/a> can neutralize the environmental footprint of a business.<\/p>\n

Companies can track their use of fuel, energy, and storage to produce an approximation of their carbon footprint. Carbon-offsetting businesses, such as Native<\/a>, can do this.<\/p>\n

\"Screenshot

Native.eco can help companies estimates and manage their carbon emissions.<\/p><\/div>\n

Implement Click-and-collect<\/h3>\n

Allowing customers to collect orders from predetermined pick-up points instead of direct-to-door delivery has several benefits. Click-and-collect enables secure delivery without the customer’s presence, lower delivery costs, and fewer emissions.<\/p>\n

Customers may pick up their orders via public transport en route from work or leisure activities, thus decreasing traffic. For example, delivery vehicles at pre-assigned spaces at drop-off points cause much less congestion than when double-parked.<\/p>\n

Optimize Packaging<\/h3>\n

Package volume is crucial when considering last-mile costs and sustainability. Prioritizing fast delivery often results in generic packaging to speed-up packing time.<\/p>\n

But excess space in packages means less available storage on trucks, increasing costs and lowering sustainability. Minor tweaks to packaging procedures can help.<\/p>\n

Communicate Delivery Status<\/h3>\n

Tracking and communication via app or text messages can improve customer confidence, reduce failed deliveries, and improve first-time delivery rates \u2014 cutting down on multiple trips for attempted deliveries by drivers and thus reducing carbon emissions.<\/p>\n","protected":false},"excerpt":{"rendered":"

The “last mile” of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help.<\/p>\n","protected":false},"author":2434,"featured_media":1516373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[13096],"tags":[58317],"class_list":["post-1515933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-fulfillment","tag-sustainability",""],"acf":[],"yoast_head":"\nTips for Sustainable Last-mile Deliveries - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"The "last mile" of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Sustainable Last-mile Deliveries\" \/>\n<meta property=\"og:description\" content=\"The "last mile" of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-03T13:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-03T14:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/12\/Sustainable-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pete Bruckshaw\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pete Bruckshaw\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries\"},\"author\":{\"name\":\"Pete Bruckshaw\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b\"},\"headline\":\"Tips for Sustainable Last-mile Deliveries\",\"datePublished\":\"2023-01-03T13:40:57+00:00\",\"dateModified\":\"2023-01-03T14:44:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/12\/Sustainable-.jpg\",\"keywords\":[\"Sustainability\"],\"articleSection\":[\"Shipping & Fulfillment\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries\",\"url\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries\",\"name\":\"Tips for Sustainable Last-mile Deliveries - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/12\/Sustainable-.jpg\",\"datePublished\":\"2023-01-03T13:40:57+00:00\",\"dateModified\":\"2023-01-03T14:44:11+00:00\",\"description\":\"The \\\"last mile\\\" of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/12\/Sustainable-.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/12\/Sustainable-.jpg\",\"width\":360,\"height\":240,\"caption\":\"Image of a green delivery truck\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips for Sustainable Last-mile Deliveries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b\",\"name\":\"Pete Bruckshaw\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g\",\"caption\":\"Pete Bruckshaw\"},\"description\":\"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs. Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time. Contact Pete via email or LinkedIn.\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tips for Sustainable Last-mile Deliveries - Practical Ecommerce","description":"The \"last mile\" of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries","og_locale":"en_US","og_type":"article","og_title":"Tips for Sustainable Last-mile Deliveries","og_description":"The \"last mile\" of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help.","og_url":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2023-01-03T13:40:57+00:00","article_modified_time":"2023-01-03T14:44:11+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/12\/Sustainable-.jpg","type":"image\/jpeg"}],"author":"Pete Bruckshaw","twitter_card":"summary_large_image","twitter_creator":"@practicalecomm","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Pete Bruckshaw","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries"},"author":{"name":"Pete Bruckshaw","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b"},"headline":"Tips for Sustainable Last-mile Deliveries","datePublished":"2023-01-03T13:40:57+00:00","dateModified":"2023-01-03T14:44:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries"},"wordCount":387,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/12\/Sustainable-.jpg","keywords":["Sustainability"],"articleSection":["Shipping & Fulfillment"],"inLanguage":"en-US","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries","url":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries","name":"Tips for Sustainable Last-mile Deliveries - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/12\/Sustainable-.jpg","datePublished":"2023-01-03T13:40:57+00:00","dateModified":"2023-01-03T14:44:11+00:00","description":"The \"last mile\" of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/12\/Sustainable-.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2022\/12\/Sustainable-.jpg","width":360,"height":240,"caption":"Image of a green delivery truck"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/tips-for-sustainable-last-mile-deliveries#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Tips for Sustainable Last-mile Deliveries"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/79126af5b072107daf23df144dc2268b","name":"Pete Bruckshaw","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fcd454437e7492cec60c002a097d3d80?s=96&d=identicon&r=g","caption":"Pete Bruckshaw"},"description":"Pete Bruckshaw is a freelance supply chain and logistics writer. He previously worked as a materials manager for a medical supplies company and owned Unique Imprint, an ecommerce company, selling his own mixed media designs. Pete lives in Manchester, England, and works voluntarily for a local organic food supply hub in his spare time. Contact Pete via email or LinkedIn.","url":"https:\/\/www.practicalecommerce.com\/author\/pete-bruckshaw"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1515933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2434"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1515933"}],"version-history":[{"count":9,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1515933\/revisions"}],"predecessor-version":[{"id":1516464,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1515933\/revisions\/1516464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1516373"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1515933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1515933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1515933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}