{"id":1516782,"date":"2023-01-12T10:12:50","date_gmt":"2023-01-12T15:12:50","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1516782"},"modified":"2023-01-12T11:16:51","modified_gmt":"2023-01-12T16:16:51","slug":"seo-can-google-crawl-your-links","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/seo-can-google-crawl-your-links","title":{"rendered":"SEO: Can Google Crawl Your Links?"},"content":{"rendered":"<p>Internal links on a website are a critical organic ranking factor for Google. Links help Google both discover pages and assign rankings based on quantity and location. A page with 100 internal links is presumably a higher priority than one with a single link.<\/p>\n<p>But neither purpose \u2014 discovery and rankings \u2014 is possible if Googlebot cannot crawl the links. This can occur in three primary ways:<\/p>\n<ul>\n<li>Links behind JavaScript. Google can usually crawl and render links in JavaScript, such as tabs and collapsible sections. But not always, especially if the JavaScript requires execution first.<\/li>\n<\/ul>\n<ul>\n<li>Links on a desktop version but not on a mobile. Google <a href=\"https:\/\/www.practicalecommerce.com\/new-search-console-updates-confirm-mobile-first-indexing\">indexes a site&#8217;s mobile version<\/a> by default. However, mobile sites are often downsized desktop versions with much fewer links, preventing Google from discovering and indexing those excluded pages.<\/li>\n<\/ul>\n<ul>\n<li>Links with a <em>nofollow<\/em> attribute or meta tag. Google <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/09\/evolving-nofollow-new-ways-to-identify\">claims<\/a> it can follow links with <em>nofollow<\/em> attributes, but there&#8217;s no way to know if that happened. And the meta tag blocks crawls only if Googlebot responds to it. Moreover, many site owners are unaware of active <em>nofollow<\/em> attributes or meta tags, especially if they use a plugin such as Yoast, which adds those functions with a single click.<\/li>\n<\/ul>\n<p>Even if a page is indexed, you can never be sure the links to or from that page are crawlable and thus pass link equity.<\/p>\n<p>Here are three ways to ensure Googlebot can crawl links on your website.<\/p>\n<h3>Tools to Inspect Links<\/h3>\n<p><strong>Google&#8217;s text cache. <\/strong>The text-only version of Google Cache represents how Google sees a page with CSS and JavaScript turned off. It is <em>not<\/em> how Google indexes a page, as it can now understand those pages as humans see them.<\/p>\n<p>Thus a page&#8217;s text cache is a stripped-down version. Still, it&#8217;s the most reliable way to tell if Google can crawl your links. If those links are in the text-only cache, Google can crawl them.<\/p>\n<p>Beyond text-only, Google Cache contains the indexed version of a page. It&#8217;s a handy way of identifying missing elements on the mobile version.<\/p>\n<p>Many search optimizers ignore Google Cache. That&#8217;s a mistake. All essential ranking elements are there. There&#8217;s no other way to ensure Google has that key info.<\/p>\n<p>To access any page&#8217;s text-only version of Google Cache, search Google for <em>cache:[full-URL]<\/em> and click &#8220;Text-only version.&#8221;<\/p>\n<p><div id=\"attachment_1516799\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/1-Google-cache-text-only.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1516799\" class=\"wp-image-1516799 size-large\" title=\"Screenshot of a Google search showing the text-only cache version\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/1-Google-cache-text-only-570x251.jpg\" alt=\"Screenshot of a Google search showing the text-only cache version\" width=\"570\" height=\"251\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/1-Google-cache-text-only-570x251.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/1-Google-cache-text-only-300x132.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/1-Google-cache-text-only-768x338.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/1-Google-cache-text-only-1536x675.jpg 1536w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/1-Google-cache-text-only-150x66.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/1-Google-cache-text-only-500x220.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/1-Google-cache-text-only.jpg 1702w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1516799\" class=\"wp-caption-text\">To access the text-only version of Google Cache, search Google for cache:[full-URL] and click &#8220;Text-only version.&#8221; <em>Click image to enlarge.<\/em><\/p><\/div>&#8212;<\/p>\n<p>Not all pages will appear in Google Cache. If a page is absent, use &#8220;Inspect URL&#8221; in Search Console or browser extensions for details on how Google renders it.<\/p>\n<p><strong>&#8216;URL Inspection&#8217; in Search Console <\/strong>shows any page as Google understands it. Enter the URL and then click &#8220;View crawled page.&#8221;<\/p>\n<p>From there, copy the HTML that Google uses to read the page. Paste that HTML in a document such as Google Docs and search (CTRL+F on Windows or CMD+F on Mac) for the linking URLs you are verifying. If the URLs are in the HTML code, Google can see them.<\/p>\n<div id=\"attachment_1516800\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/2-Search-Console-URL-Inspection.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1516800\" class=\"wp-image-1516800 size-large\" title=\"Screenshot of URL Inspection tool in Search Console.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/2-Search-Console-URL-Inspection-570x455.jpg\" alt=\"Screenshot of URL Inspection tool in Search Console.\" width=\"570\" height=\"455\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/2-Search-Console-URL-Inspection-570x455.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/2-Search-Console-URL-Inspection-300x239.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/2-Search-Console-URL-Inspection-768x613.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/2-Search-Console-URL-Inspection-1536x1226.jpg 1536w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/2-Search-Console-URL-Inspection-150x120.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/2-Search-Console-URL-Inspection-500x399.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/01\/2-Search-Console-URL-Inspection.jpg 1882w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1516800\" class=\"wp-caption-text\">&#8216;URL Inspection&#8217; in Search Console shows any page as Google understands it. Enter the URL and then click &#8220;View crawled page.&#8221; <em>Click image to enlarge.<\/em><\/p><\/div>\n<p><strong>Browser extensions. <\/strong>Once you confirm Google can see the links, make sure they are crawlable. Reviewing the code will identify both the <em>nofollow<\/em> attribute and the meta tag. Firefox has a native tool to load a page&#8217;s HTML via CTRL+U on Windows and CMD+U on Mac. Then search for &#8220;nofollow&#8221; in the code.<\/p>\n<p>The NoFollow <a href=\"https:\/\/www.practicalecommerce.com\/browser-extensions-for-on-page-seo\">browser extension<\/a> \u2014 available for <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/nofollow-advanced\/\">Firefox<\/a> and <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/nofollow\/dfogidghaigoomjdeacndafapdijmiid\">Chrome<\/a> \u2014 highlights <em>nofollow<\/em> links as a page loads \u2014 in an attribute and a meta tag.<\/p>\n<h3>Not Definitive<\/h3>\n<p>None of these methods definitively informs whether the links impact rankings. Google&#8217;s algorithm is highly sophisticated and assigns meaning and weight to links as it chooses, including ignoring them. Nonetheless, accessing and <a href=\"https:\/\/www.practicalecommerce.com\/how-to-use-web-crawlers-for-seo\">crawling<\/a> links are Googe&#8217;s first step.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Links remain a key ranking factor for Google. But not all links are accessible. Here&#8217;s how to confirm whether Google can crawl links on your site. <\/p>\n","protected":false},"author":2425,"featured_media":1516807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58320],"tags":[],"class_list":["post-1516782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO: Can Google Crawl Your Links? - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Links remain a key ranking factor for Google. But not all links are accessible. 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