{"id":1518908,"date":"2023-03-08T10:34:49","date_gmt":"2023-03-08T15:34:49","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1518908"},"modified":"2023-03-20T05:35:19","modified_gmt":"2023-03-20T09:35:19","slug":"the-rise-of-de-influencers","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/the-rise-of-de-influencers","title":{"rendered":"The Rise of De-influencers"},"content":{"rendered":"

A de-influencer tells followers what not<\/em> to buy. The practice started on TikTok, where the hashtag #deinfluencing has over 300 million views. The idea is to counter overhyped product recommendations and encourage a mindful approach to shopping.<\/p>\n

It is prominent in the fashion and beauty verticals as a response to heavy photo editing and aggressive sponsorships, although it’s spreading to tech and gaming.<\/p>\n

The rise in paid influencer content means consumers are savvy to the sponsored tag in their feeds and don’t always trust a recommendation. De-influencing helps influencers rebuild trust with their audience as genuine and independent.<\/p>\n

The trend may alarm businesses investing in influencer marketing, but it’s not that dramatic. De-influencing is not the end of influencers. It’s more of a rebrand. De-influencers still drive purchase decisions. When they recommend against buying a product, influencers often promote alternatives as more effective or a better value.<\/p>\n

De-influencing Approaches<\/h3>\n

Buy less<\/strong> content seeks to reduce excess consumption. Brands with an environmental emphasis and long product life could benefit from this format.<\/p>\n

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@jess.cliftonn<\/a> <\/p>\n

Declutter your home & then learn to buy less. It will change your life #deinfluence<\/a> #deinfluencing<\/a> #deinfluencingmakeup<\/a> #deinfluencingproducts<\/a> #minimalism<\/a> #minimalist<\/a> #sustainabilitytiktok<\/a> #imperfectsustainability<\/a> #sustainablelifestyle<\/a> #eco<\/a> #ecofriendly<\/a> deinfluence deinfluencing Skincare routine Make up routine <\/p>\n

\u266c original sound – Jessica Clifton<\/a> <\/section>\n<\/blockquote>\n