{"id":1519635,"date":"2023-03-30T08:02:07","date_gmt":"2023-03-30T12:02:07","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1519635"},"modified":"2023-12-14T11:03:16","modified_gmt":"2023-12-14T16:03:16","slug":"apple-pay-later-could-upend-bnpl-space","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space","title":{"rendered":"Apple Pay Later Could Upend BNPL Space"},"content":{"rendered":"

Apple first announced its plan to create a buy now, pay later option for the Apple Wallet in July 2021, but it was not until this week that the service officially launched.<\/p>\n

Apple Pay Later permits U.S. shoppers to split purchases \u2014 retail, ecommerce, in-app \u2014 into four, interest-free payments. The service could encourage some shoppers to make purchases sooner, which, in turn, might boost both omnichannel retail and ecommerce.<\/p>\n

In its release<\/a>, the company said its new BNPL service was created “with users’ financial health in mind,” adding:<\/p>\n

Apple Pay Later allows users to split purchases into four payments spread over six weeks with no interest or fees. Users can easily track, manage, and repay their Apple Pay Later loans in one convenient location in Apple Wallet. Users can apply for Apple Pay Later loans of $50 to $1,000, which can be used for online and in-app purchases made on iPhone and iPad with merchants that accept Apple Pay.<\/em><\/p>\n

\"Screenshot<\/a>

Users can track, manage, and repay their Apple Pay Later loans in Apple Wallet. Click image to enlarge.<\/em> Source: Apple.<\/em><\/p><\/div>\n

Merchants already accepting Apple Pay need no additional action \u2014 the BNPL option should work automatically. Merchants on Shopify, BigCommerce, and other platforms can turn on Apple Pay.<\/p>\n

Apple’s BNPL Advantage<\/h3>\n

Apple Pay Later could offer four significant advantages for shoppers compared to other services.<\/p>\n

Massive user base.<\/strong> By some estimates, nine out of 10 physical retail locations in the United States accept Apple Pay. Moreover, roughly 48% of U.S. smartphones are Apple devices. Bottom line, Apple’s massive user base could rapidly enable significant market share in the BNPL space<\/a>.<\/p>\n

Trusted brand.<\/strong> Many consumers might pick Apple Pay Later over other providers or use BNPL for the first time because they trust the Apple brand and its reputation for delivering secure, quality products and services.<\/p>\n

Easy to access.<\/strong> The service is available in Apple Wallet. Shoppers can apply for new loans, track outstanding loans, and manage repayment in an app they already have. Once the shopper has added<\/a> it, Pay Later should be ready for purchases.<\/p>\n

Inexpensive.<\/strong> The service does not charge interest and has no fees if the shopper remits on-time payments. Even folks flush with cash might consider taking out an interest-free, $1,000 loan now and again. A shopper’s own bank may charge<\/a>, for example, a debit fee, but Apple Pay Later itself is cheap.
\n<\/p>\n

Impact<\/h3>\n

The launch of Apple Pay Later could prompt qualified shoppers to try the service, creating a short-term bump in sales.<\/p>\n

Interested merchants<\/a> should first make sure they can accept Apple Pay. Most ecommerce platforms allow sellers to accept Apple Pay and display its button.<\/p>\n

Sellers can tout Apple Pay Later \u2014 particularly to shoppers on an iPhone \u2014 and the convenience of splitting purchases into interest-free installments. Promotional options could include a banner on checkout pages or even an embedded video demonstrating how to use the service or, for that matter, other BNPL providers.<\/p>\n

There is also the opportunity to leverage Apple’s brand. By offering Apple Pay Later, merchants could benefit from the trust and loyalty associated with the company. This association could build credibility \u2014 fostering trust and encouraging repeat purchases, as shoppers know they are working with Apple.<\/p>\n

Ultimately, merchants may not know definitively if Apple Pay Later drives new or sooner sales. Nonetheless, there’s no downside to promoting it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.<\/p>\n","protected":false},"author":391,"featured_media":1519722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58311],"tags":[],"class_list":["post-1519635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-payments",""],"acf":[],"yoast_head":"\nApple Pay Later Could Upend BNPL Space - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Pay Later Could Upend BNPL Space\" \/>\n<meta property=\"og:description\" content=\"Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-30T12:02:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-14T16:03:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/03\/Apple-Pay-Later-Could-Upend-BNPL-Space.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Armando Roggio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecommerceboy\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armando Roggio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space\"},\"author\":{\"name\":\"Armando Roggio\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\"},\"headline\":\"Apple Pay Later Could Upend BNPL Space\",\"datePublished\":\"2023-03-30T12:02:07+00:00\",\"dateModified\":\"2023-12-14T16:03:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space\"},\"wordCount\":565,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/03\/Apple-Pay-Later-Could-Upend-BNPL-Space.jpg\",\"articleSection\":[\"Payments\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space\",\"url\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space\",\"name\":\"Apple Pay Later Could Upend BNPL Space - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/03\/Apple-Pay-Later-Could-Upend-BNPL-Space.jpg\",\"datePublished\":\"2023-03-30T12:02:07+00:00\",\"dateModified\":\"2023-12-14T16:03:16+00:00\",\"description\":\"Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/03\/Apple-Pay-Later-Could-Upend-BNPL-Space.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/03\/Apple-Pay-Later-Could-Upend-BNPL-Space.jpg\",\"width\":360,\"height\":240,\"caption\":\"Apple Pay logo on a smartphone screen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple Pay Later Could Upend BNPL Space\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\",\"name\":\"Armando Roggio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g\",\"caption\":\"Armando Roggio\"},\"description\":\"Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/armandoroggio\/\",\"https:\/\/x.com\/ecommerceboy\"],\"gender\":\"Male\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/E-commerce\"],\"knowsLanguage\":[\"English\"],\"url\":\"https:\/\/www.practicalecommerce.com\/author\/armando-roggio\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Apple Pay Later Could Upend BNPL Space - Practical Ecommerce","description":"Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space","og_locale":"en_US","og_type":"article","og_title":"Apple Pay Later Could Upend BNPL Space","og_description":"Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.","og_url":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2023-03-30T12:02:07+00:00","article_modified_time":"2023-12-14T16:03:16+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/03\/Apple-Pay-Later-Could-Upend-BNPL-Space.jpg","type":"image\/jpeg"}],"author":"Armando Roggio","twitter_card":"summary_large_image","twitter_creator":"@ecommerceboy","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Armando Roggio","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space"},"author":{"name":"Armando Roggio","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722"},"headline":"Apple Pay Later Could Upend BNPL Space","datePublished":"2023-03-30T12:02:07+00:00","dateModified":"2023-12-14T16:03:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space"},"wordCount":565,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/03\/Apple-Pay-Later-Could-Upend-BNPL-Space.jpg","articleSection":["Payments"],"inLanguage":"en-US","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space","url":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space","name":"Apple Pay Later Could Upend BNPL Space - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/03\/Apple-Pay-Later-Could-Upend-BNPL-Space.jpg","datePublished":"2023-03-30T12:02:07+00:00","dateModified":"2023-12-14T16:03:16+00:00","description":"Apple Pay Later is poised to capture serious market share in the buy now, pay later space. Merchants could benefit.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/03\/Apple-Pay-Later-Could-Upend-BNPL-Space.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/03\/Apple-Pay-Later-Could-Upend-BNPL-Space.jpg","width":360,"height":240,"caption":"Apple Pay logo on a smartphone screen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/apple-pay-later-could-upend-bnpl-space#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Apple Pay Later Could Upend BNPL Space"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722","name":"Armando Roggio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g","caption":"Armando Roggio"},"description":"Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.","sameAs":["https:\/\/www.linkedin.com\/in\/armandoroggio\/","https:\/\/x.com\/ecommerceboy"],"gender":"Male","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/E-commerce"],"knowsLanguage":["English"],"url":"https:\/\/www.practicalecommerce.com\/author\/armando-roggio"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1519635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/391"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1519635"}],"version-history":[{"count":5,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1519635\/revisions"}],"predecessor-version":[{"id":1531182,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1519635\/revisions\/1531182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1519722"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1519635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1519635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1519635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}