{"id":1520340,"date":"2023-04-11T09:56:54","date_gmt":"2023-04-11T13:56:54","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1520340"},"modified":"2023-04-11T09:56:54","modified_gmt":"2023-04-11T13:56:54","slug":"yes-seo-keywords-remain-important","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/yes-seo-keywords-remain-important","title":{"rendered":"Yes, SEO Keywords Remain Important"},"content":{"rendered":"

Google’s shift to semantic search seemingly devalues the importance of keywords for organic rankings. Nowadays the meaning of the query matters, not the precise verbiage. Still, keywords remain critical.<\/p>\n

I’ll address in this post the state of keywords in organic search.<\/p>\n

Rankings Impact<\/h3>\n

Google employees routinely reiterate that keyword density is not a ranking factor. Google’s John Mueller addressed the issue in 2021 on Reddit when a user asked<\/a>, “In your opinion, is keyword density still an SEO factor in 2021?”<\/p>\n

Mueller’s response: “No.”<\/p>\n

Yet keywords are important, especially exact matches. Keywords inform us of what consumers search for<\/a> and help Google align web pages to searchers’ needs.<\/p>\n

To be sure, the priority for any article or description is to engage humans, not search engines. But using exact-match keywords will help the page rank more predictably. So if organic traffic is important to your business, research<\/a> relevant keywords and incorporate<\/a> them in body copy, titles<\/a>, and headings<\/a>.<\/p>\n

Helpful Content<\/h3>\n

Years ago search optimizers believed the more keywords, the better. Thus seemingly every web page was full of unnatural words, phrases, and sentences.<\/p>\n

Google in 2012 responded<\/a> with an over-optimization penalty. We then knew too many keywords were bad, but we didn’t know how much was too much. Webmaster guidelines for Google<\/a> and Bing<\/a> now state that excessive, unnatural keywords \u2014 keyword stuffing \u2014 violate their policies.<\/p>\n

In 2022, Google announced<\/a> a “helpful content” algorithm update, shifting the focus from algorithm-driven content to human-friendly. John Mueller said last month<\/a> that keyword density was not a signal in evaluating content and has been largely ignored for years. In 2017, he said<\/a> there was no penalty for keyword stuffing, stating that Google ignores the part of the page stuffed with keywords.<\/p>\n

Plus, in 2019 Search Engine Roundtable quoted<\/a> Google’s Gary Illyes confirming there’s such thing as internal anchor text<\/em> stuffing.<\/p>\n

In short, poorly written and researched copy could cause lower rankings, not excessive keywords. Google seeks expertise-driven content from trusted sources.<\/p>\n

Thus produce fresh and in-depth copy\u00a0optimized for search intent <\/a>and properly structured with titles and HTML headings<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Keywords are still important for search engine optimization despite the rise of semantic-based rankings. <\/p>\n","protected":false},"author":2425,"featured_media":1520385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58322],"tags":[],"class_list":["post-1520340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research",""],"acf":[],"yoast_head":"\nYes, SEO Keywords Remain Important - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Keywords are still important for search engine optimization despite the rise of semantic-based rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/yes-seo-keywords-remain-important\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes, SEO Keywords Remain Important\" \/>\n<meta property=\"og:description\" content=\"Keywords are still important for search engine optimization despite the rise of semantic-based rankings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/yes-seo-keywords-remain-important\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/viralcontentbee.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-11T13:56:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/04\/Yes-SEO-Keywords-Remain-Important.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"359\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Smarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seosmarty\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Smarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/yes-seo-keywords-remain-important#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/yes-seo-keywords-remain-important\"},\"author\":{\"name\":\"Ann Smarty\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\"},\"headline\":\"Yes, SEO Keywords Remain Important\",\"datePublished\":\"2023-04-11T13:56:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/yes-seo-keywords-remain-important\"},\"wordCount\":343,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/yes-seo-keywords-remain-important#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/04\/Yes-SEO-Keywords-Remain-Important.jpg\",\"articleSection\":[\"Keyword Research\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/yes-seo-keywords-remain-important\",\"url\":\"https:\/\/www.practicalecommerce.com\/yes-seo-keywords-remain-important\",\"name\":\"Yes, SEO Keywords Remain Important - 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