{"id":1522420,"date":"2023-06-12T06:36:21","date_gmt":"2023-06-12T10:36:21","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1522420"},"modified":"2023-06-12T06:36:21","modified_gmt":"2023-06-12T10:36:21","slug":"quick-answers-drive-conversions","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/quick-answers-drive-conversions","title":{"rendered":"Quick Answers Drive Conversions"},"content":{"rendered":"<p>Depending on the survey, upwards of 70% of online shoppers read multiple customer reviews before purchasing a product. The reviews are often key components of product description pages. But they don&#8217;t always answer the most pressing questions.<\/p>\n<p>Simpler is better for online shopping. That includes minimizing shoppers&#8217; research.<\/p>\n<p>Here are 12 ways to do that.<\/p>\n<h3>Quick Answers<\/h3>\n<p><strong>Highlight the pain point(s) solved.<\/strong> Shoppers hunt for products to address a need. Instead of focusing on what a product does, explain the problems it solves. Do it in the first bullet point or a consistently placed information box.<\/p>\n<p><strong>Don&#8217;t make them calculate.<\/strong> Who wants to launch a calculator app to convert centimeters to inches or figure out a shed&#8217;s square feet?<\/p>\n<ul>\n<li>Unless serving a localized audience, display dual measurements \u2014 metric and standard.<\/li>\n<li>For dimensions, include height, width, and depth.<\/li>\n<li>Provide visual comparisons using everyday objects so people can gauge sizes.<\/li>\n<\/ul>\n<div id=\"attachment_1522616\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/etsy-coin-size-comparison.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1522616\" class=\"wp-image-1522616 size-large\" title=\"Comparison sizes using a quarter\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/etsy-coin-size-comparison-570x306.jpg\" alt=\"Comparison sizes using a quarter\" width=\"570\" height=\"306\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/etsy-coin-size-comparison-570x306.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/etsy-coin-size-comparison-300x161.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/etsy-coin-size-comparison-768x412.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/etsy-coin-size-comparison-1536x825.jpg 1536w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/etsy-coin-size-comparison-150x81.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/etsy-coin-size-comparison-500x268.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/etsy-coin-size-comparison.jpg 1600w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1522616\" class=\"wp-caption-text\">For tiny objects, use coins and rulers to convey actual sizes. <em>Source: Etsy.<\/em><\/p><\/div>\n<p><strong>Address common uses. <\/strong>A backpack could fit a 15&#8243; laptop.<\/p>\n<p><strong>Confirm the details.<\/strong> Reassuring shoppers keeps them from leaving. An apparel site should link to quick charts or definitions to explain materials and fits; a sporting goods site should highlight which products travel as carry-on or checked items.<\/p>\n<p>Savvy travelers know to restrict liquids to 3 ounces on a plane, but others may not. Buff City Soap uses unobtrusive <a href=\"https:\/\/www.practicalecommerce.com\/11-product-labels-for-max-conversions\">product labels<\/a> \u2014 &#8220;TSA Approved&#8221; \u2014 to identify which products can be packed in carry-on luggage.<\/p>\n<div id=\"attachment_1522580\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/buff-city-TSA-approved.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1522580\" class=\"wp-image-1522580 size-large\" title=\"Buff City Soap product page\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/buff-city-TSA-approved-570x297.jpg\" alt=\"Buff City product page with TSA approved labeling\" width=\"570\" height=\"297\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/buff-city-TSA-approved-570x297.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/buff-city-TSA-approved-300x157.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/buff-city-TSA-approved-768x401.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/buff-city-TSA-approved-1536x802.jpg 1536w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/buff-city-TSA-approved-150x78.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/buff-city-TSA-approved-500x261.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/06\/buff-city-TSA-approved.jpg 1600w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1522580\" class=\"wp-caption-text\">Using simple confirmation labels eliminates the guesswork. <em>Source: Buff City Soap.<\/em><\/p><\/div>\n<p><strong>Explain shipping.<\/strong> If an item <a href=\"https:\/\/www.practicalecommerce.com\/how-to-offer-free-shipping-without-going-broke\">ships free<\/a>, make it clear. If it ships at a <a href=\"https:\/\/www.practicalecommerce.com\/7-reasons-to-consider-usps-flat-rate-shipping\">flat rate<\/a>, say so. Otherwise, review how shipping is calculated. Large, unique, or delicate items may require special handling. Transparency can seal deals.<\/p>\n<p><strong>Provide documentation and third-party info.<\/strong> Don&#8217;t send shoppers elsewhere to research. Downloadable manuals and a prominent FAQ section increase the probability of a sale. Also consider embedding social content, including YouTube videos, that show the use in context.<\/p>\n<p><strong>Show products from every angle.<\/strong> Use multiple images, <a href=\"https:\/\/www.practicalecommerce.com\/use-look-inside-to-sell-more-products\">looks inside<\/a>, and <a href=\"https:\/\/www.practicalecommerce.com\/even-in-2020-360-degree-product-photos-boost-conversions\">360-degree views<\/a>.<\/p>\n<p><strong>Define industry lingo.<\/strong> When listing technical specifications, use tooltips \u2014 indicated by an &#8220;i&#8221; or &#8220;?&#8221; \u2014 for laypersons&#8217; explanations.<\/p>\n<p><strong>Facilitate easy comparisons of similar products.<\/strong> <a href=\"https:\/\/www.practicalecommerce.com\/the-right-way-to-offer-product-comparison-tools\">Comparison charts<\/a> help shoppers narrow their choices. Perhaps the initial product is overkill, and a less pricey version fits the bill. Or they may decide the pricier item is worth the money. Either way, comparing products instills trust and helps undecided shoppers.<\/p>\n<p><strong>Incorporate Q&amp;As.<\/strong> No product description will answer every question. Q&amp;A sections allow shoppers to search for relevant answers and post questions. Monitor the questions and respond quickly.<\/p>\n<p><strong>Show them who loves the product.<\/strong> If a celebrity or influencer has been spotted using the product in a positive manner, say so. Consider embedding social media posts to show regular folks using the items you sell.<\/p>\n<p><strong>Display the release or manufacturing date when appropriate.<\/strong> Some products are updated without changing version numbers \u2014 the release date is the version. For tech products, the manufacturing date often indicates the software or the materials. Don&#8217;t rely on serial numbers to inform versioning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shoppers have questions. The quicker the answer, the more likely they will click &#8220;add to cart.&#8221;<\/p>\n","protected":false},"author":273,"featured_media":1522728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58305],"tags":[],"class_list":["post-1522420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-pages",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Answers Drive Conversions - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Shoppers have questions. 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She's a pioneering online business consultant, marketer, and speaker. She is the author of The Official Guide to Miva Merchant books and additional ebooks on the topics of shopability and security. Pamela resides in Florida with her husband, Joe, her red beagle, and a black cat. Her site is PamelaHazelton.com. 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