{"id":1524732,"date":"2023-07-24T05:00:27","date_gmt":"2023-07-24T09:00:27","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1524732"},"modified":"2023-07-25T11:45:53","modified_gmt":"2023-07-25T15:45:53","slug":"email-sequence-to-boost-back-to-school-sales","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales","title":{"rendered":"7-Email Sequence to Boost Back-to-school Sales"},"content":{"rendered":"

The back-to-school retail season has begun, and a well-executed email marketing campaign can boost sales.<\/p>\n

Last month, the National Retail Federation surveyed U.S. shoppers<\/a> about their back-to-school (and college) spending. The NRF then projected purchases this year for elementary through high school students at $41 billion, up from the previous high of $37 billion in 2021, while folks headed to college would spend $94 billion, up from last year’s $20 billion.<\/p>\n

Separately, Klaviyo reported<\/a> the results of 2022 research that showed that the 10 top-performing back-to-school email campaigns generated about $200 in revenue per recipient.<\/p>\n

Hence many retailers \u2014 brick-and-mortar, omnichannel,\u00a0 pure-play ecommerce \u2014 will likely make significant back-to-school marketing investments, most certainly including email.<\/p>\n

What follows is a seven-email sequence for retail marketers to known customers and subscribers.<\/p>\n

Remember to keep your emails engaging and visually attractive<\/a>, with clear calls to action. Personalization is key for a successful email campaign, and monitoring<\/a> the emails’ open and conversion rates facilitates adjusting your strategy as necessary.<\/p>\n

\"3

The back-to-class shopping season is among the most significant retail sales periods in the U.S., according to the NRF. Image: Midjourney.<\/em><\/p><\/div>\n

1. The Back-to-school Teaser<\/h3>\n

The first email in the sequence is meant to spark back-to-school interest. Its message has a dual mission.<\/p>\n

It should point to seasonal content marketing pages on the retailer’s site, such as a list of back-to-school fashion essentials or a preview of the best laptops for any budget.<\/p>\n

Second, the email should tease<\/a> (reveal) coming featured products or sales.<\/p>\n

2. The Sale Announcement<\/h3>\n

Having properly teased the promotions, the sale announcement email delivers the offers.<\/p>\n

This is straightforward email marketing. Share the products, focus on the benefits, and watch the purchases come in.<\/p>\n

Consider removing from the sequence shoppers who make large purchases from this message. Advance them to the post-purchase email.<\/p>\n

Try including a mechanism \u2014 such as a contest or product personalization \u2014 to learn about the students using the items. You can use this information later in the seventh email.<\/p>\n

3. Personalized Recommendations<\/h3>\n

Some shoppers will have clicked installment two, The Sale Announcement, and browsed products without buying anything.<\/p>\n

Send these folks personalized recommendations based on their browsing behavior, items placed in the cart, or past purchases.<\/p>\n

Once again, move shoppers who buy to the post-purchase follow-up.<\/p>\n

4. Ending Soon<\/h3>\n

A week before the end of the back-to-school shopping season, deploy an “Ending Soon” email targeting shoppers who have yet to buy or bought sparingly.<\/p>\n

The message reiterates an offer, calling out featured products, and could include a second dose of personalized recommendations.<\/p>\n

5. The Last Day<\/h3>\n

Similar to the “Ending Soon” message, this notice goes out on the last day of a retailer’s back-to-school season.<\/p>\n

It is a final reminder about the sale and could include last-minute offers or closeouts added since the sale began.<\/p>\n

6. Post-purchase<\/h3>\n

A post-purchase marketing email is not an order verification but an opportunity to thank shoppers for their back-to-school purchases by offering something extra.<\/p>\n

The offer could be a coupon code for an unexpected discount or an item the shopper may have overlooked. It could ask shoppers to place pictures of their purchases on Facebook or Instagram, perhaps entering participants in a sweepstakes.<\/p>\n

7. School Begins<\/h3>\n

The final email in the series should occur shortly after school begins.<\/p>\n

The message could wish students a successful year, including a personalized note from “The Sale Announcement” message above.<\/p>\n

This email could point recipients to articles or videos on the store’s blog, putting a conclusion to the sequence that started with a teaser.<\/p>\n

Now the goal is to keep the customer engaged until the next retail opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":"

Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records. <\/p>\n","protected":false},"author":391,"featured_media":1524734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58298],"tags":[],"class_list":["post-1524732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email",""],"acf":[],"yoast_head":"\n7-Email Sequence to Boost Back-to-school Sales - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7-Email Sequence to Boost Back-to-school Sales\" \/>\n<meta property=\"og:description\" content=\"Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-24T09:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-25T15:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/07\/072223-featured-college-students.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Armando Roggio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecommerceboy\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Armando Roggio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales\"},\"author\":{\"name\":\"Armando Roggio\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\"},\"headline\":\"7-Email Sequence to Boost Back-to-school Sales\",\"datePublished\":\"2023-07-24T09:00:27+00:00\",\"dateModified\":\"2023-07-25T15:45:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales\"},\"wordCount\":600,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/07\/072223-featured-college-students.jpg\",\"articleSection\":[\"Email & Text Marketing\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales\",\"url\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales\",\"name\":\"7-Email Sequence to Boost Back-to-school Sales - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/07\/072223-featured-college-students.jpg\",\"datePublished\":\"2023-07-24T09:00:27+00:00\",\"dateModified\":\"2023-07-25T15:45:53+00:00\",\"description\":\"Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/07\/072223-featured-college-students.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/07\/072223-featured-college-students.jpg\",\"width\":360,\"height\":240,\"caption\":\"3 colllege aged people \u2014\u00a0one male and two females \u2014\u00a0in a park-like setting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7-Email Sequence to Boost Back-to-school Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722\",\"name\":\"Armando Roggio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g\",\"caption\":\"Armando Roggio\"},\"description\":\"Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/armandoroggio\/\",\"https:\/\/x.com\/ecommerceboy\"],\"gender\":\"Male\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/E-commerce\"],\"knowsLanguage\":[\"English\"],\"url\":\"https:\/\/www.practicalecommerce.com\/author\/armando-roggio\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7-Email Sequence to Boost Back-to-school Sales - Practical Ecommerce","description":"Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales","og_locale":"en_US","og_type":"article","og_title":"7-Email Sequence to Boost Back-to-school Sales","og_description":"Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.","og_url":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2023-07-24T09:00:27+00:00","article_modified_time":"2023-07-25T15:45:53+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/07\/072223-featured-college-students.jpg","type":"image\/jpeg"}],"author":"Armando Roggio","twitter_card":"summary_large_image","twitter_creator":"@ecommerceboy","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Armando Roggio","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales"},"author":{"name":"Armando Roggio","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722"},"headline":"7-Email Sequence to Boost Back-to-school Sales","datePublished":"2023-07-24T09:00:27+00:00","dateModified":"2023-07-25T15:45:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales"},"wordCount":600,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/07\/072223-featured-college-students.jpg","articleSection":["Email & Text Marketing"],"inLanguage":"en-US","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales","url":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales","name":"7-Email Sequence to Boost Back-to-school Sales - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/07\/072223-featured-college-students.jpg","datePublished":"2023-07-24T09:00:27+00:00","dateModified":"2023-07-25T15:45:53+00:00","description":"Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/07\/072223-featured-college-students.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/07\/072223-featured-college-students.jpg","width":360,"height":240,"caption":"3 colllege aged people \u2014\u00a0one male and two females \u2014\u00a0in a park-like setting"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/email-sequence-to-boost-back-to-school-sales#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"7-Email Sequence to Boost Back-to-school Sales"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/357c476238d0b5e19bd0a0bfacefe722","name":"Armando Roggio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8800b8ee23c4ea0ef55fd2ffb3dd937d?s=96&d=identicon&r=g","caption":"Armando Roggio"},"description":"Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist. Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars. His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.","sameAs":["https:\/\/www.linkedin.com\/in\/armandoroggio\/","https:\/\/x.com\/ecommerceboy"],"gender":"Male","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/E-commerce"],"knowsLanguage":["English"],"url":"https:\/\/www.practicalecommerce.com\/author\/armando-roggio"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1524732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/391"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1524732"}],"version-history":[{"count":3,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1524732\/revisions"}],"predecessor-version":[{"id":1524813,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1524732\/revisions\/1524813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1524734"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1524732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1524732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1524732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}