{"id":1525085,"date":"2023-08-04T08:00:49","date_gmt":"2023-08-04T12:00:49","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1525085"},"modified":"2023-08-04T13:42:09","modified_gmt":"2023-08-04T17:42:09","slug":"profasee-founder-on-hiring-firing-more","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/profasee-founder-on-hiring-firing-more","title":{"rendered":"Profasee Founder on Hiring, Firing, More"},"content":{"rendered":"<p>Chad Rubin launched Profasee, an Amazon repricer, in 2021. It&#8217;s his fourth company, having founded Crucial (a seller of vacuum and coffee filters), Prosper Show (an Amazon conference), and Skubana (an order management platform). He&#8217;s hired many employees and learned their primary key to performance.<\/p>\n<p>&#8220;Success with employees stems from happiness,&#8221; he told me. &#8220;When I have a one-on-one employee meeting, I typically start by asking if they&#8217;re happy.&#8221;<\/p>\n<p>Rubin and I recently spoke. He addressed hiring (and firing) employees, fatherhood, and more. The entire audio of our conversation is embedded below. The transcript is edited for clarity and length.<\/p>\n<div id=\"buzzsprout-player-13329514\"><\/div>\n\t\t\t\t <script src=\"https:\/\/www.buzzsprout.com\/1995667\/13329514.js?container_id=buzzsprout-player-13329514&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<p><strong>Eric Bandholz:<\/strong> Tell us who you are.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Chad Rubin: <\/strong>I&#8217;ve built three businesses, and I&#8217;m on to my fourth, an Amazon re-pricer called Profasee launched in 2021. I sold the biggest one, Skubana, this past April. It&#8217;s now rebranded as Extensiv Order Manager. It&#8217;s an order, inventory management, and analytics platform for Shopify and Amazon sellers. We synchronized inventory and printed shipping labels. Think of ShipStation on steroids.<\/p>\n<p style=\"padding-left: 30px;\">I started an Amazon conference called the <a href=\"https:\/\/www.practicalecommerce.com\/Former-Amazon-Exec-on-Marketplace-Selling-Strategies\">Prosper Show<\/a> with three others. We sold it in 2019. Before that, I had a small agency. I still own my first ecommerce business, Crucial, which makes and sells vacuum and coffee filters.<\/p>\n<p style=\"padding-left: 30px;\">I have a lot going on in the ecommerce world. I&#8217;ve been doing it for 20 years. Profasee is my first startup with a child involved. My other companies were done in my 20s and early 30s. So there&#8217;s a constant tug of war, requiring rigor and discipline and adhering to blocking off my calendar.<\/p>\n<p style=\"padding-left: 30px;\">When my son was born, there was an identity shift for me. Covid was happening. We moved to Florida. I started building communities. I wanted to help others transcend, connect, and be curious about each other. I&#8217;d have founders and entrepreneurs over to my house.<\/p>\n<p><strong>Eric Bandholz:<\/strong> You have an interesting perspective about hiring.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Rubin:<\/strong> Success with employees <a href=\"https:\/\/www.practicalecommerce.com\/efficiency-pro-happy-people-are-more-productive\">stems from happiness<\/a>. When I have a one-on-one employee meeting, I typically start by asking if they&#8217;re happy. I&#8217;ll have them rate their happiness on a scale of 1 to 10. Ten being great, 1 being horrible.<\/p>\n<p style=\"padding-left: 30px;\">When someone rates their happiness a 6, I ask what would get them to a 10. Then, I&#8217;ll have them rate their <em>performance<\/em> from 1 to 10. The two scales are correlated. If folks are not happy, performance will suffer. That opens up the opportunity to discuss the next steps.<\/p>\n<p><strong>Eric Bandholz:<\/strong> What kind of screening process do you have?<\/p>\n<p style=\"padding-left: 30px;\"><strong>Rubin:<\/strong> How do I know I&#8217;m making the right decision? I don&#8217;t. I&#8217;ve made many wrong hiring decisions. At Skubana, I probably fired 100 people, but at the same time, I had some incredible people with us from the <a href=\"https:\/\/www.practicalecommerce.com\/books-to-grow-a-business\">beginning to the end<\/a>.<\/p>\n<p style=\"padding-left: 30px;\">I&#8217;ve always relied on assessment tests at Skubana and now at Profasee. Our tests have evolved and changed over time. At Skubana, I had candidates log into our application and look at our frequently asked questions. We quizzed them and would grade them and have a Slack channel around the grades.<\/p>\n<p style=\"padding-left: 30px;\">Then I started using TestGorilla for assessments and realized that everybody was acing this test because of ChatGPT. I found a test that was not suited to ChatGPT, built around pattern recognition for recognizing autism. It&#8217;s an IQ test. I took some of those patterns and used them to form a creativity assessment that we have people take before they get to the first round of interviews.<\/p>\n<p style=\"padding-left: 30px;\">I don&#8217;t want to be the smartest person in the company. I want to hire the smartest people. I&#8217;m looking for high-potential entry-level employees \u2014 raw talent and quick learners. I rely on intuition to identify those people in the beginning.<\/p>\n<p><strong>Eric Bandholz:<\/strong> How can listeners support you?<\/p>\n<p style=\"padding-left: 30px;\"><strong>Rubin: <\/strong>Our Amazon repricer tool is\u00a0<a href=\"https:\/\/profasee.com\/\">Profasee.com<\/a>. I&#8217;m on <a href=\"https:\/\/www.linkedin.com\/in\/itschadrubin\/\">LinkedIn<\/a> and Twitter, <a href=\"https:\/\/twitter.com\/itschadrubin\">@itschadrubin<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chad Rubin is a serial entrepreneur and an ecommerce pioneer. He&#8217;s hired a lot of employees. He&#8217;s fired a lot, too.<\/p>\n","protected":false},"author":718,"featured_media":1525086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58331],"tags":[30006],"class_list":["post-1525085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staffing","tag-podcasts",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Profasee Founder on Hiring, Firing, More - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Chad Rubin is a serial entrepreneur and an ecommerce pioneer. He&#039;s hired a lot of employees. 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