{"id":1525952,"date":"2023-08-29T11:06:46","date_gmt":"2023-08-29T15:06:46","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1525952"},"modified":"2023-08-29T11:06:46","modified_gmt":"2023-08-29T15:06:46","slug":"how-google-personalizes-search-results","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results","title":{"rendered":"How Google Personalizes Search Results"},"content":{"rendered":"<p>Search results on Google vary among users. The results are personalized based on a user&#8217;s:<\/p>\n<ul>\n<li>Search history,<\/li>\n<li>Interactions (clicks on organic or paid listings),<\/li>\n<li>Location,<\/li>\n<li>Browser settings, such as language.<\/li>\n<\/ul>\n<p>All of these affect rankings and thus your company&#8217;s exposure to customers and prospects.<\/p>\n<h3>Personalized Search Results<\/h3>\n<h4>Search History<\/h4>\n<p>A user&#8217;s previous searches help Google understand that person&#8217;s intent and context behind a query. Personalizing by search history typically functions within a single session \u2014 entering words in Google&#8217;s search box without interruptions.<\/p>\n<p>A simple way to experience this type of personalization is via two hypothetical queries. First, search for &#8220;cheesecake.&#8221; Then, while remaining on the page, search for &#8220;how to make.&#8221; Google will (usually) include &#8220;how to make cheesecake&#8221; in its suggestions.<\/p>\n<div id=\"attachment_1525976\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/1-how-to-make-cheesecake.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1525976\" class=\"wp-image-1525976 size-large\" title=\"Screenshot of autosuggest for &quot;how to make&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/1-how-to-make-cheesecake-570x349.jpg\" alt=\"Screenshot of autosuggest for &quot;how to make&quot;\" width=\"570\" height=\"349\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/1-how-to-make-cheesecake-570x349.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/1-how-to-make-cheesecake-300x184.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/1-how-to-make-cheesecake-150x92.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/1-how-to-make-cheesecake-500x307.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/1-how-to-make-cheesecake.jpg 721w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1525976\" class=\"wp-caption-text\">Google suggests &#8220;how to make cheesecake&#8221; in a &#8220;how to make&#8221; search if a previous query included &#8220;cheesecake.&#8221; <em>Click image to enlarge.<\/em><\/p><\/div>\n<p>However, searching &#8220;how to make&#8221; in a new tab using Chrome&#8217;s <a href=\"https:\/\/support.google.com\/chrome\/answer\/95464?hl=en&amp;co=GENIE.Platform%3DDesktop\">Incognito mode<\/a> often loses that context, prompting Google to suggest generally popular results.<\/p>\n<p>I know of no way to turn off history-based personalization other than Incognito mode. So keep it in mind when searching Google, as your prospects may see different results.<\/p>\n<p>Nonetheless, search Google for your main keywords and related words to see how <a href=\"https:\/\/www.practicalecommerce.com\/how-to-use-google-autocomplete-for-seo\">personalized autocomplete<\/a> could appear for your audience.<\/p>\n<p>Note that Google could personalize results beyond a single session for users who allow Google to <a href=\"https:\/\/myactivity.google.com\/activitycontrols?pli=1\">retain their search history<\/a>.<\/p>\n<h4>Interactions<\/h4>\n<p>Google may serve personalized results based on clicks to organic listings, ads, or liked <a href=\"https:\/\/www.practicalecommerce.com\/how-to-generate-traffic-from-google-discover\">Discover results<\/a>. Searchers know they are seeing personalized results if Google includes a note next to previously visited sites.<\/p>\n<p>Searchers can turn off this type of personalization by (i) clicking the three dots next to those results and adjusting the settings accordingly, (ii) logging out of Google, or (iii) using incognito mode when searching.<\/p>\n<div id=\"attachment_1525974\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/2-Google-settings.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1525974\" class=\"wp-image-1525974 size-large\" title=\"Screenshot of personalization settings\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/2-Google-settings-570x456.jpg\" alt=\"Screenshot of personalization settings\" width=\"570\" height=\"456\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/2-Google-settings-570x456.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/2-Google-settings-300x240.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/2-Google-settings-768x614.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/2-Google-settings-1536x1228.jpg 1536w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/2-Google-settings-150x120.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/2-Google-settings-500x400.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/2-Google-settings.jpg 1806w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1525974\" class=\"wp-caption-text\">Turn off interaction-based personalization by clicking the three dots and adjusting the settings. <em>Click image to enlarge.<\/em><\/p><\/div>\n<h4>Location<\/h4>\n<p>Google will personalize search results based on the searcher&#8217;s location if it suspects the query involves a local business. Search for &#8220;pizza&#8221; to see this type of personalization.<\/p>\n<p>Location-based personalization is IP-based and remains in effect whether logged out of Google or using incognito mode. To alter your location, try a browser-based app such as GS Location Changer.<\/p>\n<div id=\"attachment_1525975\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/3-pizza.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1525975\" class=\"wp-image-1525975 size-large\" title=\"Screenshot of a &quot;pizza&quot; search\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/3-pizza-570x595.jpg\" alt=\"Screenshot of a &quot;pizza&quot; search\" width=\"570\" height=\"595\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/3-pizza-570x595.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/3-pizza-287x300.jpg 287w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/3-pizza-768x802.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/3-pizza-1471x1536.jpg 1471w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/3-pizza-150x157.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/3-pizza-479x500.jpg 479w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/3-pizza.jpg 1530w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1525975\" class=\"wp-caption-text\">A search for &#8220;pizza&#8221; is likely location-based. <em>Click image to enlarge.<\/em><\/p><\/div>\n<h4>Browser Language Settings<\/h4>\n<p>Google will force search results in the language selected in the searcher&#8217;s browser settings or Google account. There&#8217;s no way to remove this personalization.<\/p>\n<h3>Optimizing for Personalization<\/h3>\n<p>Google gives searchers only partial control of search personalization. Many are not aware of personalization settings. Thus assume your target customers see slightly different results than you. Keep that in mind when tracking rankings.<\/p>\n<p>To optimize your site&#8217;s chances of appearing in personalized results:<\/p>\n<ul>\n<li>Entice returning visitors (through retargeting ads)<\/li>\n<li>Plan your organic search strategy around multiple buying journeys, such as queries for information, how-to,\u00a0 and &#8220;what is.&#8221;<\/li>\n<li>Create content for visibility in Google Discover, such as niche trends.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Search results differ based on a user&#8217;s history, interactions, location, and more.<\/p>\n","protected":false},"author":2425,"featured_media":1525981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58323],"tags":[],"class_list":["post-1525952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Google Personalizes Search Results - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Search results differ based on a user&#039;s history, interactions, location, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Google Personalizes Search Results\" \/>\n<meta property=\"og:description\" content=\"Search results differ based on a user&#039;s history, interactions, location, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/viralcontentbee.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-29T15:06:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/How-Google-Personalizes-Search-Results.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"361\" \/>\n\t<meta property=\"og:image:height\" content=\"239\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Smarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seosmarty\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Smarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results\"},\"author\":{\"name\":\"Ann Smarty\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\"},\"headline\":\"How Google Personalizes Search Results\",\"datePublished\":\"2023-08-29T15:06:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results\"},\"wordCount\":528,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/How-Google-Personalizes-Search-Results.jpg\",\"articleSection\":[\"Technical SEO\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results\",\"url\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results\",\"name\":\"How Google Personalizes Search Results - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/How-Google-Personalizes-Search-Results.jpg\",\"datePublished\":\"2023-08-29T15:06:46+00:00\",\"description\":\"Search results differ based on a user's history, interactions, location, and more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/How-Google-Personalizes-Search-Results.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/How-Google-Personalizes-Search-Results.jpg\",\"width\":361,\"height\":239,\"caption\":\"Illustration of a magnifying glass overlaying search results\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Google Personalizes Search Results\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\",\"name\":\"Ann Smarty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"caption\":\"Ann Smarty\"},\"description\":\"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.\",\"sameAs\":[\"https:\/\/www.smarty.marketing\/\",\"https:\/\/viralcontentbee.com\/\",\"https:\/\/www.linkedin.com\/in\/annsmarty\/\",\"https:\/\/x.com\/seosmarty\"],\"gender\":\"Female\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\",\"https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing\",\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\"],\"knowsLanguage\":[\"English\",\"\u0440\u0443\u0441\u0441\u043a\u0438\u0439\"],\"jobTitle\":\"CEO and Co-founder\",\"worksFor\":\"Smarty Marketing\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/ann-smarty\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Google Personalizes Search Results - Practical Ecommerce","description":"Search results differ based on a user's history, interactions, location, and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results","og_locale":"en_US","og_type":"article","og_title":"How Google Personalizes Search Results","og_description":"Search results differ based on a user's history, interactions, location, and more.","og_url":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_author":"https:\/\/viralcontentbee.com\/","article_published_time":"2023-08-29T15:06:46+00:00","og_image":[{"width":361,"height":239,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/How-Google-Personalizes-Search-Results.jpg","type":"image\/jpeg"}],"author":"Ann Smarty","twitter_card":"summary_large_image","twitter_creator":"@seosmarty","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Ann Smarty","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results"},"author":{"name":"Ann Smarty","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e"},"headline":"How Google Personalizes Search Results","datePublished":"2023-08-29T15:06:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results"},"wordCount":528,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/How-Google-Personalizes-Search-Results.jpg","articleSection":["Technical SEO"],"inLanguage":"en-US","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results","url":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results","name":"How Google Personalizes Search Results - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/How-Google-Personalizes-Search-Results.jpg","datePublished":"2023-08-29T15:06:46+00:00","description":"Search results differ based on a user's history, interactions, location, and more.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/How-Google-Personalizes-Search-Results.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/08\/How-Google-Personalizes-Search-Results.jpg","width":361,"height":239,"caption":"Illustration of a magnifying glass overlaying search results"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"How Google Personalizes Search Results"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e","name":"Ann Smarty","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","caption":"Ann Smarty"},"description":"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.","sameAs":["https:\/\/www.smarty.marketing\/","https:\/\/viralcontentbee.com\/","https:\/\/www.linkedin.com\/in\/annsmarty\/","https:\/\/x.com\/seosmarty"],"gender":"Female","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization","https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing","https:\/\/en.wikipedia.org\/wiki\/Digital_marketing"],"knowsLanguage":["English","\u0440\u0443\u0441\u0441\u043a\u0438\u0439"],"jobTitle":"CEO and Co-founder","worksFor":"Smarty Marketing","url":"https:\/\/www.practicalecommerce.com\/author\/ann-smarty"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1525952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2425"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1525952"}],"version-history":[{"count":5,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1525952\/revisions"}],"predecessor-version":[{"id":1525983,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1525952\/revisions\/1525983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1525981"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1525952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1525952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1525952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}