{"id":1526149,"date":"2023-09-05T05:00:09","date_gmt":"2023-09-05T09:00:09","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1526149"},"modified":"2023-09-04T16:29:08","modified_gmt":"2023-09-04T20:29:08","slug":"google-analytics-4-transition-update","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/google-analytics-4-transition-update","title":{"rendered":"Google Analytics 4 Transition Update"},"content":{"rendered":"

Universal Analytics has sunset for most users, and most have transitioned to Google Analytics 4. In this post, I’ll address recent GA4 updates, post-transition tips, and options for retaining historical Universal Analytics data.<\/p>\n

Universal Analytics Sunsetting<\/h3>\n

Nearly all Universal Analytics (UA) installs have stopped collecting and reporting new data. Google’s original sunset date was July 1, 2023, but the company opted to phase the shutdown versus a hard stop.<\/p>\n

UA users should see a notification on that platform saying the property has stopped processing data.<\/p>\n

\"UA<\/a>

UA users should see a notification stating, “This property has stopped processing data. To continue measuring website performance, set up a Google Analytics (GA4) property.” Click image to enlarge.<\/em><\/p><\/div>\n

A few could see a notification of a scheduled stop.<\/p>\n

\"Notification<\/a>

Some UA users will see a notification of an upcoming stop: “This property is scheduled to stop processing data very soon. Once this goes into effect, you’ll need a Google Analytics 4 property to measure performance.” Click image to enlarge.<\/em><\/p><\/div>\n

Where UA has stopped processing, all graphs will show 0 with no data going forward. To continue receiving analytics info, create a GA4 property.<\/p>\n

Otherwise:<\/p>\n