{"id":1528799,"date":"2023-10-26T08:48:39","date_gmt":"2023-10-26T12:48:39","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1528799"},"modified":"2023-10-26T08:48:39","modified_gmt":"2023-10-26T12:48:39","slug":"seo-how-to-target-countries","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/seo-how-to-target-countries","title":{"rendered":"SEO: How to Target Countries"},"content":{"rendered":"<p>Targeting international consumers in organic search requires a few extra steps.\u00a0Here are seven tips for higher rankings in the countries of choice.<\/p>\n<h4>1. Set up separate sites or sections for each country<\/h4>\n<p>To ensure a site ranks in organic search results in more than one country, the options are:<\/p>\n<ul>\n<li>Create a separate site for each country using country-specific top-level domains (e.g., .de, .uk, .in). Registering all local TLDNs might not be practical, given the cost, restrictions, and unavailability.<\/li>\n<\/ul>\n<ul>\n<li>Use a subdomain for each country (e.g., de.yoursite.com). Setting up subdomains requires development and search-optimization resources, such as building links to each subdomain.<\/li>\n<\/ul>\n<ul>\n<li>Set up a subdirectory for each country (e.g., yoursite.com\/de). Creating directories for each country is often the best approach because the single domain receives all the authority.<\/li>\n<\/ul>\n\n<table id=\"tablepress-107\" class=\"tablepress tablepress-id-107 tablepress-responsive tablepress-responsive-stack-headers tablepress-responsive-stack-phone\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Goal<\/th><th class=\"column-2\">Yoursite.de<\/th><th class=\"column-3\">De.yoursite.com<\/th><th class=\"column-4\">Yoursite.com\/de<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Targeting<\/td><td class=\"column-2\">Strongest signal, but targets only one country<\/td><td class=\"column-3\">Strong signal, easier to separate sites<\/td><td class=\"column-4\">Strong signal in combination with  hreflang<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Different server locations<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">Yes<\/td><td class=\"column-4\">No<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Maintainence<\/td><td class=\"column-2\">Difficult to maintain<\/td><td class=\"column-3\">Medium<\/td><td class=\"column-4\">Easiest to maintain<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Use case<\/td><td class=\"column-2\">Have a local office and marketing team<\/td><td class=\"column-3\">Can afford to build authority for each subdomain<\/td><td class=\"column-4\">Target many countries but cannot afford separate entities<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-107 from cache -->\n<h4>2. Use <em>hreflang<\/em><\/h4>\n<p>Google introduced <a href=\"https:\/\/www.practicalecommerce.com\/hreflang-explained\"><em>hreflang<\/em><\/a> in December 2011 to replace its geo-targeting settings inside Webmaster Tools (now Search Console). <em>Hreflang<\/em> is an HTML attribute \u2014 &#8220;lang&#8221; is language \u2014 that helps search engines recognize localized versions of web pages.<\/p>\n<h4>3. Translate content to local language<\/h4>\n<p>The language of your content is another key indicator to Google as to the country you&#8217;re targeting. Google auto-detects language easily. Beyond investing in quality (human) translation, there&#8217;s no further action required.<\/p>\n<p>If you are targeting <a href=\"https:\/\/www.practicalecommerce.com\/cross-border-seo-for-same-language-sites\">same-language countries<\/a>, use a region-specific variation for each. A local translator can help.<\/p>\n<h4>4. Include location info on the website<\/h4>\n<p>Including in the website an address in the country you are targeting helps Google recognize the importance of that locale. This presumes your company has a local physical location or your content addresses one.<\/p>\n<h4>5. Attract inbound links from local sites<\/h4>\n<p>Google still relies on inbound links to determine the popularity of a website and where to rank it in results, especially when a query has <a href=\"https:\/\/www.practicalecommerce.com\/3-keyword-tools-for-search-intent\">local intent<\/a>. When targeting another country, launch a local link-building program, perhaps focusing on <a href=\"https:\/\/www.practicalecommerce.com\/3-tools-to-connect-with-journalists\">local journalists<\/a>.<\/p>\n<h4>6. Inform Google Business Profile<\/h4>\n<p>If you have a local office, point your Google Business Profile to the regional site.<\/p>\n<h4>7. Consider Local Hosting<\/h4>\n<p>The location of a web server is a low-level signal to Google, especially for generic top-level domains, such as .com or .net. The larger benefit of hosting near a target market is page speed to those consumers&#8217; browsers.<\/p>\n<p>Some countries, such as Australia, require a license or even a local business presence to host there, making it complicated and expensive. Check local hosting requirements when planning multi-country search optimization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross-border ecommerce is booming. Here&#8217;s how to ensure a site ranks in organic search for a targeted country.<\/p>\n","protected":false},"author":2425,"featured_media":1528845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58323],"tags":[],"class_list":["post-1528799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO: How to Target Countries - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Cross-border ecommerce is booming. 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