{"id":1530320,"date":"2023-11-23T09:36:45","date_gmt":"2023-11-23T14:36:45","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1530320"},"modified":"2023-12-18T08:58:43","modified_gmt":"2023-12-18T13:58:43","slug":"3-new-metrics-for-todays-seo","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo","title":{"rendered":"3 New Metrics for Today&#8217;s SEO"},"content":{"rendered":"<p>Longstanding search-engine optimization metrics are becoming less informative. Many do not translate into traffic, owing to Google&#8217;s new features in search result pages, such as &#8220;People also ask,&#8221; local packs, and image packs. Moreover, AI-generated answers, called &#8220;snapshots,&#8221; will soon appear in Google&#8217;s <a href=\"https:\/\/www.practicalecommerce.com\/seo-for-sge\">Search Generative Experience<\/a>.<\/p>\n<p>Even <a href=\"https:\/\/www.practicalecommerce.com\/stop-using-domain-authority-for-seo-backlinks\">domain authority<\/a> is outdated. It attempts to assess site strength solely from backlinks despite Google de-emphasizing their importance.<\/p>\n<p>So how do we evaluate modern SEO performance? Here are three of my new go-to metrics.<\/p>\n<h3>Brand Authority from Moz<\/h3>\n<p>Moz&#8217;s new <a href=\"https:\/\/moz.com\/brand-authority\">Brand Authority<\/a> reflects a brand&#8217;s search engine strength on a scale of 1 to 100. The metric is mainly based on the variety and volume of <a href=\"https:\/\/www.practicalecommerce.com\/seo-for-brand-name-queries\">branded search queries<\/a>, including the business and product names.<\/p>\n<div id=\"attachment_1530338\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/1-Moz-Brand-Authority.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1530338\" class=\"wp-image-1530338 size-large\" title=\"Screenshot of a table showing Brand Authority of Moz, Semrush, Hubspot's blog, and Search Engine Land.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/1-Moz-Brand-Authority-570x166.jpg\" alt=\"Screenshot of a table showing Brand Authority of Moz, Semrush, Hubspot's blog, and Search Engine Land.\" width=\"570\" height=\"166\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/1-Moz-Brand-Authority-570x166.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/1-Moz-Brand-Authority-300x87.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/1-Moz-Brand-Authority-768x223.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/1-Moz-Brand-Authority-150x44.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/1-Moz-Brand-Authority-500x145.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/1-Moz-Brand-Authority.jpg 1200w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1530338\" class=\"wp-caption-text\">Moz&#8217;s new Brand Authority reflects a brand&#8217;s search engine strength on a scale of 1 to 100. <em>Click image to enlarge.<\/em><\/p><\/div>\n<p>Brand Authority helps evaluate and compare a brand&#8217;s strength to competitors&#8217;. It&#8217;s handy for diagnosing ranking losses and gauging viral marketing and public relations campaigns.<\/p>\n<p>There is no &#8220;good&#8221; Brand Authority \u2014 some niches have limited opportunities for exposure. Use the metric to compare sites and tactics. For example, a competitor gaining in rankings could have an elevated Brand Authority score that merits study.<\/p>\n<h3>Authority Score from Semrush<\/h3>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/semrush-authority-score-explained\/\">Authority Score<\/a> by Semrush measures the reputation and <a href=\"https:\/\/www.practicalecommerce.com\/serp-signs-of-a-trusted-brand\">trustworthiness<\/a> of a website based on several factors:<\/p>\n<ul>\n<li>The number and quality of external backlinks. Links from high Authority Score sites increase the grade.<\/li>\n<li>How the site ranks for relevant, highly competitive keywords.<\/li>\n<li>Red flags, such as referring domains from the same IP network and a too-high percentage of dofollow links.<\/li>\n<\/ul>\n<p>Semrush&#8217;s algorithm combines those assessments and more to assign an Authority Score from 1 to 100.<\/p>\n<p>It&#8217;s a relative metric for comparing domains in similar niches, not an absolute mark. Thus, like Moz&#8217;s Brand Authority, there&#8217;s no good or bad Authority Score. Use it for higher-listing sites to evaluate the ranking difficulty of specific keywords.<\/p>\n<div id=\"attachment_1530339\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/2-Semrush-Authority-Score.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1530339\" class=\"wp-image-1530339 size-large\" title=\"Screenshot of an Authority Score screen from Semrush\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/2-Semrush-Authority-Score-570x354.jpg\" alt=\"Screenshot of an Authority Score screen from Semrush\" width=\"570\" height=\"354\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/2-Semrush-Authority-Score-570x354.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/2-Semrush-Authority-Score-300x186.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/2-Semrush-Authority-Score-768x477.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/2-Semrush-Authority-Score-150x93.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/2-Semrush-Authority-Score-500x310.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/2-Semrush-Authority-Score.jpg 1200w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1530339\" class=\"wp-caption-text\">Semrush&#8217;s Authority Score combines multiple factors. It&#8217;s a relative metric for comparing domains in similar niches. <em>Click image to enlarge.<\/em><\/p><\/div>\n<h3>Visual Rank from DemandSphere<\/h3>\n<p>Gone are the days when Google served 10 blue links per page that matched a search query. We could actually estimate organic click-throughs based on a position!<\/p>\n<p>No more. Search results now include visual and interactive elements that engage users, distract them from clicking, and encourage them to scroll deeper. Hence we cannot evaluate SEO performance from rankings alone.<\/p>\n\n<p><a href=\"https:\/\/www.demandsphere.com\/rank-tracking\/visual-rank-tracking\/\">Visual Rank<\/a> from DemandSphere reflects &#8220;share of voice,&#8221; the pixel percentage of a search-result page occupied by a site or brand.<\/p>\n<p>The tool analyzes a given query&#8217;s top 20 SERP features\u00a0 \u2014 organic listings, ads, knowledge panels, images, videos, and more. It then assigns values to the features based on their prominence and visibility to searchers. For instance, top organic listings likely have higher values than sidebar ads, but lower listings could have less.<\/p>\n<p>Google itself could have a high Visual Rank given the SERP sections with no external organic links, such as answers and ads.<\/p>\n<div id=\"attachment_1530340\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-DemandSphere_Share-of-Voice.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1530340\" class=\"wp-image-1530340 size-large\" title=\"Screenshot of a pie chart from DemandSphere showing share of voice for a given query.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-DemandSphere_Share-of-Voice-570x419.jpg\" alt=\"Screenshot of a pie chart from DemandSphere showing share of voice for a given query.\" width=\"570\" height=\"419\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-DemandSphere_Share-of-Voice-570x419.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-DemandSphere_Share-of-Voice-300x221.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-DemandSphere_Share-of-Voice-768x565.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-DemandSphere_Share-of-Voice-150x110.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-DemandSphere_Share-of-Voice-500x368.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-DemandSphere_Share-of-Voice.jpg 786w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1530340\" class=\"wp-caption-text\">Visual Rank from DemandSphere reflects &#8220;share of voice&#8221; (SoV), the pixel percentage of a search-result page occupied by a site or brand. <em>Click image to enlarge.<\/em><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.<\/p>\n","protected":false},"author":2425,"featured_media":1530350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58323],"tags":[],"class_list":["post-1530320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 New Metrics for Today&#039;s SEO - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 New Metrics for Today&#039;s SEO\" \/>\n<meta property=\"og:description\" content=\"Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/viralcontentbee.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-23T14:36:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-18T13:58:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-New-Metrics-for-Todays-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Smarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seosmarty\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Smarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo\"},\"author\":{\"name\":\"Ann Smarty\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\"},\"headline\":\"3 New Metrics for Today&#8217;s SEO\",\"datePublished\":\"2023-11-23T14:36:45+00:00\",\"dateModified\":\"2023-12-18T13:58:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo\"},\"wordCount\":547,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-New-Metrics-for-Todays-SEO.jpg\",\"articleSection\":[\"Technical SEO\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo\",\"url\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo\",\"name\":\"3 New Metrics for Today's SEO - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-New-Metrics-for-Todays-SEO.jpg\",\"datePublished\":\"2023-11-23T14:36:45+00:00\",\"dateModified\":\"2023-12-18T13:58:43+00:00\",\"description\":\"Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-New-Metrics-for-Todays-SEO.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-New-Metrics-for-Todays-SEO.jpg\",\"width\":360,\"height\":240,\"caption\":\"Illustration of a column chart\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 New Metrics for Today&#8217;s SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\",\"name\":\"Ann Smarty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"caption\":\"Ann Smarty\"},\"description\":\"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.\",\"sameAs\":[\"https:\/\/www.smarty.marketing\/\",\"https:\/\/viralcontentbee.com\/\",\"https:\/\/www.linkedin.com\/in\/annsmarty\/\",\"https:\/\/x.com\/seosmarty\"],\"gender\":\"Female\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\",\"https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing\",\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\"],\"knowsLanguage\":[\"English\",\"\u0440\u0443\u0441\u0441\u043a\u0438\u0439\"],\"jobTitle\":\"CEO and Co-founder\",\"worksFor\":\"Smarty Marketing\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/ann-smarty\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 New Metrics for Today's SEO - Practical Ecommerce","description":"Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo","og_locale":"en_US","og_type":"article","og_title":"3 New Metrics for Today's SEO","og_description":"Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.","og_url":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_author":"https:\/\/viralcontentbee.com\/","article_published_time":"2023-11-23T14:36:45+00:00","article_modified_time":"2023-12-18T13:58:43+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-New-Metrics-for-Todays-SEO.jpg","type":"image\/jpeg"}],"author":"Ann Smarty","twitter_card":"summary_large_image","twitter_creator":"@seosmarty","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Ann Smarty","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo"},"author":{"name":"Ann Smarty","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e"},"headline":"3 New Metrics for Today&#8217;s SEO","datePublished":"2023-11-23T14:36:45+00:00","dateModified":"2023-12-18T13:58:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo"},"wordCount":547,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-New-Metrics-for-Todays-SEO.jpg","articleSection":["Technical SEO"],"inLanguage":"en-US","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo","url":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo","name":"3 New Metrics for Today's SEO - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-New-Metrics-for-Todays-SEO.jpg","datePublished":"2023-11-23T14:36:45+00:00","dateModified":"2023-12-18T13:58:43+00:00","description":"Modern search result pages are much more than 10 blue links. SEO performance metrics have changed, too.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-New-Metrics-for-Todays-SEO.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/11\/3-New-Metrics-for-Todays-SEO.jpg","width":360,"height":240,"caption":"Illustration of a column chart"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"3 New Metrics for Today&#8217;s SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e","name":"Ann Smarty","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","caption":"Ann Smarty"},"description":"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.","sameAs":["https:\/\/www.smarty.marketing\/","https:\/\/viralcontentbee.com\/","https:\/\/www.linkedin.com\/in\/annsmarty\/","https:\/\/x.com\/seosmarty"],"gender":"Female","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization","https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing","https:\/\/en.wikipedia.org\/wiki\/Digital_marketing"],"knowsLanguage":["English","\u0440\u0443\u0441\u0441\u043a\u0438\u0439"],"jobTitle":"CEO and Co-founder","worksFor":"Smarty Marketing","url":"https:\/\/www.practicalecommerce.com\/author\/ann-smarty"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1530320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2425"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1530320"}],"version-history":[{"count":4,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1530320\/revisions"}],"predecessor-version":[{"id":1531361,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1530320\/revisions\/1531361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1530350"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1530320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1530320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1530320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}