{"id":1530910,"date":"2023-12-07T14:25:02","date_gmt":"2023-12-07T19:25:02","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1530910"},"modified":"2023-12-18T08:52:18","modified_gmt":"2023-12-18T13:52:18","slug":"seo-signals-from-serps","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/seo-signals-from-serps","title":{"rendered":"SEO Signals from SERPs"},"content":{"rendered":"<p>Google&#8217;s search result pages provide many signals for improving organic rankings. That&#8217;s why it&#8217;s essential to actually search for each target keyword before optimizing a page or group of pages.<\/p>\n<p>Keep an eye on the following sections.<\/p>\n<h3>Related Searches<\/h3>\n<p>The &#8220;Related searches&#8221; section usually resides after the first 10 or 20 results and contains phrases that produce a new set of results when clicked. The phrases are typically extended versions of the typed query but may include extraneous words.<\/p>\n<p>For example, the results for &#8220;how to learn knitting&#8221; include related searches for more specific queries such as &#8220;How to knit for beginners step by step slowly&#8221; (presumably a section from a single page) and &#8220;how to knit with one needle&#8221; (likely a supporting page linking to a tutorial).<\/p>\n<div id=\"attachment_1530928\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/1-how-to-learn-knitting.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1530928\" class=\"wp-image-1530928 size-large\" title=\"Screenshot of for partial search results of &quot;how to learn knitting&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/1-how-to-learn-knitting-570x210.jpg\" alt=\"Screenshot of for partial search results of &quot;how to learn knitting&quot;\" width=\"570\" height=\"210\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/1-how-to-learn-knitting-570x210.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/1-how-to-learn-knitting-300x111.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/1-how-to-learn-knitting-768x283.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/1-how-to-learn-knitting-150x55.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/1-how-to-learn-knitting-500x184.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/1-how-to-learn-knitting.jpg 1200w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1530928\" class=\"wp-caption-text\">The results for &#8220;how to learn knitting&#8221; include related searches for more specific queries.<\/p><\/div>\n<p>Another form of related queries is a list of topics that produce results when clicked without triggering a new search.<\/p>\n<p>The same &#8220;how to learn knitting&#8221; query produces a &#8220;Related searches&#8221; section with topics such as &#8220;how to knit for beginners step-by-step with pictures&#8221; (links to video tutorials) and &#8220;Types of knitting&#8221; (different techniques).<\/p>\n<div id=\"attachment_1530929\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/2-related-searches-knitting.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1530929\" class=\"wp-image-1530929 size-large\" title=\"Screenshot of &quot;Related searches&quot; section\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/2-related-searches-knitting-570x520.jpg\" alt=\"Screenshot of &quot;Related searches&quot; section\" width=\"570\" height=\"520\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/2-related-searches-knitting-570x520.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/2-related-searches-knitting-300x274.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/2-related-searches-knitting-768x701.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/2-related-searches-knitting-150x137.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/2-related-searches-knitting-500x456.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/2-related-searches-knitting.jpg 1412w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1530929\" class=\"wp-caption-text\">A search for &#8220;how to learn knitting&#8221; query produces a &#8220;Related searches&#8221; section. <em>Click image to enlarge.<\/em><\/p><\/div>\n<h3>Keyword Clusters<\/h3>\n<p>For popular queries, especially those at the start of a buying journey, Google often suggests narrowing the search based on the need. Searching &#8220;best laptops for teachers&#8221; produces the following topic clusters:<\/p>\n<ul>\n<li>&#8220;Under $800,&#8221;<\/li>\n<li>&#8220;Touchscreen,&#8221;<\/li>\n<li>&#8220;Under 11.6 inches,&#8221;<\/li>\n<li>&#8220;11.6 &#8211; 12.4 inches,&#8221;<\/li>\n<li>&#8220;12.4 &#8211; 14 inches.&#8221;<\/li>\n<\/ul>\n<div id=\"attachment_1530930\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/3-best-laptops-teachers-e1701963731553.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1530930\" class=\"wp-image-1530930 size-large\" title=\"Screenshot of SERP for &quot;best laptops for teachers.&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/3-best-laptops-teachers-e1701963731553-570x163.jpg\" alt=\"Screenshot of SERP for &quot;best laptops for teachers.&quot;\" width=\"570\" height=\"163\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/3-best-laptops-teachers-e1701963731553-570x163.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/3-best-laptops-teachers-e1701963731553-300x86.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/3-best-laptops-teachers-e1701963731553-768x219.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/3-best-laptops-teachers-e1701963731553-150x43.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/3-best-laptops-teachers-e1701963731553-500x143.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/3-best-laptops-teachers-e1701963731553.jpg 1341w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1530930\" class=\"wp-caption-text\">Searching &#8220;best laptops for teachers&#8221; will produce the topic clusters, such as &#8220;Under $800&#8221; and &#8220;Touchscreen.&#8221; <em>Click image to enlarge. <\/em><\/p><\/div>\n<p>Google likely includes the clusters based on searchers&#8217; query and click history. The clusters help merchants plan their site architecture to assist shoppers with computer needs without returning to Google.<\/p>\n<p>For some queries, Google often shows a newer &#8220;Buying guide&#8221; section, providing even more insight into the kind of content to optimize. Google&#8217;s buying guide for &#8220;how to buy a laptop&#8221; includes these sections, among others:<\/p>\n<ul>\n<li>&#8220;Dimensions: What are the different sizes of laptops?&#8221;<\/li>\n<li>&#8220;Battery life: What is the average battery life of a laptop per charge?&#8221;<\/li>\n<li>&#8220;Storage: What is the best storage capacity for a laptop?&#8221;<\/li>\n<li>&#8220;Graphics: Which laptop has highest graphics?&#8221;<\/li>\n<\/ul>\n<div id=\"attachment_1530931\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/4-buying-guide-laptops-e1701963797818.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1530931\" class=\"wp-image-1530931 size-large\" title=\"Screenshot of SERP &quot;Buying guide: Laptops.&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/4-buying-guide-laptops-e1701975369159-570x283.jpg\" alt=\"Screenshot of SERP &quot;Buying guide: Laptops.&quot;\" width=\"570\" height=\"283\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/4-buying-guide-laptops-e1701975369159-570x283.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/4-buying-guide-laptops-e1701975369159-300x149.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/4-buying-guide-laptops-e1701975369159-768x381.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/4-buying-guide-laptops-e1701975369159-150x74.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/4-buying-guide-laptops-e1701975369159-500x248.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/4-buying-guide-laptops-e1701975369159.jpg 1150w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1530931\" class=\"wp-caption-text\">Google often shows a newer &#8220;Buying guide&#8221; section, such as for the query &#8220;how to buy a laptop.&#8221; <em>Click image to enlarge.<\/em><\/p><\/div>\n<h3>Related Questions<\/h3>\n<p>&#8220;<a href=\"https:\/\/www.practicalecommerce.com\/seo-for-googles-people-also-ask\">People also ask<\/a>&#8221; boxes reveal questions of consumers when making buying decisions. Searching &#8220;best laptops for teachers&#8221; triggers these questions:<\/p>\n<ul>\n<li>&#8220;What laptop do teachers recommend?&#8221;<\/li>\n<li>&#8220;Why is a MacBook good for teachers?&#8221;<\/li>\n<li>&#8220;Which laptop is best for education purposes?&#8221;<\/li>\n<li>&#8220;Do teachers get discounts on laptops?&#8221;<\/li>\n<\/ul>\n<div id=\"attachment_1530932\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/5-people-also-ask-e1701963853572.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1530932\" class=\"wp-image-1530932 size-large\" title=\"Screenshot of &quot;People also ask&quot; for &quot;best laptops for teachers.&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/5-people-also-ask-e1701963853572-570x448.jpg\" alt=\"Screenshot of &quot;People also ask&quot; for &quot;best laptops for teachers.&quot;\" width=\"570\" height=\"448\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/5-people-also-ask-e1701963853572-570x448.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/5-people-also-ask-e1701963853572-300x236.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/5-people-also-ask-e1701963853572-768x603.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/5-people-also-ask-e1701963853572-150x118.jpg 150w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/5-people-also-ask-e1701963853572-500x393.jpg 500w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/5-people-also-ask-e1701963853572.jpg 788w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1530932\" class=\"wp-caption-text\">&#8220;People also ask&#8221; boxes reveal questions of consumers when making buying decisions. <em>Click image to enlarge.<\/em><\/p><\/div>\n<p>Clicking any question will uncover even more info. For example, clicking &#8220;Do teachers get discounts on laptops?&#8221; provides a quick answer and follow-up queries, such as:<\/p>\n<ul>\n<li>&#8220;Is Amazon Prime free for teachers?&#8221;<\/li>\n<li>&#8220;Does Best Buy give teacher discount for Mac?&#8221;<\/li>\n<\/ul>\n<p>Engaging with &#8220;People also ask&#8221; boxes provides obvious and not-so-obvious questions to answer when optimizing a page.<\/p>\n\n<h3>Search Intent Signals<\/h3>\n<p>Google&#8217;s <a href=\"https:\/\/www.practicalecommerce.com\/5-tools-to-extract-data-from-googles-serps\">SERP sections<\/a> signal its interpretation of the <a href=\"https:\/\/www.practicalecommerce.com\/4-Types-of-Keyword-Intent-That-Impact-Search-Marketing\">searcher&#8217;s intent<\/a>: commercial, informational, navigational, or investigational.<\/p>\n<ul>\n<li>&#8220;Shopping&#8221; sections signal strong commercial intent, especially if repeated while scrolling down the page.<\/li>\n<\/ul>\n<ul>\n<li>Image and video packs usually signal informational intent.<\/li>\n<\/ul>\n<ul>\n<li>Knowledge panels, sitelinks, and same-domain results signal navigational intent and that Google <a href=\"https:\/\/www.practicalecommerce.com\/serp-signs-of-a-trusted-brand\">recognizes the brand<\/a>.<\/li>\n<\/ul>\n<ul>\n<li>Keyword clusters and &#8220;Buying guide&#8221; sections tend to convey investigational intent of users researching options before buying.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The search result page for any query provides signals for optimizing for that term.   <\/p>\n","protected":false},"author":2425,"featured_media":1530948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58323],"tags":[],"class_list":["post-1530910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - 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