{"id":1533309,"date":"2024-02-12T09:05:25","date_gmt":"2024-02-12T14:05:25","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1533309"},"modified":"2024-02-12T09:05:25","modified_gmt":"2024-02-12T14:05:25","slug":"seo-tools-for-youtube-videos","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/seo-tools-for-youtube-videos","title":{"rendered":"SEO Tools for YouTube Videos"},"content":{"rendered":"<p>Creating quality videos takes time and effort. Ensuring they are discoverable in organic search is often a missing step. Here are three tools to help.<\/p>\n<h3>Ahrefs<\/h3>\n<p>A <a href=\"https:\/\/ahrefs.com\/youtube-keyword-tool\">free tool<\/a> in Ahrefs identifies keywords to insert in YouTube video titles, increasing the chances of ranking in YouTube&#8217;s and Google&#8217;s organic search results.<\/p>\n<p>Ahrefs <a href=\"https:\/\/www.practicalecommerce.com\/6-keyword-tools-for-video-seo\">pulls keywords<\/a> from YouTube&#8217;s autocomplete results. It also shows the organic search volume on YouTube for each keyword, providing the potential clicks if your video ranks for that term.<\/p>\n<div id=\"attachment_1533325\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/1-Ahrefs-YouTube-keywords-e1707744009151.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1533325\" class=\"wp-image-1533325 size-large\" title=\"Screenshot from Ahrefs show the YouTube keyword ideas for &quot;content marketing&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/1-Ahrefs-YouTube-keywords-e1707744009151-570x290.jpg\" alt=\"Screenshot from Ahrefs show the YouTube keyword ideas for &quot;content marketing&quot;\" width=\"570\" height=\"290\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/1-Ahrefs-YouTube-keywords-e1707744009151-570x290.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/1-Ahrefs-YouTube-keywords-e1707744009151-300x153.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/1-Ahrefs-YouTube-keywords-e1707744009151-768x390.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/1-Ahrefs-YouTube-keywords-e1707744009151.jpg 1200w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1533325\" class=\"wp-caption-text\">Ahrefs identifies keywords to insert in YouTube video titles. This example is for the keyword &#8220;content marketing.&#8221; <em>Click image to enlarge. <\/em><\/p><\/div>\n<p>Click the &#8220;Questions&#8221; tab to find queries on YouTube associated with the keyword.<\/p>\n<div id=\"attachment_1533326\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/2-Ahrefs-YouTube-questions-e1707744044508.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1533326\" class=\"wp-image-1533326 size-large\" title=\"Screenshot of Ahrefs &quot;Questions&quot; page for the keyword &quot;content marketing&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/2-Ahrefs-YouTube-questions-e1707744044508-570x255.jpg\" alt=\"Screenshot of Ahrefs &quot;Questions&quot; page for the keyword &quot;content marketing&quot;\" width=\"570\" height=\"255\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/2-Ahrefs-YouTube-questions-e1707744044508-570x255.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/2-Ahrefs-YouTube-questions-e1707744044508-300x134.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/2-Ahrefs-YouTube-questions-e1707744044508-768x343.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/2-Ahrefs-YouTube-questions-e1707744044508.jpg 1200w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1533326\" class=\"wp-caption-text\">Clicking &#8220;Questions&#8221; shows YouTube search queries containing the keyword. <em>Click image to enlarge.<\/em><\/p><\/div>\n<h3>Gemini<\/h3>\n<p>Video descriptions can make or break rankings and engagement. <a href=\"https:\/\/gemini.google.com\/\">Google&#8217;s Gemini<\/a> (formerly Bard) streamlines video description composition. To test, I used this video for content marketing <a href=\"https:\/\/www.practicalecommerce.com\/reddit-is-a-marketing-goldmine\">on Reddit<\/a>.<\/p>\n<div style=\"max-width: 570px; \"><div class=\"embed-responsive embed-responsive-16by9\"  style=\"max-width: 570px; padding-bottom:56.25%;\" ><div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/youtu.be\/of_wK7RfXgo?si=5RnSl9LJI4n_m6sn\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"How to promote linkable assets on Reddit: Marketing without Shortcuts\" title=\"Play video &quot;How to promote linkable assets on Reddit: Marketing without Shortcuts&quot;\">https:\/\/youtu.be\/of_wK7RfXgo?si=5RnSl9LJI4n_m6sn<\/a><noscript>Video can't be loaded because JavaScript is disabled: <a href=\"https:\/\/youtu.be\/of_wK7RfXgo?si=5RnSl9LJI4n_m6sn\" title=\"How to promote linkable assets on Reddit: Marketing without Shortcuts\">How to promote linkable assets on Reddit: Marketing without Shortcuts (https:\/\/youtu.be\/of_wK7RfXgo?si=5RnSl9LJI4n_m6sn)<\/a><\/noscript><\/div><\/div><\/div>\n<p>I then entered the following prompt into Gemini:<\/p>\n<p style=\"padding-left: 30px;\"><em>Generate key takeaways from this video [URL].<\/em><\/p>\n<p>Unlike Gemini, ChatGPT won&#8217;t work for this task because it cannot access YouTube videos. Here is Gemini&#8217;s response:<\/p>\n<p style=\"padding-left: 30px;\"><em>Here are the key takeaways from the video:<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>Reddit is a great platform to find content ideas and promote your content because it has a lot of stories, data, and studies shared there. However, it&#8217;s important to follow the rules of each subreddit and become part of the community before trying to promote anything.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>You should not just drop your link and leave it. Instead, find a cool comment to go with the link, a question, or something to provoke a discussion. It&#8217;s also important to mix in sharing other people&#8217;s links and content that you found interesting.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>Reddit has a voting system, so it&#8217;s important to make sure your content is high quality and helpful for people. This will help you get more upvotes and visibility.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>By being active on Reddit, you can learn what approaches work best for your target audience and what kind of content gets shared the most.<\/em><\/p>\n<h3>Michael Cottam&#8217;s Embed Code<\/h3>\n<p>YouTube&#8217;s embed code slows down a page and doesn&#8217;t include <a href=\"https:\/\/www.practicalecommerce.com\/3-tools-to-build-validate-schema-markup\">Schema.org markup<\/a>, which would help Google generate a <a href=\"https:\/\/www.practicalecommerce.com\/seo-drive-clicks-with-video-rich-snippets\">video rich-snippet<\/a>.<\/p>\n<p>A <a href=\"https:\/\/www.michaelcottam.com\/generate-fast-youtube-embed\/\">free tool<\/a> from Michael Cottam, a search engine optimization consultant, fixes both problems. Instead of using the embed code, the tool creates a still image containing a &#8220;Play&#8221; button. When &#8220;Play&#8221; is clicked, the tool swaps the image for an iframe that embeds the YouTube video and plays it.<\/p>\n<p>To use, upload the video to YouTube and enter into the tool its:<\/p>\n<ul>\n<li>URL,<\/li>\n<li>Title and description,<\/li>\n<li>Duration,<\/li>\n<li>Upload date.<\/li>\n<\/ul>\n<div id=\"attachment_1533327\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/3-Michael-Cottam-embed-tool.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1533327\" class=\"wp-image-1533327 size-large\" title=\"Screenshot of Michael Cottam's tool\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/3-Michael-Cottam-embed-tool-570x284.jpg\" alt=\"Screenshot of Michael Cottam's tool\" width=\"570\" height=\"284\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/3-Michael-Cottam-embed-tool-570x284.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/3-Michael-Cottam-embed-tool-300x150.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/3-Michael-Cottam-embed-tool-768x383.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/3-Michael-Cottam-embed-tool.jpg 1200w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1533327\" class=\"wp-caption-text\">Consultant Michael Cottam&#8217;s tool optimizes page speed and rich-snippet visibility for embedded YouTube videos. <em>Click image to enlarge.<\/em><\/p><\/div>\n<p>The embed code doesn&#8217;t load until the image is clicked, preventing slow <a href=\"https:\/\/www.practicalecommerce.com\/free-tools-to-test-your-website\">page speeds<\/a>. The tool also includes structured data markup for the Google rich snippet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elevating a video&#8217;s organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data.<\/p>\n","protected":false},"author":2425,"featured_media":1533336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58321],"tags":[],"class_list":["post-1533309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Tools for YouTube Videos - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Elevating a video&#039;s organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/seo-tools-for-youtube-videos\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Tools for YouTube Videos\" \/>\n<meta property=\"og:description\" content=\"Elevating a video&#039;s organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/seo-tools-for-youtube-videos\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/viralcontentbee.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T14:05:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/SEO-Tools-for-YouTube-Videos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Smarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seosmarty\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Smarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-tools-for-youtube-videos#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-tools-for-youtube-videos\"},\"author\":{\"name\":\"Ann Smarty\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\"},\"headline\":\"SEO Tools for YouTube Videos\",\"datePublished\":\"2024-02-12T14:05:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-tools-for-youtube-videos\"},\"wordCount\":523,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-tools-for-youtube-videos#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/02\/SEO-Tools-for-YouTube-Videos.jpg\",\"articleSection\":[\"SEO Tools\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/seo-tools-for-youtube-videos\",\"url\":\"https:\/\/www.practicalecommerce.com\/seo-tools-for-youtube-videos\",\"name\":\"SEO Tools for YouTube Videos - 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