{"id":1535092,"date":"2024-04-03T08:12:20","date_gmt":"2024-04-03T12:12:20","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1535092"},"modified":"2024-04-10T08:56:57","modified_gmt":"2024-04-10T12:56:57","slug":"charts-tiktok-in-the-u-s","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/charts-tiktok-in-the-u-s","title":{"rendered":"Charts: TikTok in the U.S."},"content":{"rendered":"<p>According to a new Pew Research Center <a href=\"https:\/\/www.pewresearch.org\/internet\/2024\/02\/22\/how-u-s-adults-use-tiktok\/\">study<\/a>, approximately half of U.S. adult TikTok users have not posted a video and nearly two-thirds have not supplied bio details.<\/p>\n<p>The Pew Research Center is a Washington, D.C.-based think tank focusing on U.S. and global social issues, public opinion, and demographic trends. The purpose of Pew&#8217;s TikTok review was to gain insight into users&#8217; views of and behaviors <a href=\"https:\/\/www.practicalecommerce.com\/8-tiktok-content-ideas-for-merchants\">on the site<\/a> and how their opinions might vary based on posting activity.<\/p>\n<div id=\"everviz-jJ78m7iTD\" class=\"everviz-jJ78m7iTD\"><script src=\"https:\/\/app.everviz.com\/inject\/jJ78m7iTD\/?v=3\" defer=\"defer\"><\/script><\/div>\n<p>&#8211;<\/p>\n<p>Per the Pew Research study, while 70% of adult users have altered their account nickname from the one provided by the platform, an equal percentage have not added any content to the bio.<\/p>\n<div id=\"everviz-N5LKR8IV_\" class=\"everviz-N5LKR8IV_\"><script src=\"https:\/\/app.everviz.com\/inject\/N5LKR8IV_\/?v=7\" defer=\"defer\"><\/script><\/div>\n<p>&#8211;<\/p>\n<p>Approximately 85% of <a href=\"https:\/\/www.practicalecommerce.com\/new-tiktok-shop-spurs-bk-beauty\">adult TikTok users<\/a> find the content on their &#8220;For You&#8221; page to be at least somewhat interesting, with 40% describing it as either extremely or very interesting. Only around 14% consider their &#8220;For You&#8221; content uninteresting.<\/p>\n<div id=\"everviz-4Ql-zN3zw\" class=\"everviz-4Ql-zN3zw\"><script src=\"https:\/\/app.everviz.com\/inject\/4Ql-zN3zw\/?v=8\" defer=\"defer\"><\/script><\/div>\n<p>&#8211;<\/p>\n<p>A Pew Research <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2023\/12\/11\/a-declining-share-of-adults-and-few-teens-support-a-us-tiktok-ban\/\">study from December 2023<\/a> found only 38% of U.S. adults and 18% of teenagers supported a government ban on TikTok.<\/p>\n<div id=\"everviz-Zna_V8MSt\" class=\"everviz-Zna_V8MSt\"><script src=\"https:\/\/app.everviz.com\/inject\/Zna_V8MSt\/?v=7\" defer=\"defer\"><\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio.<\/p>\n","protected":false},"author":2426,"featured_media":1535110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58300],"tags":[58315],"class_list":["post-1535092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-charts",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Charts: TikTok in the U.S. - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/charts-tiktok-in-the-u-s\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charts: TikTok in the U.S.\" \/>\n<meta property=\"og:description\" content=\"Roughly half of U.S. adult TikTok users have never posted a video. 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