{"id":1535139,"date":"2024-04-04T11:10:14","date_gmt":"2024-04-04T15:10:14","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1535139"},"modified":"2024-04-04T15:29:34","modified_gmt":"2024-04-04T19:29:34","slug":"how-to-discover-shoppers-questions","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/how-to-discover-shoppers-questions","title":{"rendered":"How to Discover Shoppers&#8217; Questions"},"content":{"rendered":"<p>Google launched the &#8220;People also ask&#8221; section in search results in 2015. Since then, search engine optimizers have strategized how to appear there. But the benefits of researching keyword-focused questions extend beyond &#8220;<a href=\"https:\/\/www.practicalecommerce.com\/seo-for-googles-people-also-ask\">People also ask<\/a>&#8221; to include:<\/p>\n<ul>\n<li>Conversational search, where people speak queries into mobile devices.<\/li>\n<li>Generative AI searches, <a href=\"https:\/\/www.practicalecommerce.com\/does-chatgpt-know-your-company\">such as ChatGPT<\/a>, wherein users tend to type complete questions.<\/li>\n<li>An understanding of consumer demand and pain points.<\/li>\n<\/ul>\n<p>Here are five tools to research questions around your targeted keywords.<\/p>\n<h3>Moz<\/h3>\n<div id=\"attachment_1535151\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1535151\" class=\"wp-image-1535151 size-large\" title=\"Web page for Moz's Keyword Explorer\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Moz-Keyword-Explorer-570x314.jpg\" alt=\"Web page for Moz's Keyword Explorer\" width=\"570\" height=\"314\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Moz-Keyword-Explorer-570x314.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Moz-Keyword-Explorer-300x165.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Moz-Keyword-Explorer.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1535151\" class=\"wp-caption-text\">Moz Keyword Explorer<\/p><\/div>\n<p>Moz&#8217;s &#8220;<a href=\"https:\/\/moz.com\/explorer\">Keyword Explorer<\/a>&#8221; includes a new question research feature. Type your keywords and click the &#8220;Questions&#8221; tab. The most useful component is the ability to group related keywords \u2014 which Moz labels &#8220;lexical similarity&#8221; \u2014 by &#8220;low,&#8221; &#8220;medium,&#8221; or &#8220;high.&#8221;<\/p>\n<p>&#8220;Low&#8221; similarity produces larger groups with questions loosely relevant to one another. I chose the &#8220;medium&#8221; option for the &#8220;cat food&#8221; keyword. The resulting questions are easily addressed in a single web page, making the option very helpful.<\/p>\n<p>Pricing for Moz Pro starts at $99 a month with a free 30-day trial.<\/p>\n<h3>Semrush<\/h3>\n<div id=\"attachment_1535152\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1535152\" class=\"wp-image-1535152 size-large\" title=\"Web page for Semrush Keyword Magic Tool\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Semrush-Keyword-Magic-570x246.jpg\" alt=\"Web page for Semrush Keyword Magic Tool\" width=\"570\" height=\"246\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Semrush-Keyword-Magic-570x246.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Semrush-Keyword-Magic-300x129.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Semrush-Keyword-Magic.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1535152\" class=\"wp-caption-text\">Semrush Keyword Magic Tool<\/p><\/div>\n<p>Semrush offers a &#8220;Questions&#8221; option inside its &#8220;<a href=\"https:\/\/www.semrush.com\/features\/keyword-research-toolkit\/\">Keyword Magic<\/a>&#8221; tool. Type your base term, and switch to the &#8220;Questions&#8221; tab. The questions are sorted by search volume by default. The left panel lists the keyword modifiers commonly found in those questions.<\/p>\n<p>Semrush starts at $125 per month, with a free 7-day trial.<\/p>\n<h3>AlsoAsked<\/h3>\n<div id=\"attachment_1535153\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1535153\" class=\"wp-image-1535153 size-large\" title=\"Web page for AlsoAsked\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/AlsoAsked-570x205.jpg\" alt=\"Web page for AlsoAsked\" width=\"570\" height=\"205\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/AlsoAsked-570x205.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/AlsoAsked-300x108.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/AlsoAsked.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1535153\" class=\"wp-caption-text\">AlsoAsked<\/p><\/div>\n<p><a href=\"https:\/\/alsoasked.com\/\">AlsoAsked<\/a> pulls questions from &#8220;People also ask&#8221; sections. It also shows more questions, which Google generates from searches on the original &#8220;People also ask&#8221; content.<\/p>\n<p>AlsoAsked&#8217;s initial search is free. Upgrade to the $12 per month plan to see the follow-up questions.<\/p>\n<h3>BuzzSumo<\/h3>\n<div id=\"attachment_1535154\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1535154\" class=\"wp-image-1535154 size-large\" title=\"Home page for BuzzSumo\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Buzzsumo-570x258.jpg\" alt=\"Home page for BuzzSumo\" width=\"570\" height=\"258\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Buzzsumo-570x258.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Buzzsumo-300x136.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Buzzsumo.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1535154\" class=\"wp-caption-text\">BuzzSumo<\/p><\/div>\n<p>BuzzSumo&#8217;s &#8220;<a href=\"https:\/\/buzzsumo.com\/content-discovery\/\">Content Discovery<\/a>&#8221; tab includes &#8220;Questions&#8221; from Reddit, Quora, and other discussion boards. Users can enable or disable any data source by top-level or full domain name. The questions are grouped by word and adjustable by time frame \u2014 day, week, month.<\/p>\n<p>Users can also view &#8220;Related themes&#8221; to discover more base terms for potential questions.<\/p>\n<p>Pricing for BuzzSumo starts at $199 per month with a free 30-day trial.<\/p>\n<h3>Answer The Public<\/h3>\n<div id=\"attachment_1535155\" style=\"width: 580px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1535155\" class=\"wp-image-1535155 size-large\" title=\"Home page for Answer The Public\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Answer-the-Public-570x232.jpg\" alt=\"Home page for Answer The Public\" width=\"570\" height=\"232\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Answer-the-Public-570x232.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Answer-the-Public-300x122.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Answer-the-Public.jpg 700w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><p id=\"caption-attachment-1535155\" class=\"wp-caption-text\">Answer The Public<\/p><\/div>\n<p><a href=\"https:\/\/answerthepublic.com\/\">Answer The Public<\/a> pulls questions from <a href=\"https:\/\/www.practicalecommerce.com\/6-handy-seo-autocomplete-tools\">autocomplete results<\/a> on Google, Bing, YouTube, and Amazon and groups the output by word. The tool also provides cost per click and search volume for each question.<\/p>\n<p>Answer The Public offers a free, limited trial. Paid plans start at $9 per month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Responding to questions of customers and prospects can generate traffic and sales. <\/p>\n","protected":false},"author":2425,"featured_media":1535164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58321],"tags":[],"class_list":["post-1535139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Discover Shoppers&#039; Questions - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Responding to questions of customers and prospects can generate traffic and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/how-to-discover-shoppers-questions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Discover Shoppers&#039; 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