{"id":1535767,"date":"2024-04-19T09:20:17","date_gmt":"2024-04-19T13:20:17","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1535767"},"modified":"2024-04-19T10:21:38","modified_gmt":"2024-04-19T14:21:38","slug":"fermat-cmo-on-customized-customer-journeys","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys","title":{"rendered":"Ferm\u00e0t CMO on Customized Customer Journeys"},"content":{"rendered":"<p>Rabah Rahil <a href=\"https:\/\/www.practicalecommerce.com\/ios-debacle-spurs-triple-whale\">first appeared<\/a> on this podcast in September 2022. He was the chief marketing officer of Triple Whale, an analytics platform. We discussed customer acquisition, attribution, and more.<\/p>\n<p>He\u2019s now the CMO of Ferm\u00e0t Commerce, a SaaS provider of customized customer journeys. Founded in 2021, it has raised nearly $30 million from venture capitalists.<\/p>\n<p>In our recent conversation, Rahil and I discussed Ferm\u00e0t&#8217;s software, target customers, and his role with the company. The entire audio is embedded below. The transcript is edited for length and clarity.<\/p>\n<div id=\"buzzsprout-player-14900923\"><\/div>\n\t\t\t\t <script src=\"https:\/\/www.buzzsprout.com\/1995667\/14900923.js?container_id=buzzsprout-player-14900923&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n<p><strong>Eric Bandholz:<\/strong> Tell us about Ferm\u00e0t Commerce.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Rabah Rahil:<\/strong> Our software allows merchants to offer customized <a href=\"https:\/\/www.practicalecommerce.com\/how-to-map-a-customer-journey\">customer journey<\/a> paths \u2014 from a click on an external ad to a product detail or category page to a conversion. A traditional sales funnel has multiple stages, such as the ad, the landing page, the product detail page, the cart, and the checkout.<\/p>\n<p style=\"padding-left: 30px;\">We provide the tools for sellers to customize that journey with different landing pages, product detail pages, carts, and upsells. We shift the thinking from a funnel to more of a hub and spoke, with the hub being a conversion.<\/p>\n<p style=\"padding-left: 30px;\">We create a separate site on a subdomain linked to Shopify, such as Shop.beardbrand.com. This allows us to build custom product detail pages so sellers can <a href=\"https:\/\/www.practicalecommerce.com\/new-ga4-shopper-journey-reports-are-powerful\">test offers and journeys<\/a>. Sellers can send traffic to a Ferm\u00e0t product page and a merchant&#8217;s own page to test conversion rates, order sizes, and other metrics.<\/p>\n<p><strong>Bandholz:<\/strong> So merchants can build conversion paths for their specific niche. Is that it?<\/p>\n<p style=\"padding-left: 30px;\"><strong>Rahil:<\/strong> That&#8217;s exactly right.<\/p>\n<p><strong>Bandholz:<\/strong> What size company does Ferm\u00e0t target?<\/p>\n<p style=\"padding-left: 30px;\"><strong>Rahil:<\/strong> We work best for companies spending at least $50,000 monthly <a href=\"https:\/\/www.practicalecommerce.com\/directness-wins-in-advertising\">on Facebook<\/a> and annual revenue of at least $10 million.<\/p>\n<p style=\"padding-left: 30px;\">We find those two metrics are the biggest indicators of success. Our software is expensive. We&#8217;re driving a ton of value for companies with the scale to make it work. Our plans come with an account manager and a chief revenue engineer. We&#8217;re considering stripping that down to using use the platform via self-service.<\/p>\n<p><strong>Bandholz:<\/strong> What&#8217;s your sales process?<\/p>\n<p style=\"padding-left: 30px;\"><strong>Rahil:<\/strong> The chief marketing officer typically signs off on it. We&#8217;re up-market right now, selling to monster companies with a lot of bureaucracy, such as head of acquisition, head of growth, media buyer, and other roles.<\/p>\n<p style=\"padding-left: 30px;\">When a company comes on board, we&#8217;ll focus on its optimization goals for the first 30, 60, and 90 days, whether it&#8217;s average order value, first-order subscription rate, products for purchase, or whatever.<\/p>\n<p><strong>Bandholz:<\/strong> Triple Whale is a much larger company. How did you adjust?<\/p>\n<p style=\"padding-left: 30px;\"><strong>Rahil:<\/strong> At Triple Whale I managed 30, 40 people. That&#8217;s just not me. I&#8217;m not a general. I&#8217;m more of a Seal Team Six commander. I want to attack big, complex problems with a bunch of specialists. Managing a large staff destroys that. It&#8217;s not right or wrong; it&#8217;s just not my preference.<\/p>\n<p style=\"padding-left: 30px;\">I work off of something called RACI: Responsible, Accountable, Consulted, Informed. With clear lines of responsibility, you don&#8217;t have this conflict of people fighting over fiefdoms.<\/p>\n<p><strong>Bandholz:<\/strong> Where can people follow you?<\/p>\n<p style=\"padding-left: 30px;\"><strong>Rahil:<\/strong> Our site is <a href=\"https:\/\/www.fermatcommerce.com\/\">FermatCommerce.com<\/a>. I&#8217;m on <a href=\"https:\/\/x.com\/rabahrahil\">X<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/rabahrahil\/\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in 2021, Ferm\u00e0t has raised $30 million from VCs to rethink ecommerce conversion funnels. <\/p>\n","protected":false},"author":718,"featured_media":1535776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58305],"tags":[30006],"class_list":["post-1535767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-pages","tag-podcasts",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ferm\u00e0t CMO on Customized Customer Journeys - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Founded in 2021, Ferm\u00e0t has raised $30 million from VCs to rethink ecommerce conversion funnels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferm\u00e0t CMO on Customized Customer Journeys\" \/>\n<meta property=\"og:description\" content=\"Founded in 2021, Ferm\u00e0t has raised $30 million from VCs to rethink ecommerce conversion funnels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Bandholz\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-19T13:20:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-19T14:21:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Rabah-Rahil.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Bandholz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bandholz\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Bandholz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys\"},\"author\":{\"name\":\"Eric Bandholz\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/b9a9b25eed7ab330bf65fbc9b65c7980\"},\"headline\":\"Ferm\u00e0t CMO on Customized Customer Journeys\",\"datePublished\":\"2024-04-19T13:20:17+00:00\",\"dateModified\":\"2024-04-19T14:21:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys\"},\"wordCount\":532,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Rabah-Rahil.jpeg\",\"keywords\":[\"Podcast\"],\"articleSection\":[\"Product Pages\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys\",\"url\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys\",\"name\":\"Ferm\u00e0t CMO on Customized Customer Journeys - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Rabah-Rahil.jpeg\",\"datePublished\":\"2024-04-19T13:20:17+00:00\",\"dateModified\":\"2024-04-19T14:21:38+00:00\",\"description\":\"Founded in 2021, Ferm\u00e0t has raised $30 million from VCs to rethink ecommerce conversion funnels.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Rabah-Rahil.jpeg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Rabah-Rahil.jpeg\",\"width\":360,\"height\":240,\"caption\":\"Rabah Rahil\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ferm\u00e0t CMO on Customized Customer Journeys\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/b9a9b25eed7ab330bf65fbc9b65c7980\",\"name\":\"Eric Bandholz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/efe2e53aad24b3435f753cd72725301e?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/efe2e53aad24b3435f753cd72725301e?s=96&d=identicon&r=g\",\"caption\":\"Eric Bandholz\"},\"description\":\"Eric Bandholz is the host of \\\"Ecommerce Conversations,\\\" Practical Ecommerce's weekly podcast, and co-founder of Beardbrand, a leading men\u2019s grooming company that focuses on beard care. With the help of his co-founders, he\u2019s bootstrapped Beardbrand from zero sales to a multi-million dollar business. Eric is an ecommerce authority, having spoken at dozens of industry conferences and meetups. Contact Eric via email or LinkedIn.\",\"sameAs\":[\"https:\/\/www.beardbrand.com\/\",\"https:\/\/www.facebook.com\/Bandholz\",\"https:\/\/www.linkedin.com\/in\/bandholz\/\",\"https:\/\/x.com\/bandholz\",\"https:\/\/www.youtube.com\/@Beardbrand\"],\"gender\":\"Male\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/E-commerce\",\"https:\/\/en.wikipedia.org\/wiki\/Online_shopping\",\"https:\/\/en.wikipedia.org\/wiki\/Entrepreneurship\"],\"knowsLanguage\":[\"English\"],\"jobTitle\":\"Founder & CEO\",\"worksFor\":\"Beardbrand\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/eric-bandholz\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ferm\u00e0t CMO on Customized Customer Journeys - Practical Ecommerce","description":"Founded in 2021, Ferm\u00e0t has raised $30 million from VCs to rethink ecommerce conversion funnels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys","og_locale":"en_US","og_type":"article","og_title":"Ferm\u00e0t CMO on Customized Customer Journeys","og_description":"Founded in 2021, Ferm\u00e0t has raised $30 million from VCs to rethink ecommerce conversion funnels.","og_url":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_author":"https:\/\/www.facebook.com\/Bandholz","article_published_time":"2024-04-19T13:20:17+00:00","article_modified_time":"2024-04-19T14:21:38+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Rabah-Rahil.jpeg","type":"image\/jpeg"}],"author":"Eric Bandholz","twitter_card":"summary_large_image","twitter_creator":"@bandholz","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Eric Bandholz","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys"},"author":{"name":"Eric Bandholz","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/b9a9b25eed7ab330bf65fbc9b65c7980"},"headline":"Ferm\u00e0t CMO on Customized Customer Journeys","datePublished":"2024-04-19T13:20:17+00:00","dateModified":"2024-04-19T14:21:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys"},"wordCount":532,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Rabah-Rahil.jpeg","keywords":["Podcast"],"articleSection":["Product Pages"],"inLanguage":"en-US","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys","url":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys","name":"Ferm\u00e0t CMO on Customized Customer Journeys - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Rabah-Rahil.jpeg","datePublished":"2024-04-19T13:20:17+00:00","dateModified":"2024-04-19T14:21:38+00:00","description":"Founded in 2021, Ferm\u00e0t has raised $30 million from VCs to rethink ecommerce conversion funnels.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Rabah-Rahil.jpeg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/04\/Rabah-Rahil.jpeg","width":360,"height":240,"caption":"Rabah Rahil"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/fermat-cmo-on-customized-customer-journeys#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Ferm\u00e0t CMO on Customized Customer Journeys"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/b9a9b25eed7ab330bf65fbc9b65c7980","name":"Eric Bandholz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/efe2e53aad24b3435f753cd72725301e?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/efe2e53aad24b3435f753cd72725301e?s=96&d=identicon&r=g","caption":"Eric Bandholz"},"description":"Eric Bandholz is the host of \"Ecommerce Conversations,\" Practical Ecommerce's weekly podcast, and co-founder of Beardbrand, a leading men\u2019s grooming company that focuses on beard care. With the help of his co-founders, he\u2019s bootstrapped Beardbrand from zero sales to a multi-million dollar business. Eric is an ecommerce authority, having spoken at dozens of industry conferences and meetups. Contact Eric via email or LinkedIn.","sameAs":["https:\/\/www.beardbrand.com\/","https:\/\/www.facebook.com\/Bandholz","https:\/\/www.linkedin.com\/in\/bandholz\/","https:\/\/x.com\/bandholz","https:\/\/www.youtube.com\/@Beardbrand"],"gender":"Male","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","https:\/\/en.wikipedia.org\/wiki\/Online_shopping","https:\/\/en.wikipedia.org\/wiki\/Entrepreneurship"],"knowsLanguage":["English"],"jobTitle":"Founder & CEO","worksFor":"Beardbrand","url":"https:\/\/www.practicalecommerce.com\/author\/eric-bandholz"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1535767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/718"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1535767"}],"version-history":[{"count":7,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1535767\/revisions"}],"predecessor-version":[{"id":1535854,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1535767\/revisions\/1535854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1535776"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1535767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1535767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1535767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}