Abandoned cart recovery can be a goldmine for ecommerce marketers, but not how one might think.<\/p>\n
In 2024, ecommerce shopping cart abandonment rates among U.S. adults hover around 70%, according<\/a> to the Baymard Institute. It’s a big opportunity.<\/p>\n Baymard suggests focusing on design, noting that “if we focus only on checkout usability issues which we…have documented to be solvable, the average large-sized ecommerce site can gain a 35% increase in conversion rate though better checkout design.”<\/p>\n For the overall U.S. and E.U. ecommerce industry, that 35% increase is about $260 billion in additional revenue.<\/p>\n