{"id":1537350,"date":"2024-05-20T10:11:35","date_gmt":"2024-05-20T14:11:35","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1537350"},"modified":"2024-05-20T11:36:29","modified_gmt":"2024-05-20T15:36:29","slug":"early-look-at-googles-ai-overviews","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/early-look-at-googles-ai-overviews","title":{"rendered":"Early Look at Google&#8217;s AI Overviews"},"content":{"rendered":"<p>AI Overviews, Google&#8217;s generative AI search feature, is now live for all users. Google tested it for months, calling it Search Generative Experience.<\/p>\n<p>AI Overviews summarizes search results for some queries, but Google has not disclosed the percentage. The feature has two versions:<\/p>\n<ul>\n<li>An expandable AI answer on top of search results, pushing organic search listings further down the page.<\/li>\n<li>A &#8220;Generate&#8221; button to create an Overview by clicking it.<\/li>\n<\/ul>\n<p>The latter is less intrusive, but I&#8217;ve seen no statistics on which is more frequent.<\/p>\n<p>AI Overviews often contain links referencing the sources. Google claims those links are more &#8220;clickable&#8221; \u2014 i.e., prominent \u2014 than conventional organic listings. We cannot verify this information because Google has provided no AI click data in Search Console or elsewhere.<\/p>\n<p>Yet I doubt Google&#8217;s claim because frequently the links are not visible without expanding an AI answer. For example, searching &#8220;how to choose a career&#8221; produces an AI answer but no immediately visible source link.<\/p>\n<div id=\"attachment_1537365\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/05\/1-Google-Overview_how-to-choose-career.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1537365\" class=\"wp-image-1537365 size-large\" title=\"Screenshot of a Google Overview for &quot;how to choose a career&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/05\/1-Google-Overview_how-to-choose-career-570x322.jpg\" alt=\"Screenshot of a Google Overview for &quot;how to choose a career&quot;\" width=\"570\" height=\"322\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/05\/1-Google-Overview_how-to-choose-career-570x322.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/05\/1-Google-Overview_how-to-choose-career-300x169.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/05\/1-Google-Overview_how-to-choose-career-768x433.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/05\/1-Google-Overview_how-to-choose-career.jpg 1200w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1537365\" class=\"wp-caption-text\">Searching &#8220;how to choose a career&#8221; produces an AI answer but no immediately visible source link. <em>Click image to enlarge.<\/em><\/p><\/div>\n<p>Content providers can <a href=\"https:\/\/www.practicalecommerce.com\/imperfect-ways-to-block-bard\">block Google<\/a> from showing their info in Overviews using <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/robots-meta-tag\"><em>nosnippet<\/em>, <em>max-snippet<\/em>, or <em>data-nosnippet<\/em><\/a> meta tags. But any of those could impact organic search listings. I suggest waiting a bit before deciding, although it&#8217;s worth experimenting if you see a drop in overall organic clicks for an important query.<\/p>\n<p>Keep an eye on your key pages <a href=\"https:\/\/www.practicalecommerce.com\/pinpoint-traffic-drops-with-search-console-ga4\">for traffic losses<\/a> via Search Console and Google Analytics 4. On Search Console, identify the queries that bring fewer clicks and then search on them for potential AI Overviews.<\/p>\n<p>Despite widespread angst, the traffic impact of AI Overviews is impossible to evaluate at this early stage. Last month I addressed a third-party study of <a href=\"https:\/\/www.practicalecommerce.com\/seo-takeaways-from-sges-partial-rollout\">SGE&#8217;s\u00a0impact<\/a>, as it was then partially public.<\/p>\n<p>Organic search traffic has been declining for years owing to all the <a href=\"https:\/\/www.practicalecommerce.com\/3-new-metrics-for-todays-seo\">new sections<\/a> in search result pages. AI Overviews will likely continue this trend.<\/p>\n<p>Still, monitoring traffic losses is important.<\/p>\n<p>It&#8217;s possible to optimize a page to appear in Overviews. Last year, in &#8220;<a href=\"https:\/\/www.practicalecommerce.com\/seo-for-sge\">SEO for SGE<\/a>,&#8221; I listed a few basics:<\/p>\n<ul>\n<li>Create relevant content addressing all kinds of problems of your target audience.<\/li>\n<\/ul>\n<ul>\n<li>Optimize product pages and categories based on users&#8217; needs.<\/li>\n<\/ul>\n<ul>\n<li>Structure the site to surface popular topics.<\/li>\n<\/ul>\n<ul>\n<li>Obtain external links to key pages. Links drive discovery and the Knowledge Graph, among other things. They are especially important for co-citation links, which place your site next to known entities and gradually become one through those associations.<\/li>\n<\/ul>\n<ul>\n<li>Use Google&#8217;s <a href=\"https:\/\/www.practicalecommerce.com\/how-to-submit-a-site-location-products-to-google-and-bing\">submission tools<\/a>. Ranking organically is the only way to appear in Gemini, hence AI Overviews.<\/li>\n<\/ul>\n<h3>Indexed and Ranked<\/h3>\n<p>My main takeaway is this. AI Overviews rely on current rankings for each query. In that respect, SEO isn&#8217;t changing. It is still about getting pages indexed and ranked for relevant queries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new feature in search results is an AI-generated response to queries. Here&#8217;s our first assessment of the traffic impact.<\/p>\n","protected":false},"author":2425,"featured_media":1537372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58323],"tags":[],"class_list":["post-1537350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Early Look at Google&#039;s AI Overviews - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"The new feature in search results is an AI-generated response to queries. 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