{"id":1537743,"date":"2024-05-30T09:43:29","date_gmt":"2024-05-30T13:43:29","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1537743"},"modified":"2024-05-30T09:44:39","modified_gmt":"2024-05-30T13:44:39","slug":"charts-global-consumer-trends","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/charts-global-consumer-trends","title":{"rendered":"Charts: Global Consumer Trends Q1 2024"},"content":{"rendered":"<p>Nearly half of global consumers (46%) have increased their consumption of climate-sustainable products, while an overwhelming number (85%) have experienced the disruptive effects of climate change. That&#8217;s according to PwC&#8217;s annual &#8220;Voice of the Consumer Survey,&#8221; titled this year &#8220;<a href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/c-suite-insights\/voice-of-the-consumer-survey.html\">Shrinking the consumer trust deficit<\/a>.&#8221;<\/p>\n<div id=\"everviz-8--MND8lx\" class=\"everviz-8--MND8lx\"><script src=\"https:\/\/app.everviz.com\/inject\/8--MND8lx\/?v=9\" defer=\"defer\"><\/script><\/div>\n<p>In January and February 2024, PwC surveyed 20,662 consumers across 31 countries and territories. The respondents were at least 18 years old and were asked about a range of topics relating to shopping behaviors, emerging technology, and social media.<\/p>\n<p>&#8212;<\/p>\n<p>Per the survey, worldwide shoppers have trust concerns with the social media industry, questioning its <a href=\"https:\/\/www.practicalecommerce.com\/robert-cialdini-on-social-commerce\">safety and reliability<\/a>.<\/p>\n<div id=\"everviz-k4dNVuMol\" class=\"everviz-k4dNVuMol\"><script src=\"https:\/\/app.everviz.com\/inject\/k4dNVuMol\/?v=12\" defer=\"defer\"><\/script><\/div>\n<p>&#8211;<\/p>\n<p>In addition, 83% of respondents state that <a href=\"https:\/\/www.practicalecommerce.com\/retail-media-should-be-data-thrifty\">safeguarding their personal data<\/a> is critical to a company&#8217;s ability to earn their trust.<\/p>\n<div id=\"everviz-jRuKKSDqA\" class=\"everviz-jRuKKSDqA\"><script src=\"https:\/\/app.everviz.com\/inject\/jRuKKSDqA\/?v=8\" defer=\"defer\"><\/script><\/div>\n<p>&#8211;<\/p>\n<p>Moreover, consumers seek personal connections when discovering new brands and products. According to the survey, 55% of respondents prefer visiting physical stores and interacting with salespeople, compared to 49% who rely on recommendations from family and friends and 46% who opt for online browsing.<\/p>\n<div id=\"everviz-hIVq5Zalu\" class=\"everviz-hIVq5Zalu\"><script src=\"https:\/\/app.everviz.com\/inject\/hIVq5Zalu\/?v=10\" defer=\"defer\"><\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Per the recent PwC survey, climate concerns are among the top consumer priorities in early 2024.<\/p>\n","protected":false},"author":2426,"featured_media":1537764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[13093],"tags":[58315],"class_list":["post-1537743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-data","tag-charts",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Charts: Global Consumer Trends Q1 2024 - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Per the recent PwC survey, climate concerns are among the top consumer priorities in early 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/charts-global-consumer-trends\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charts: Global Consumer Trends Q1 2024\" \/>\n<meta property=\"og:description\" content=\"Per the recent PwC survey, climate concerns are among the top consumer priorities in early 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/charts-global-consumer-trends\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-30T13:43:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-30T13:44:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/05\/Charts-Global-Consumer-Trends-Q1-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adel Boukarroum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AdelBoukarroum\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adel Boukarroum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/charts-global-consumer-trends#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/charts-global-consumer-trends\"},\"author\":{\"name\":\"Adel Boukarroum\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3563f0e58295ba5183bb2eead7d4d892\"},\"headline\":\"Charts: Global Consumer Trends Q1 2024\",\"datePublished\":\"2024-05-30T13:43:29+00:00\",\"dateModified\":\"2024-05-30T13:44:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/charts-global-consumer-trends\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/charts-global-consumer-trends#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/05\/Charts-Global-Consumer-Trends-Q1-2024.jpg\",\"keywords\":[\"Charts\"],\"articleSection\":[\"Analytics &amp; 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