{"id":1537882,"date":"2024-06-03T09:16:40","date_gmt":"2024-06-03T13:16:40","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1537882"},"modified":"2025-06-15T06:17:27","modified_gmt":"2025-06-15T10:17:27","slug":"5-content-marketing-ideas-july-2024","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/5-content-marketing-ideas-july-2024","title":{"rendered":"5 Content Marketing Ideas for July 2024"},"content":{"rendered":"

This July offers plenty of content topics thanks to Independence Day and the Summer Olympics in Paris. But even less apparent ideas \u2014 must-have items, humor, giveaways, junk food \u2014 can make for compelling content.<\/p>\n

Content marketing<\/a> involves creating, publishing, and promoting articles, videos, and podcasts to attract, engage, and retain customers. It is crucial for search engine optimization, social media marketing, and more.<\/p>\n

Unfortunately, coming up with new content topics month in and month out can be a task. What follows are five ideas for July 2024.<\/p>\n

Summer Product Tutorials<\/h3>\n

In many ways, July in the Northern Hemisphere is summer itself.<\/p>\n

Celebrations such as U.S. Independence Day on July 4, with picnics, parades, fireworks displays, and community events, make us all feel like summer has arrived.<\/p>\n

The weather calls us outdoors, making July an excellent time to publish summer product tutorials, showing shoppers how to use your business’s items to work or play in the sun.<\/p>\n

\"Screenshot<\/a>

The Home Depot sells products to build raised garden beds, as explained in this tutorial.<\/p><\/div>\n

Consider The Home Depot. The company’s ecommerce site has a do-it-yourself project section, complete with video tutorials<\/a> explaining a project and the products. Examples include the building of garden beds, playground equipment, and more.<\/p>\n

This concept could work for many products.<\/p>\n

Must-have Items<\/h3>\n

Not every product needs a tutorial. Knowing how to use Velcro from The Home Depot in a garden project might be helpful, but instructions are not required for everyday items.<\/p>\n

\"Screenshot<\/a>

Mr. Porter addresses why its sneakers are a must-have.<\/p><\/div>\n

Take shoes, for example. Content marketers could try a “must-have” article or video, such as the article from clothier Mr. Porter, “5 Must-Have Sneakers For Stepping Out In Style This Summer.”<\/p>\n

A must-have article puts an editorial spin on product recommendations. The Mr. Porter article starts with a brief introduction, making the case for summertime sneakers.<\/p>\n

“Summer dressing is all about fun and experimentation. It’s about trying new things and breaking out of the style comfort zone we’ve been stuck in through winter.”<\/p>\n

Each of the five recommendations includes vivid descriptions and photography, emphasizing the shoe’s design elements and versatility. That’s critical, given that the prices are upwards of $990 a pair.<\/p>\n

Must-have content is useful for organic search rankings<\/a>, social media posts<\/a>, and email newsletters<\/a>.<\/p>\n

Here are hypothetical examples:<\/p>\n