{"id":1538288,"date":"2024-06-10T08:53:15","date_gmt":"2024-06-10T12:53:15","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1538288"},"modified":"2024-06-10T21:36:41","modified_gmt":"2024-06-11T01:36:41","slug":"ai-overviews-initial-tests-and-studies","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/ai-overviews-initial-tests-and-studies","title":{"rendered":"AI Overviews: Initial Tests and Studies"},"content":{"rendered":"<p>Google went public with AI Overviews in late May. I&#8217;ve been tracking queries and third-party studies since then.<\/p>\n<p>AI Overviews occasionally produces incorrect answers. An account on X, <a href=\"https:\/\/x.com\/Goog_Enough\">Goog Enough<\/a>, curates some of these errors. To its credit, Google has fixed many glitches, mainly by limiting the occurrence of Overviews and excluding user-generated content from the sources.<\/p>\n<p>Here&#8217;s what we know thus far in AI Overview&#8217;s rollout.<\/p>\n<h3>15% of Queries<\/h3>\n<p>An article last week in Search Engine Land <a href=\"https:\/\/searchengineland.com\/google-ai-overviews-visibility-drops-15-percent-queries-442850\">cited a study<\/a> from BrightEdge, the search engine optimization firm, that found Overviews now shows for just 15% of queries. This aligns with my observations for queries <a href=\"https:\/\/www.practicalecommerce.com\/early-look-at-googles-ai-overviews\">I am following<\/a>. Others in the industry have similar experiences.<\/p>\n<p>Public AI Overviews only show for U.S.-based searchers signed in to Google accounts. Hence the visibility is likely even lower.<\/p>\n<h3>Labs vs. Public<\/h3>\n<p>Searchers who signed up for the Labs version of\u00a0<a href=\"https:\/\/www.practicalecommerce.com\/seo-for-sge\">Search Generative Experience<\/a> \u2014 the predecessor of AI Overviews \u2014 may see Labs-only results. To access public results, those searchers must opt out of Labs or create a Google profile in Chrome to test both.<\/p>\n<p>I tested the query &#8220;how to choose a career.&#8221; When logged-in to my Labs profile, I see an Overview with the notation &#8220;Search Labs&#8221; above it.<\/p>\n<div id=\"attachment_1538303\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Search-Labs-results.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1538303\" class=\"wp-image-1538303 size-large\" title=\"Screenshot of SERPs for &quot;how to choose a career&quot; as seen by Labs participants\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Search-Labs-results-570x433.jpg\" alt=\"Screenshot of SERPs for &quot;how to choose a career&quot; as seen by Labs participants\" width=\"570\" height=\"433\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Search-Labs-results-570x433.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Search-Labs-results-300x228.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Search-Labs-results-768x583.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Search-Labs-results.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1538303\" class=\"wp-caption-text\">Search Labs participants see a unique notation above the Overview. <em>Click image to enlarge.<\/em><\/p><\/div>\n<p>When using my non-Labs profile, I see the same AI Overviews with visible sources.<\/p>\n<div id=\"attachment_1538304\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-Public_Overviews_Results.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1538304\" class=\"wp-image-1538304 size-large\" title=\"Screenshot of SERPs for &quot;how to choose a career&quot; as seen by public, non-Labs searchers\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-Public_Overviews_Results-570x442.jpg\" alt=\"Screenshot of SERPs for &quot;how to choose a career&quot; as seen by public, non-Labs searchers\" width=\"570\" height=\"442\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-Public_Overviews_Results-570x442.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-Public_Overviews_Results-300x233.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-Public_Overviews_Results-768x595.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-Public_Overviews_Results.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1538304\" class=\"wp-caption-text\">Public, non-Labs searchers see sources below the Overview. <em>Click image to enlarge.<\/em><\/p><\/div>\n<h3>Optimizing for AI Overviews<\/h3>\n<p>In <a href=\"https:\/\/www.practicalecommerce.com\/seo-takeaways-from-sges-partial-rollout\">testing SGE results<\/a> before the public rollout of Overviews, we knew getting a site listed in an AI answer wasn&#8217;t too difficult. From Google&#8217;s <a href=\"https:\/\/www.searchenginejournal.com\/google-sge-generative-summaries-for-search-results-patent\/502573\/\">2023 SGE patent<\/a>:<\/p>\n<ul>\n<li>AI answers in Google summarize existing search results<\/li>\n<li>Google generates references (i.e., links in the answers) after creating the summaries.<\/li>\n<\/ul>\n<p>The relative ease apparently remains. A <a href=\"https:\/\/x.com\/CyrusShepard\/status\/1796256862402396260\">simple test<\/a> by search optimizer Cyrus Shepard immediately generated a link in AI Overviews. He first identified a query that produced an Overview for which his page ranked organically with a featured snippet. He then updated that page with a paragraph closely matching the text in the Overview. A link to his page appeared right away.<\/p>\n<p>However, Shepard listed two caveats:<\/p>\n<ul>\n<li>His page lost the featured snippet.<\/li>\n<li>The link in the Overview disappeared quickly.<\/li>\n<\/ul>\n<p>The link disappeared too soon for meaningful conclusions, such as the impact on featured snippets. However, the rapid change \u2014 in and then out of Overviews \u2014 suggests the fluidity of AI answers and caution in implementing new optimization tactics. Google is changing AI Overviews seemingly daily. While short-lived gains are possible, there&#8217;s too little data for long-term action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thus far AI Overviews appears in a relatively small percentage of queries. The impact on conventional listings changes near daily.<\/p>\n","protected":false},"author":2425,"featured_media":1538313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58323],"tags":[],"class_list":["post-1538288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Overviews: Initial Tests and Studies - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Thus far AI Overviews appears in a relatively small percentage of queries. 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