{"id":1538785,"date":"2024-06-24T10:45:01","date_gmt":"2024-06-24T14:45:01","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1538785"},"modified":"2024-06-24T10:45:48","modified_gmt":"2024-06-24T14:45:48","slug":"3-ways-to-depersonalize-google-serps","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/3-ways-to-depersonalize-google-serps","title":{"rendered":"3 Ways to Depersonalize Google SERPs"},"content":{"rendered":"<p>Google&#8217;s search results are <a href=\"https:\/\/www.practicalecommerce.com\/how-google-personalizes-search-results\">highly personalized<\/a>. Varying levels of personalization exist for each query based on:<\/p>\n<ul>\n<li>Search history,<\/li>\n<li>Interaction (clicks) history,<\/li>\n<li>Search Console properties of searcher,<\/li>\n<li>Location,<\/li>\n<li>Browser settings (e.g., language).<\/li>\n<\/ul>\n<p>Thus what a merchant sees in search engine result pages, for example, could differ from shoppers. Here are three ways to depersonalize the results to understand what others may encounter on important keywords.<\/p>\n<h3>Chrome Incognito Mode<\/h3>\n<p>The Incognito mode prevents Chrome from saving browsing history, cookies, site data, and form-completion info.<\/p>\n<p>Searching Google using Incognito will remove the three top personalization types \u2014 search history, clicks, and Search Console properties \u2014 but not necessarily location and browser settings.<\/p>\n<p>To access Incognito, go to &#8220;File&#8221; &gt; &#8220;New Incognito Window.&#8221;<\/p>\n<p>From there, use third-party SERP <a href=\"https:\/\/www.practicalecommerce.com\/5-tools-to-extract-data-from-googles-serps\">extractor tools<\/a> to copy to a local file. For example, <a href=\"https:\/\/www.serpsonar.com\/\">Serpsonar<\/a> exports SERPs in an Excel file to include ranking URLs, titles, and descriptions. <a href=\"https:\/\/chromewebstore.google.com\/detail\/seo-minion\/giihipjfimkajhlcilipnjeohabimjhi\">SEO Minion<\/a>, a Chrome app, offers a one-click copy of the entire SERP in view.<\/p>\n<div id=\"attachment_1538809\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Chrome-incognito-e1719237481383.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1538809\" class=\"wp-image-1538809 size-large\" title=\"Screenshot of Chrome menu showing &quot;New Incognito Window&quot;\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Chrome-incognito-e1719237481383-570x262.jpg\" alt=\"Screenshot of Chrome menu showing &quot;New Incognito Window&quot;\" width=\"570\" height=\"262\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Chrome-incognito-e1719237481383-570x262.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Chrome-incognito-e1719237481383-300x138.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Chrome-incognito-e1719237481383-768x353.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/1-Chrome-incognito-e1719237481383.jpg 775w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1538809\" class=\"wp-caption-text\">To access Incognito in Chrome, go to &#8220;File&#8221;&gt; &#8220;New Incognito Window.&#8221;<\/p><\/div>\n<h3>Keyword Insights<\/h3>\n<p>Keyword Insights freemium <a href=\"https:\/\/www.keywordinsights.ai\/serp-explorer\/\">SERP Explorer<\/a> can extract up to 100 results per query. The tool will extract all components of the SERP, not just organic results.<\/p>\n<p>It also provides country- or city-specific SERPs without a needing a VPN service or proxies.<\/p>\n<p>To start a new SERP Explorer project:<\/p>\n<ul>\n<li>Type a keyword,<\/li>\n<li>Choose the target location and language,<\/li>\n<li>Select the type of search results: web, image, news, shopping, or video,<\/li>\n<li>Select device: desktop, mobile, or tablet.<\/li>\n<\/ul>\n<p>Once extracted, the search results are easily copied and retained locally.<\/p>\n<p>SERP Explorer offers five free daily searches with exports limited to the top 10 desktop results. To access all features, upgrade to the professional tier at $145 per month.<\/p>\n<div id=\"attachment_1538810\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-SERP-Explorer.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1538810\" class=\"wp-image-1538810 size-large\" title=\"Screenshot of SERP Explorer screen to enter keyword and other information\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-SERP-Explorer-570x437.jpg\" alt=\"Screenshot of SERP Explorer screen to enter keyword and other information\" width=\"570\" height=\"437\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-SERP-Explorer-570x437.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-SERP-Explorer-300x230.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-SERP-Explorer-768x589.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/2-SERP-Explorer.jpg 1262w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1538810\" class=\"wp-caption-text\">To start a new SERP Explorer project, type the keyword (&#8220;buy laptop&#8221;), location, language, and more. <em>Click image to enlarge.<\/em><\/p><\/div>\n<h3>Thruuu<\/h3>\n<p><a href=\"https:\/\/thruuu.com\/\">Thruuu<\/a> is an AI-powered optimization tool for keyword discovery, SERP analysis, and content creation. The tool extracts organic results and additional SERP components such as local packs, videos, and &#8220;<a href=\"https:\/\/www.practicalecommerce.com\/seo-for-googles-people-also-ask\">People also ask<\/a>&#8221; sections.<\/p>\n<p>Thruuu extracts up to 100 results on mobile and desktop devices and provides additional data for each listing, such as the number of words, number of images, publication date, on-page schema types, page type, and page rank (via the <a href=\"https:\/\/www.domcop.com\/openpagerank\/what-is-openpagerank\">Open PageRank initiative<\/a>).<\/p>\n<p>Users can download the SERP and related data as an Excel file.<\/p>\n<p>Thruuu offers four free credits to analyze and compare SERPs. Paid plans start at $19 per month.<\/p>\n<div id=\"attachment_1538812\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/3-Thruuu-SERP-Analyzer-e1719237710698.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1538812\" class=\"wp-image-1538812 size-large\" title=\"Screenshot of form to start an SERP analysis\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/3-Thruuu-SERP-Analyzer-e1719237710698-570x460.jpg\" alt=\"Screenshot of form to start an SERP analysis\" width=\"570\" height=\"460\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/3-Thruuu-SERP-Analyzer-e1719237710698-570x460.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/3-Thruuu-SERP-Analyzer-e1719237710698-300x242.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/3-Thruuu-SERP-Analyzer-e1719237710698-768x620.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/3-Thruuu-SERP-Analyzer-e1719237710698.jpg 1200w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1538812\" class=\"wp-caption-text\">Thruuu is a tool for keyword discovery, SERP analysis, and content creation. This example is for the keyword &#8220;buy a laptop.&#8221; <em>Click image to enlarge.<\/em><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google search results vary by user based on search history, clicks, and more. Removing the personalization helps understand what others may see. <\/p>\n","protected":false},"author":2425,"featured_media":1538819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58321],"tags":[],"class_list":["post-1538785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways to Depersonalize Google SERPs - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Google search results vary by user based on search history, clicks, and more. 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