{"id":1538984,"date":"2024-06-27T14:40:12","date_gmt":"2024-06-27T18:40:12","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1538984"},"modified":"2024-06-27T16:29:20","modified_gmt":"2024-06-27T20:29:20","slug":"another-bad-year-for-amazon-aggregators","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/another-bad-year-for-amazon-aggregators","title":{"rendered":"Another Bad Year for Amazon Aggregators"},"content":{"rendered":"<p>2023 was bad for Amazon aggregator funding, and this year is on track to be even worse.<\/p>\n<p>Just two equity funding rounds were closed through June 27, compared to five at the same time last year and 12 in all of 2023.<\/p>\n<p>&#8220;The decline in funding reflects the overall venture environment, where funding has slowed across industries. For Amazon aggregators in particular, the biggest and most well-known player, Thrasio, prepared for bankruptcy in late 2023 as the overall slowdown in ecommerce sales growth slowed funding to the space as well,&#8221; Laura Kennedy, principal analyst at CB Insights, said in a written statement to Practical Ecommerce. &#8220;These aggregator companies still exist and are making acquisitions, but overall the market has flatlined.&#8221;<\/p>\n<div id=\"everviz-m4XDWeE9z\" class=\"everviz-m4XDWeE9z\"><script src=\"https:\/\/app.everviz.com\/inject\/m4XDWeE9z\/?v=7\" defer=\"defer\"><\/script><\/div>\n<p>Thrasio <a href=\"https:\/\/www.prnewswire.com\/news-releases\/thrasio-emerges-from-chapter-11-and-announces-new-leadership-302176011.html\">announced<\/a> last week that it had emerged from Chapter 11 bankruptcy and promoted Chief Operating Officer Stephanie Fox to CEO and a director of the company, effective immediately. CEO Greg Greeley had been expected to step down following the restructuring.<\/p>\n<p>&#8220;The revitalized Thrasio will prioritize its top-performing brands with a focus on profitability as a consumer goods company,&#8221; Thrasio said in a press release.<\/p>\n<p>Thrasio, based in Walpole, Mass., <a href=\"https:\/\/www.prnewswire.com\/news-releases\/thrasio-takes-steps-to-strengthen-financial-position-302073706.html\">filed<\/a> for Chapter 11 bankruptcy protection in a New Jersey court in February. It requested that the court oversee a restructuring agreement with lenders, allowing it to cut about $495 million in debt and defer interest payments for a year after exiting bankruptcy.<\/p>\n<p>&#8220;The restructuring has left Thrasio financially stronger, with a clean balance sheet, reduced debt, and an infusion of $90 million in fresh capital,&#8221; the company said.<\/p>\n<p>Thrasio will concentrate on its leading brands with a loyal customer base and potential for product and channel expansion, the company said, including The Hate Stains Co. stain removers, which has grown over 100% in the last year, and Angry Orange pet deodorizer, which has achieved 21 times top-line growth since being acquired in 2018.<\/p>\n<p>&#8220;We are emerging from Chapter 11 with a clean balance sheet, fresh capital, and a renewed focus on our core business of building brands,&#8221; Fox said. &#8220;I have been with Thrasio since day one and remain as excited about the opportunity ahead now as I was in 2018.&#8221;<\/p>\n<p>The ecommerce landscape, however, <a href=\"https:\/\/www.practicalecommerce.com\/amazon-aggregators-face-a-new-reality\">has changed<\/a> with China&#8217;s Temu and Shein taking an ever-increasing share of the market with cheap goods.<\/p>\n<p>In 2021, Amazon brand acquirers <a href=\"https:\/\/www.practicalecommerce.com\/amazon-marketplace-sellers-are-attractive-acquisition-targets\">spent<\/a> more than $6 billion in acquisitions amid the pandemic stay-at-home frenzy that pushed ecommerce demand through the roof. So far this year, aggregators <a href=\"https:\/\/www.practicalecommerce.com\/amid-downturn-ecommerce-investor-perseveres\">have spent<\/a> $100 million.<\/p>\n<p>&#8220;I have to imagine the growth at Temu and Shein has not helped the aggregator market, as the idea of an inexpensive online &#8216;brand&#8217; becomes even less important in that environment focused on the lowest price possible (and now Amazon is going to start its own direct-from-China product marketplace as well),&#8221; CB Insight&#8217;s Kennedy said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2021, Amazon brand acquirers spent more than $6 billion. No more.<\/p>\n","protected":false},"author":2447,"featured_media":1538997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[13092],"tags":[],"class_list":["post-1538984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-marketplaces",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Another Bad Year for Amazon Aggregators - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"In 2021, Amazon brand acquirers spent more than $6 billion. 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