{"id":1539034,"date":"2024-06-30T08:08:54","date_gmt":"2024-06-30T12:08:54","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1539034"},"modified":"2025-07-06T07:31:17","modified_gmt":"2025-07-06T11:31:17","slug":"5-content-marketing-ideas-august-2024","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/5-content-marketing-ideas-august-2024","title":{"rendered":"5 Content Marketing Ideas for August 2024"},"content":{"rendered":"

Content marketers seeking article or video ideas in August 2024 can commemorate the National Basketball Association and Alfred Hitchcock or recognize parents, celebrants, and challenge seekers.<\/p>\n

Content marketing<\/a> is the act of creating, publishing, and promoting content to attract, engage, and retain customers. It works because articles, videos<\/a>, or podcasts are a low-risk way for shoppers to engage with a business and, in turn, create a sense of reciprocity that leads them to purchase.<\/p>\n

The only trouble is that marketers require a steady stream of topics. Fortunately, what follows are five content marketing ideas your company can use in August 2024.<\/p>\n

NBA Turns 75<\/h3>\n
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The NBA is celebrating its 75th anniversary in August 2024.<\/p><\/div>\n

The National Basketball Association turns 75 on August 3, 2024, creating an opportunity for content marketers to connect one of America’s most popular sports to their brands and products.<\/p>\n

Invented in 1891 at Springfield College in Massachusetts, basketball quickly gained popularity, so much so that by 1946 two rival leagues had emerged: the National Basketball League and the Basketball Association of America.<\/p>\n

After a few teams \u2014 including the forerunner to the Lakers \u2014 left the NBL for the BAA in 1948, merger talks began. The result was the NBA, launched in August 1949 by combining the 17 teams from the two leagues.<\/p>\n

Content marketers at ecommerce shops, physical-store chains, and direct-to-consumer<\/a> brands could write about the history of the NBA, basketball as a sport, or “hoops” culture.<\/p>\n

For example, the DTC brand TruHeight makes nutritional gummies and capsules, protein shakes, sleep aids, and other products aimed at healthy growth and development in teens and children. The brand could extend its mission by publishing a series of articles about basketball’s fitness benefits.<\/p>\n

Happy Birthday, Alfred Hitchcock<\/h3>\n
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Master director Alfred Hitchcock was born in August 1899.<\/p><\/div>\n

Born on August 13, 1899, in London, England, Alfred Hitchcock would become one of the film industry’s most celebrated directors. The “Master of Suspense” was best known for the “Rear Window” (1954), “Vertigo” (1958), and “Psycho” (1960).<\/p>\n

Celebrating Hitchcock’s birthday via content marketing could help stores with products related to the film or entertainment industry. But other online merchants might benefit, too.<\/p>\n

An apparel brand could focus on fashion in Hitchcock’s movies. A home decor shop could address their set designs, and a pet supply company could release a modern critique of “The Birds” (1963).<\/p>\n

Parent-focused Back-to-school<\/h3>\n
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How about a back-to-school sale for parents?<\/p><\/div>\n

The back-to-school shopping season is among the retail industry’s high holidays. Parents buy everything from pencils and pants to computers and cars for their kindergarten to college-aged students.<\/p>\n

Unfortunately for merchants, most of those purchases will come at discounted prices. According to the National Retail Federation, roughly 68% of back-to-school shoppers in 2024 will purchase on-sale items.<\/p>\n

An alternative approach could be to target “back-to-school” content at parents. Here are some example article titles.<\/p>\n