{"id":1539760,"date":"2024-07-15T05:00:44","date_gmt":"2024-07-15T09:00:44","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1539760"},"modified":"2024-07-15T06:28:42","modified_gmt":"2024-07-15T10:28:42","slug":"thrasio-slims-down-in-comeback-attempt","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt","title":{"rendered":"Thrasio Slims Down in Comeback Attempt"},"content":{"rendered":"

Thrasio’s hypergrowth during the pandemic landed the ecommerce aggregator in bankruptcy. Now it’s back and on a path to profitability, according to newly-minted CEO Stephanie Fox.<\/p>\n

The dramatic explosion of online sales during the pandemic resulted in Thrasio buying one company per week at its peak to reach about 180 brands. It got too big, too fast, and filed for Chapter 11 bankruptcy<\/a> in February, from which it emerged in June.<\/p>\n

As part of its rebirth, the aggregator is winnowing its holdings to about 50 brands, selling them off where viable or otherwise winding them down.<\/p>\n

“We’ve been given that second chance to really build the right way and build in a sustainable, profitable way,” Fox said in a video interview.<\/p>\n

\"Stephanie

Stephanie Fox<\/p><\/div>\n

The ecommerce boom during Covid led to mammoth growth<\/a> as aggregators raised $16 billion of mostly debt to fund shopping sprees. In 2021 alone, equity funding for aggregator deals surpassed $6 billion. So far this year<\/a>, aggregators have spent $100 million as demand has withered and debt loads have become too big to handle<\/a>.<\/p>\n

The rise of Temu and Schein hawking cheap Chinese goods doesn’t help, and Amazon is reportedly planning its own direct-from-China storefront to compete with them.<\/p>\n

Overbuying, Overpaying<\/h3>\n

When it filed for bankruptcy protection, Thrasio entered into a restructuring agreement with some of its lenders to reduce $495 million in debt. In the filing, Thrasio estimated assets of $1 billion to $10 billion and liabilities of $500 million to $1 billion.<\/p>\n

Where did it go wrong? Fox pointed to overbuying inventory, overhiring, and overpaying for brands.<\/p>\n

Excess inventory is “an issue that everyone in the space experienced,” Fox said “100% of Amazon sellers plus retailers overbought inventory in Covid. For us, we were spread out across 180 brands at the time. And so it wasn’t just overbuying in one niche or one brand. We overbought everywhere, so just chewing through that inventory has been something we’ve had to work on for the last two years.”<\/p>\n

Fox is a co-founder of Thrasio and has experienced the rollercoaster from the beginning. Now, “we know what works and what has potential. And we have some really, really strong brands in our portfolio<\/a>.”<\/p>\n

The company will focus on product launches within those brands, product development, and channel expansion rather than “commodity, look-alike” products that can be easily imitated and cheaply made.<\/p>\n

“We’re being really strict on that,” Fox said. “We’re really having kind of a high bar for what we would consider to be a good brand, and then we’re investing a lot into those brands.”<\/p>\n

It’s a strategy that could be successful after the frenzy of the pandemic years, according to Mark Daoust<\/a>, founder of ecommerce brokerage Quiet Light. Aggregators were forced to deploy capital immediately, a fatal flaw that got a lot of them in hot water.<\/p>\n

“There was a lot of irresponsible purchasing happening during that time,” Daoust said in a video interview in July. “With a more measured approach, a more slow-growth approach, I think it’s a very viable business model.”<\/p>\n

Maybe Not<\/h3>\n

Not everyone agrees. Phil Masiello, the founder and CEO of CrunchGrowth Revenue Acceleration Agency, who has also built multiple ecommerce brands, said aggregating is never a good business model.<\/p>\n

Masiello stated that entrepreneurs running their own businesses can keep costs low and maintain strong margins. However, upon selling to Thrasio, which was aiming to gain from expanded scale, the overhead explodes, and the profit margin shrinks.<\/p>\n

“The people who had expertise in Amazon were building these smaller brands. The people they [the acquirers] put in charge had no expertise in Amazon. They were just minions doing the work,” Masiello said. “It’s a broken model, and it’s never going to succeed. It’s just going to continue to go down. And while this is happening, the brands that they did buy and the brands that they do control have been losing sales.”<\/p>\n

But Fox is convinced they’re on the correct path. They’re right-sizing inventory and headcount, working with TikTok influencers, and counting on brick-and-mortar stores to help drive sales. Thrasio has also managed to automate most customer service, eliminating hundreds of jobs in the Philippines.<\/p>\n

And while the company is focused on divesting brands, it’s also open to buying those with big potential.<\/p>\n

A good acquisition candidate, Fox said, is “a sustainable, profitable company that’s growing, that’s taking care of their employees, and that’s a really fun place to work.”<\/p>\n","protected":false},"excerpt":{"rendered":"

The Amazon aggregator averaged one acquisition per week during the pandemic. Then it filed for bankruptcy.<\/p>\n","protected":false},"author":2447,"featured_media":1539785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58308],"tags":[],"class_list":["post-1539760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance",""],"acf":[],"yoast_head":"\nThrasio Slims Down in Comeback Attempt - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"The Amazon aggregator averaged one acquisition per week during the pandemic. Then it filed for bankruptcy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thrasio Slims Down in Comeback Attempt\" \/>\n<meta property=\"og:description\" content=\"The Amazon aggregator averaged one acquisition per week during the pandemic. Then it filed for bankruptcy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-15T09:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-15T10:28:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Thrasio-Slims-Down-in-Comeback-Attempt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christiana Sciaudone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christiana Sciaudone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt\"},\"author\":{\"name\":\"Christiana Sciaudone\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/f1a219ead8e189cda77fcd2b5fe31fa2\"},\"headline\":\"Thrasio Slims Down in Comeback Attempt\",\"datePublished\":\"2024-07-15T09:00:44+00:00\",\"dateModified\":\"2024-07-15T10:28:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt\"},\"wordCount\":736,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Thrasio-Slims-Down-in-Comeback-Attempt.jpg\",\"articleSection\":[\"Finance\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt\",\"url\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt\",\"name\":\"Thrasio Slims Down in Comeback Attempt - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Thrasio-Slims-Down-in-Comeback-Attempt.jpg\",\"datePublished\":\"2024-07-15T09:00:44+00:00\",\"dateModified\":\"2024-07-15T10:28:42+00:00\",\"description\":\"The Amazon aggregator averaged one acquisition per week during the pandemic. Then it filed for bankruptcy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Thrasio-Slims-Down-in-Comeback-Attempt.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Thrasio-Slims-Down-in-Comeback-Attempt.jpg\",\"width\":360,\"height\":240,\"caption\":\"\\\"Behold Our Brands\\\" text from Thrasio's site\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thrasio Slims Down in Comeback Attempt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/f1a219ead8e189cda77fcd2b5fe31fa2\",\"name\":\"Christiana Sciaudone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2490f6748fde9af6a8d2021ead40d850?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2490f6748fde9af6a8d2021ead40d850?s=96&d=identicon&r=g\",\"caption\":\"Christiana Sciaudone\"},\"description\":\"Christiana Sciaudone is a long-time, award-winning journalist who has written extensively on financial markets and other topics for Bloomberg, Associated Press, The Wall Street Journal, Business Insider, Vogue Business, Skift, and many more. She holds a B.A. in English from Pace University and an M.A. from each of New York University and Touro University Worldwide.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/christianasciaudone\/\"],\"gender\":\"Female\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/Journalism\",\"https:\/\/en.wikipedia.org\/wiki\/Finance\",\"https:\/\/en.wikipedia.org\/wiki\/Editing\",\"https:\/\/www.wikidata.org\/wiki\/Q11030\",\"https:\/\/www.wikidata.org\/wiki\/Q43015\",\"https:\/\/www.wikidata.org\/wiki\/Q194105\"],\"knowsLanguage\":[\"English\",\"Portuguese\",\"Spanish\"],\"url\":\"https:\/\/www.practicalecommerce.com\/author\/christiana-sciaudone\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Thrasio Slims Down in Comeback Attempt - Practical Ecommerce","description":"The Amazon aggregator averaged one acquisition per week during the pandemic. Then it filed for bankruptcy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt","og_locale":"en_US","og_type":"article","og_title":"Thrasio Slims Down in Comeback Attempt","og_description":"The Amazon aggregator averaged one acquisition per week during the pandemic. Then it filed for bankruptcy.","og_url":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2024-07-15T09:00:44+00:00","article_modified_time":"2024-07-15T10:28:42+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Thrasio-Slims-Down-in-Comeback-Attempt.jpg","type":"image\/jpeg"}],"author":"Christiana Sciaudone","twitter_card":"summary_large_image","twitter_creator":"@practicalecomm","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Christiana Sciaudone","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt"},"author":{"name":"Christiana Sciaudone","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/f1a219ead8e189cda77fcd2b5fe31fa2"},"headline":"Thrasio Slims Down in Comeback Attempt","datePublished":"2024-07-15T09:00:44+00:00","dateModified":"2024-07-15T10:28:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt"},"wordCount":736,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Thrasio-Slims-Down-in-Comeback-Attempt.jpg","articleSection":["Finance"],"inLanguage":"en-US","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt","url":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt","name":"Thrasio Slims Down in Comeback Attempt - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Thrasio-Slims-Down-in-Comeback-Attempt.jpg","datePublished":"2024-07-15T09:00:44+00:00","dateModified":"2024-07-15T10:28:42+00:00","description":"The Amazon aggregator averaged one acquisition per week during the pandemic. Then it filed for bankruptcy.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Thrasio-Slims-Down-in-Comeback-Attempt.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Thrasio-Slims-Down-in-Comeback-Attempt.jpg","width":360,"height":240,"caption":"\"Behold Our Brands\" text from Thrasio's site"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/thrasio-slims-down-in-comeback-attempt#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Thrasio Slims Down in Comeback Attempt"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/f1a219ead8e189cda77fcd2b5fe31fa2","name":"Christiana Sciaudone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2490f6748fde9af6a8d2021ead40d850?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2490f6748fde9af6a8d2021ead40d850?s=96&d=identicon&r=g","caption":"Christiana Sciaudone"},"description":"Christiana Sciaudone is a long-time, award-winning journalist who has written extensively on financial markets and other topics for Bloomberg, Associated Press, The Wall Street Journal, Business Insider, Vogue Business, Skift, and many more. She holds a B.A. in English from Pace University and an M.A. from each of New York University and Touro University Worldwide.","sameAs":["https:\/\/www.linkedin.com\/in\/christianasciaudone\/"],"gender":"Female","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/Journalism","https:\/\/en.wikipedia.org\/wiki\/Finance","https:\/\/en.wikipedia.org\/wiki\/Editing","https:\/\/www.wikidata.org\/wiki\/Q11030","https:\/\/www.wikidata.org\/wiki\/Q43015","https:\/\/www.wikidata.org\/wiki\/Q194105"],"knowsLanguage":["English","Portuguese","Spanish"],"url":"https:\/\/www.practicalecommerce.com\/author\/christiana-sciaudone"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1539760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2447"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1539760"}],"version-history":[{"count":4,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1539760\/revisions"}],"predecessor-version":[{"id":1539796,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1539760\/revisions\/1539796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1539785"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1539760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1539760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1539760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}