{"id":1540544,"date":"2024-07-29T10:20:06","date_gmt":"2024-07-29T14:20:06","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1540544"},"modified":"2024-07-29T10:20:06","modified_gmt":"2024-07-29T14:20:06","slug":"ecommerce-ma-stabilizing-advisor-says","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/ecommerce-ma-stabilizing-advisor-says","title":{"rendered":"Ecommerce M&A Stabilizing, Advisor Says"},"content":{"rendered":"

The market for ecommerce businesses looks to be stabilizing this year, according to Mark Daoust, founder of Quiet Light<\/a>, a brokerage and advisory firm.<\/p>\n

\u201cOn the buy side, it feels as if things have stabilized somewhat \u2014 maybe not in a great place, but stabilized,\u201d Daoust said in a video interview this month. \u201cWe’re not seeing as many fits and starts as before.\u201d<\/p>\n

Last year saw a market mismatch of either not enough sellers or not enough buyers. Now, buyers are active but more cautious, with the average time to complete a deal extending to 150 days from 110 days in 2021.<\/p>\n

\"Mark

Mark Daoust<\/p><\/div>\n

\u201cBuyers are more sensitive to issues within the business than they were in the past,\u201d Daoust said. \u201cThe dominant issue now is a lot more businesses have declining trends. As one of my brokers put it, we’re listing a lot of businesses that need things to be fixed.\u201d<\/p>\n

Buyer’s Market<\/h3>\n

Daoust forecasts steady acquisitions<\/a> into the fall and a chance for real improvement in 2025. That assumes businesses stop bleeding and sellers adjust their expectations to what is now a buyer\u2019s market. That said, a higher percentage of deals are falling apart during due diligence.<\/p>\n

\u201cA buyer isn’t going to acquire a business that’s fatally ill,\u201d Daoust said. \u201cWhen they’re evaluating something with declining trends, buyers ask, \u2018Is it going to be stable in the long term? Can I fix this? Can I return this to profitability?\u2019 If so, it’s a great buy and a good deal for buyers. This is a great opportunity for buyers to purchase some of these businesses at lower valuations.\u201d<\/p>\n

It would help if interest rates were lower, making capital less costly, but Daoust has seen a number of buyers with loans from the U.S. Small Business Administration to fund their transactions, albeit at high rates, upwards of 13%.<\/p>\n

Moreover, for the right deal, buyers are willing to take chances with private lending or rates upwards of 20%.<\/p>\n

Regardless, deal activity should also pick up post-election, no matter who wins.<\/p>\n

“Republican, Democrat. It doesn’t really matter. The market loosens up pretty quickly after,” he said. “I would expect the same here.”<\/p>\n

Buyers increasingly seek multiple revenue channels beyond Amazon<\/a>. Shopify, Walmart, Target, and TikTok are all solid platforms for sales.<\/p>\n

\u201cYou can build a good business outside of Amazon. We’re seeing more merchants expand to physical retail stores,\u201d Daoust said. Social media is also becoming very relevant. \u201cThe TikTok Shops<\/a> we’re seeing look very promising.\u201d<\/p>\n

Artificial intelligence may be a game-changer. Businesses will need to reassess search engine optimization and determine how to optimize for AI, Daoust said.<\/p>\n

“From a business owner standpoint, I’m thinking, ‘How can I utilize it?'” Daoust said. “A client came to us saying we were recommended by ChatGPT<\/a>. I thought, whoa, this is now something we need to look at.”<\/p>\n","protected":false},"excerpt":{"rendered":"

The halcyon days of 2021 are gone, yet plenty of buyers seek promising ecommerce businesses.<\/p>\n","protected":false},"author":2447,"featured_media":1540616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58308],"tags":[],"class_list":["post-1540544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance",""],"acf":[],"yoast_head":"\nEcommerce M&A Stabilizing, Advisor Says - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"The halcyon days of 2021 are gone, yet plenty of buyers seek promising ecommerce businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/ecommerce-ma-stabilizing-advisor-says\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce M&A Stabilizing, Advisor Says\" \/>\n<meta property=\"og:description\" content=\"The halcyon days of 2021 are gone, yet plenty of buyers seek promising ecommerce businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/ecommerce-ma-stabilizing-advisor-says\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-29T14:20:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Ecommerce-MA-Stabilizing-Advisor-Says.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christiana Sciaudone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christiana Sciaudone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/ecommerce-ma-stabilizing-advisor-says#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/ecommerce-ma-stabilizing-advisor-says\"},\"author\":{\"name\":\"Christiana Sciaudone\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/f1a219ead8e189cda77fcd2b5fe31fa2\"},\"headline\":\"Ecommerce M&A Stabilizing, Advisor Says\",\"datePublished\":\"2024-07-29T14:20:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/ecommerce-ma-stabilizing-advisor-says\"},\"wordCount\":483,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/ecommerce-ma-stabilizing-advisor-says#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/07\/Ecommerce-MA-Stabilizing-Advisor-Says.jpg\",\"articleSection\":[\"Finance\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/ecommerce-ma-stabilizing-advisor-says\",\"url\":\"https:\/\/www.practicalecommerce.com\/ecommerce-ma-stabilizing-advisor-says\",\"name\":\"Ecommerce M&A Stabilizing, Advisor Says - 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