{"id":1540783,"date":"2024-08-04T05:54:05","date_gmt":"2024-08-04T09:54:05","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1540783"},"modified":"2025-09-05T08:24:22","modified_gmt":"2025-09-05T12:24:22","slug":"5-content-marketing-ideas-september-2024","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/5-content-marketing-ideas-september-2024","title":{"rendered":"5 Content Marketing Ideas for September 2024"},"content":{"rendered":"

Content marketers need new ideas every month for articles, videos, and podcasts that will keep their websites and social media profiles busy and engaged.<\/p>\n

Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers.<\/p>\n

Content marketing drives many business objectives, from search engine optimization to social media marketing<\/a> to brand building<\/a>. But ideas fuel this kind of marketing, and they can be challenging to come up with.<\/p>\n

What follows are five content marketing ideas for September 2024.<\/p>\n

National Tailgating Day<\/h3>\n

National Tailgating Day is celebrated on the first Saturday in September, which in 2024 falls on the 7th.<\/p>\n

Luke Lorick, the founder of the Tailgating Challenge, started National Tailgating Day in 2016 and has since focused the event around a love for sports, cooking, and camaraderie.<\/p>\n

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Tailgating is an American tradition and, therefore, a content marketing opportunity.<\/p><\/div>\n

While there is conflicting data on the economics of football tailgating, some have estimated that 80% of Americans have participated at one time or another in a tailgating event and that collectively, revelers spend about $35 billion annually on tailgating gear, food, and beverages.<\/p>\n

Content marketers have several angles for tailgating topics, many of which can be closely associated with the products a business sells.<\/p>\n

For example, Venture Heat, which sells coats, jackets, and vests with built-in heaters, published “The Ultimate Guide: Tips for Tailgating Like a Pro<\/a>,” a short tailgating checklist that included “stay warm” and linked to three of the brand’s heated puffy vests.<\/p>\n

Potential articles or podcasts might include:<\/p>\n