{"id":1540901,"date":"2024-08-08T09:14:28","date_gmt":"2024-08-08T13:14:28","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1540901"},"modified":"2024-08-08T13:20:19","modified_gmt":"2024-08-08T17:20:19","slug":"googles-search-tie-ups-are-illegal-judge-rules","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules","title":{"rendered":"Google&#8217;s Search Tie-ups Are Illegal, Judge Rules"},"content":{"rendered":"<p>A federal judge <a href=\"https:\/\/www.axios.com\/2024\/08\/05\/google-antitrust-lawsuit-monopoly\">ruled<\/a> on August 5 that Google&#8217;s search business violates U.S. antitrust law. In U.S. District Court in Washington, D.C., Judge Admit Mehta&#8217;s opinion states, &#8220;Google is a monopolist, and it has acted as one to maintain its monopoly.&#8221;<\/p>\n<p>Though Google has stated that it will appeal, the ruling will have lasting implications.<\/p>\n<div id=\"everviz-COS4GO76o\" class=\"everviz-COS4GO76o\"><script src=\"https:\/\/app.everviz.com\/inject\/COS4GO76o\/?v=4\" defer=\"defer\"><\/script><\/div>\n<h3>Distribution Agreements<\/h3>\n<p><a href=\"https:\/\/www.documentcloud.org\/documents\/25032786-googleruling\">According<\/a> to Judge Mehta, in 2020 nearly 90% of search queries went through Google. The decision focuses on Google&#8217;s distribution deals to reach users. The company pays billions to third-party providers \u2014 web browser software, mobile device manufacturers, wireless carriers \u2014 to be the default search engine. Apple alone received $20 billion in 2022 to make Google the default search engine on Safari.<\/p>\n<p>For Google, more users means more data and more advertising revenue. According to the opinion, Google&#8217;s advertising revenue grew from $47 billion in 2014 to $146 billion in 2021.<\/p>\n<h3>The Ruling<\/h3>\n<p>In 2020, the U.S. Department of Justice filed two lawsuits against Google. One claimed that the distribution agreements violate the Sherman Antitrust Act, which prohibits activities restricting commerce and competition. The second asserted that Google Ad Manager restricted competition in advertising technology.<\/p>\n<p>Judge Mehta, ruling in the first case, concluded that Google indeed violated the Sherman Antitrust Act, stating:<\/p>\n<ul>\n<li>General search services and search ads are distinct markets,<\/li>\n<li>Google has monopoly power in those markets,<\/li>\n<li>Google&#8217;s distribution agreements are exclusive and anticompetitive,<\/li>\n<li>Google has not offered valid procompetitive justifications for those agreements.<\/li>\n<\/ul>\n<p>He also concluded that Google charges &#8220;supracompetitive&#8221; prices for general search text ads, which show its monopoly power.<\/p>\n<p>Mehta announced no fines or sanctions pending Google&#8217;s appeal.<\/p>\n<h3>Advertisers<\/h3>\n<p>Little will change in the short term to impact advertising performance. Likely Google will cease pursuing new distribution deals. Even if the ruling is upheld, it&#8217;s unclear when and if those deals end. For example, the Apple deal is through 2026.<\/p>\n<p>Nonetheless, advertisers should <a href=\"https:\/\/www.practicalecommerce.com\/23-search-engine-alternatives-to-google\">consider options<\/a> beyond Google. Presumably more search providers will emerge, although Google will likely remain the <a href=\"https:\/\/www.practicalecommerce.com\/charts-top-global-search-engines\">most popular<\/a>. (AI-powered search competitors have not lessened Google&#8217;s dominance, <a href=\"https:\/\/sparktoro.com\/blog\/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google\/\">per SparkToro<\/a>.)<\/p>\n<p>Future legislation could force platforms such as Safari to give users a clearer option of their preferred search engine. We&#8217;ve seen this scenario with user privacy. Websites must be transparent about how they use and collect data and allow users to opt out of tracking.<\/p>\n<p>This ruling could foretell similar lawsuits. The DOJ&#8217;s <a href=\"https:\/\/www.axios.com\/2023\/01\/25\/google-ads-threat-antitrust-suit-justice-department\">second case<\/a>, against Google Ad Manager, goes to trial in September, and the Federal Trade Commission has charged <a href=\"https:\/\/www.axios.com\/2023\/09\/26\/ftc-amazon-monopoly-lawsuit\">Amazon<\/a> and <a href=\"https:\/\/www.axios.com\/2022\/09\/21\/meta-facebook-not-so-big-tech-antitrust\">Meta<\/a> with anticompetitive practices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google pays billions to Apple and other providers for being the default search engine.  <\/p>\n","protected":false},"author":390,"featured_media":1540921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58297],"tags":[],"class_list":["post-1540901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s Search Tie-ups Are Illegal, Judge Rules - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Google pays billions to Apple and other providers for being the default search engine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Search Tie-ups Are Illegal, Judge Rules\" \/>\n<meta property=\"og:description\" content=\"Google pays billions to Apple and other providers for being the default search engine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-08T13:14:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T17:20:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/08\/Googles-Search-Tie-ups-Are-Illegal-Judge-Rules.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matthew Umbro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matt_umbro\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Umbro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules\"},\"author\":{\"name\":\"Matthew Umbro\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/b43182ca7e31d2a9ef0f6bfc8b9c89bd\"},\"headline\":\"Google&#8217;s Search Tie-ups Are Illegal, Judge Rules\",\"datePublished\":\"2024-08-08T13:14:28+00:00\",\"dateModified\":\"2024-08-08T17:20:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules\"},\"wordCount\":418,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/08\/Googles-Search-Tie-ups-Are-Illegal-Judge-Rules.jpg\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules\",\"url\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules\",\"name\":\"Google's Search Tie-ups Are Illegal, Judge Rules - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/08\/Googles-Search-Tie-ups-Are-Illegal-Judge-Rules.jpg\",\"datePublished\":\"2024-08-08T13:14:28+00:00\",\"dateModified\":\"2024-08-08T17:20:19+00:00\",\"description\":\"Google pays billions to Apple and other providers for being the default search engine.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/08\/Googles-Search-Tie-ups-Are-Illegal-Judge-Rules.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/08\/Googles-Search-Tie-ups-Are-Illegal-Judge-Rules.jpg\",\"width\":360,\"height\":240,\"caption\":\"Photo of an office building with Google logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google&#8217;s Search Tie-ups Are Illegal, Judge Rules\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/b43182ca7e31d2a9ef0f6bfc8b9c89bd\",\"name\":\"Matthew Umbro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ef6a0b165850fdfb2747363d78641b4f?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ef6a0b165850fdfb2747363d78641b4f?s=96&d=identicon&r=g\",\"caption\":\"Matthew Umbro\"},\"description\":\"Matthew Umbro is the Senior Director of Paid Search at Arbutus Digital, a leading marketing agency. Since 2007, he has helped clients worldwide across multiple industries run profitable pay-per-click accounts. He is the founder of #PPCChat, a weekly X chat for industry specialists. Matt holds a B.A. in Communication from the University of New Hampshire. Contact Matt via email or LinkedIn.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/mattumbro\/\",\"https:\/\/x.com\/matt_umbro\",\"https:\/\/twitter.com\/search?q=ppcchat\"],\"gender\":\"Male\",\"award\":[\"Google Shopping Ads Certification\",\"Google Ads Search Certification\"],\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\",\"hhttps:\/\/www.wikidata.org\/wiki\/Q271982\",\"https:\/\/en.wikipedia.org\/wiki\/Google_Ads\",\"https:\/\/en.wikipedia.org\/wiki\/Pay-per-click\"],\"knowsLanguage\":[\"English\"],\"jobTitle\":\"V.P. Advertising\",\"worksFor\":\"Closed Loop, Inc.\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/matthewumbro\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google's Search Tie-ups Are Illegal, Judge Rules - Practical Ecommerce","description":"Google pays billions to Apple and other providers for being the default search engine.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules","og_locale":"en_US","og_type":"article","og_title":"Google's Search Tie-ups Are Illegal, Judge Rules","og_description":"Google pays billions to Apple and other providers for being the default search engine.","og_url":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_published_time":"2024-08-08T13:14:28+00:00","article_modified_time":"2024-08-08T17:20:19+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/08\/Googles-Search-Tie-ups-Are-Illegal-Judge-Rules.jpg","type":"image\/jpeg"}],"author":"Matthew Umbro","twitter_card":"summary_large_image","twitter_creator":"@matt_umbro","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Matthew Umbro","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules"},"author":{"name":"Matthew Umbro","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/b43182ca7e31d2a9ef0f6bfc8b9c89bd"},"headline":"Google&#8217;s Search Tie-ups Are Illegal, Judge Rules","datePublished":"2024-08-08T13:14:28+00:00","dateModified":"2024-08-08T17:20:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules"},"wordCount":418,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/08\/Googles-Search-Tie-ups-Are-Illegal-Judge-Rules.jpg","articleSection":["Google Ads"],"inLanguage":"en-US","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules","url":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules","name":"Google's Search Tie-ups Are Illegal, Judge Rules - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/08\/Googles-Search-Tie-ups-Are-Illegal-Judge-Rules.jpg","datePublished":"2024-08-08T13:14:28+00:00","dateModified":"2024-08-08T17:20:19+00:00","description":"Google pays billions to Apple and other providers for being the default search engine.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/08\/Googles-Search-Tie-ups-Are-Illegal-Judge-Rules.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/08\/Googles-Search-Tie-ups-Are-Illegal-Judge-Rules.jpg","width":360,"height":240,"caption":"Photo of an office building with Google logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/googles-search-tie-ups-are-illegal-judge-rules#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Google&#8217;s Search Tie-ups Are Illegal, Judge Rules"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/b43182ca7e31d2a9ef0f6bfc8b9c89bd","name":"Matthew Umbro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ef6a0b165850fdfb2747363d78641b4f?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef6a0b165850fdfb2747363d78641b4f?s=96&d=identicon&r=g","caption":"Matthew Umbro"},"description":"Matthew Umbro is the Senior Director of Paid Search at Arbutus Digital, a leading marketing agency. Since 2007, he has helped clients worldwide across multiple industries run profitable pay-per-click accounts. He is the founder of #PPCChat, a weekly X chat for industry specialists. Matt holds a B.A. in Communication from the University of New Hampshire. Contact Matt via email or LinkedIn.","sameAs":["https:\/\/www.linkedin.com\/in\/mattumbro\/","https:\/\/x.com\/matt_umbro","https:\/\/twitter.com\/search?q=ppcchat"],"gender":"Male","award":["Google Shopping Ads Certification","Google Ads Search Certification"],"knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/Digital_marketing","hhttps:\/\/www.wikidata.org\/wiki\/Q271982","https:\/\/en.wikipedia.org\/wiki\/Google_Ads","https:\/\/en.wikipedia.org\/wiki\/Pay-per-click"],"knowsLanguage":["English"],"jobTitle":"V.P. Advertising","worksFor":"Closed Loop, Inc.","url":"https:\/\/www.practicalecommerce.com\/author\/matthewumbro"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1540901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/390"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1540901"}],"version-history":[{"count":5,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1540901\/revisions"}],"predecessor-version":[{"id":1540926,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1540901\/revisions\/1540926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1540921"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1540901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1540901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1540901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}