{"id":1541928,"date":"2024-09-01T05:00:47","date_gmt":"2024-09-01T09:00:47","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1541928"},"modified":"2024-09-01T05:37:46","modified_gmt":"2024-09-01T09:37:46","slug":"programmatic-seo-for-ecommerce-ai-driven","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/programmatic-seo-for-ecommerce-ai-driven","title":{"rendered":"Programmatic SEO for Ecommerce, AI-Driven"},"content":{"rendered":"

Whether they know it or not, many ecommerce marketers are programmatic search engine optimizers. It’s one of the hottest SEO tactics in the artificial intelligence era.<\/p>\n

Marketers can use what they already know about optimizing product and category pages to attract new visitors.<\/p>\n

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Programmatic SEO uses data, algorithms, automation, and AI to create hundreds or even thousands of web pages.<\/p><\/div>\n

Programmatic SEO<\/h3>\n

You will not likely find “programmatic SEO” in a dictionary. The process uses algorithms, automation, and sometimes AI to create keyword-specific web pages at scale.<\/p>\n

The technique aims to rank pages<\/a> for a vast number of long-tail keywords<\/a>, driving traffic and topical authority.<\/p>\n

Programmatic SEO (pSEO) saves content in a database and displays it on a website using a template. Thus it’s similar to the way ecommerce websites already work.<\/p>\n

An online shop keeps product information \u2014\u00a0 e.g., item name, description, picture, price \u2014 in a database. Each product detail page uses the same layout or template and loads content from that source.<\/p>\n

Consider the Dick’s Sporting Goods website. It had 105 Nike men’s running shoes at the time of writing. All are content pages in the pSEO context.<\/p>\n

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Dick’s Sporting Goods dynamically generates product detail pages, with 105 such pages for Nike men’s running shoes.<\/p><\/div>\n

Each page shared the same template and targeted a unique long-tail keyword such as “Nike Men’s Pegasus 41 Running Shoes” or “Nike Men’s InfinityRN 4 Running Shoes.”<\/p>\n

Every ecommerce platform, content management system, and blogging tool behaves similarly. The pSEO approach applies the concept to content generation and marketing.<\/p>\n

Ecommerce pSEO<\/h3>\n

Imagine a new online store selling shoes. This new shop is unlikely to rank for a stem keyword of “running shoes,” given it would have to compete with retail behemoths like Dick’s Sporting Goods or even manufacturers like Nike.<\/p>\n

Instead, the new store might try a content marketing approach to attract folks who might eventually<\/em> want to buy shoes.<\/p>\n

The merchant could do it manually with a series of blog posts or automate it with pSEO.<\/p>\n

Keyword Phrase<\/h4>\n

The first step in the pSEO process is identifying a stem keyword phrase to modify into a long tail. If it focused on trail running, this new shoe seller could choose a phrase such as “national park running trails.”<\/p>\n

The phase can be extended with superlatives and locations.<\/p>\n