{"id":1542036,"date":"2024-09-03T10:31:44","date_gmt":"2024-09-03T14:31:44","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1542036"},"modified":"2024-09-03T13:10:16","modified_gmt":"2024-09-03T17:10:16","slug":"tips-for-internal-and-external-page-links","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/tips-for-internal-and-external-page-links","title":{"rendered":"Tips for Internal and External Page Links"},"content":{"rendered":"<p>Google&#8217;s original ranking algorithm relied on inbound links to gauge a page&#8217;s quality. Links remain critical for organic rankings despite suggestions otherwise. Common questions include tactics for internal links, the value of outbound external links, and strategies for anchor text.<\/p>\n<p>Certainly I can share my experiences as a 15-year search optimizer, but guidance from Google representatives is helpful. Here are those answers.<\/p>\n<h3>Internal Links<\/h3>\n<p>Internal links play a huge role in rankings in two ways:<\/p>\n<ul>\n<li>Importance. The number of internal links pointing to a page signal to Google its relative importance.<\/li>\n<\/ul>\n<ul>\n<li>Content. The anchor text of internal links and surrounding copy <a href=\"https:\/\/www.youtube.com\/watch?v=aEE8wfC-7gA&amp;t=995s\">help Google<\/a> understand the linked page&#8217;s purpose and relevancy.<\/li>\n<\/ul>\n<p>There&#8217;s no maximum number of internal outbound links on a page, although Google likely values links in navigation and footers less than in the body. The text surrounding such contextual links \u2014 in articles, product descriptions, and categories \u2014 signals relevancy.<\/p>\n<p>Thus an <a href=\"https:\/\/www.practicalecommerce.com\/ai-powered-internal-linking-tools\">effective strategy<\/a> includes:<\/p>\n<ul>\n<li>Links from a product&#8217;s description to an article on how to use it,<\/li>\n<li>Links from blog posts to relevant products and categories,<\/li>\n<li>Links from product categories to buyers&#8217; guides.<\/li>\n<\/ul>\n<h4>Too many links?<\/h4>\n<p>Ecommerce owners often add many internal links to, for example, related articles, products, and categories, as well as cross-sells and upsells (&#8220;frequently bought together&#8221;).<\/p>\n<p>So how many links are too many?<\/p>\n<p>Google&#8217;s answer is there is no limit. Responding to a LinkedIn query, Google&#8217;s John Mueller <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7232361005354262528\/?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7232361005354262528%2C7232363033509990400%29&amp;dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287232363033509990400%2Curn%3Ali%3Aactivity%3A723\">stated<\/a>, &#8220;Nobody at Google counts the links or the words on your blog posts.&#8221;<\/p>\n<p>Other Google representatives have said more or less the same. But <a href=\"https:\/\/www.practicalecommerce.com\/yes-clicks-and-engagement-impact-seo\">leaked documentation<\/a> earlier this year suggests Googlebot may not crawl longer pages to the end. We don&#8217;t know Googlebot&#8217;s maximum page length, but the leak suggests links at the bottom of long articles could be ignored.<\/p>\n<h4>Over-optimization?<\/h4>\n<p>Should site owners fret about using exact-match keywords for internal anchor text? Per Google, <a href=\"https:\/\/www.seroundtable.com\/google-no-internal-linking-overoptimization-penalty-27092.html\">the answer<\/a> is &#8220;no.&#8221; There&#8217;s no such thing as over-optimizing internal links.<\/p>\n<p>Use whatever <a href=\"https:\/\/www.practicalecommerce.com\/seo-and-internal-anchor-text\">anchor text<\/a> you choose. Keep in mind, though, that relevant contextual links are likely more effective for rankings, even if you can use a well-optimized anchor. For example, linking to a running-shoe product page is likely more effective from an article about running than from one about car repair.<\/p>\n        <div class=\"backlist-wrapper\">\n            <h3 class=\"recommended\"><div class=\"icon\"><\/div> Recommended<\/h3>\n            <a href=\"https:\/\/www.practicalecommerce.com\/10-do-it-yourself-seo-tips-to-save-money?utm_source=back\" >\n                <div class=\"backlist-content\" >\n                    <div href=\"\" class=\"thumb-link\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2023\/12\/10-Do-it-yourself-SEO-Tips-to-Save-Money.jpg\" alt=\"10 Do-it-yourself SEO Tips to Save Money\" loading=\"lazy\" \/>\n                                            <\/div>\n                    <div class=\"backlist-detail\">\n                                                <h4>10 Do-it-yourself SEO Tips to Save Money<\/h4>\n                                                    <p class=\"backlist-date\">December 21, 2023<\/p>\n                                            <\/div>\n                <\/div>\n            <\/a>\n        <\/div>\n        \n<h3>External Links<\/h3>\n<p>Google has <a href=\"https:\/\/www.seroundtable.com\/google-says-outbound-links-are-not-a-ranking-factor-21545.html\">long stated<\/a> that outbound external links do not improve a page&#8217;s rankings or trust, even when linking to .gov (government) or .edu (education) sites.<\/p>\n<p>I cannot confirm this either way, although one university <a href=\"https:\/\/www.annsmarty.com\/p\/geo-generative-engine-optimization\">study<\/a> last year found generative AI engines (e.g., ChatGPT, Claude, Gemini) cited an article more often when it included links to those trusted sources.<\/p>\n<p>Since Google search now uses gen AI technology, it is safe to assume that links to <a href=\"https:\/\/www.practicalecommerce.com\/3-tiered-index-hints-seo-link-value\">trusted sources<\/a> may be helpful for rankings, especially if they benefit humans, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Links remain critical to search engine optimization despite confusion and suggestions otherwise.<\/p>\n","protected":false},"author":2425,"featured_media":1542078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58320],"tags":[],"class_list":["post-1542036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - 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