{"id":1542207,"date":"2024-09-09T05:00:20","date_gmt":"2024-09-09T09:00:20","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1542207"},"modified":"2024-09-08T12:25:18","modified_gmt":"2024-09-08T16:25:18","slug":"underused-seo-reports-in-search-console","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/underused-seo-reports-in-search-console","title":{"rendered":"Underused SEO Reports in Search Console"},"content":{"rendered":"<p>Google Search Console is among the most helpful free tools for search engine optimization. <a href=\"https:\/\/www.practicalecommerce.com\/seo-6-critical-reports-on-the-new-google-search-console\">GSC<\/a>&#8216;s popular &#8220;Performance&#8221; section shows a site&#8217;s rankings, sources of organic clicks, and other info, such as:<\/p>\n<ul>\n<li>Highest-traffic pages,<\/li>\n<li>Best-performing search queries,<\/li>\n<li>Page and queries <a href=\"https:\/\/www.practicalecommerce.com\/how-to-diagnose-organic-traffic-losses-using-search-console\">with traffic losses<\/a> (after a Google update).<\/li>\n<\/ul>\n<p>Yet the Performance section provides much more. Here are three little-used reports to improve SEO.<\/p>\n<h3>Visitors&#8217; Devices<\/h3>\n<p>Smartphones are increasingly the <a href=\"https:\/\/www.practicalecommerce.com\/mobile-dominate-ecommerce-conversions\">top device<\/a> for visitors and conversions. But sites vary. Some still have more desktop users than mobile.<\/p>\n<p>Search Console reports the number of visitors searching and landing on your site on mobile and desktop devices. In &#8220;Performance&#8221; &gt; &#8220;Search results&#8221;:<\/p>\n<ul>\n<li>Click &#8220;New&#8221; to create a new filter,<\/li>\n<li>Select &#8220;Device,&#8221;<\/li>\n<li>Click the &#8220;Compare&#8221; tab,<\/li>\n<li>Apply &#8220;Desktop&#8221; vs. &#8220;Mobile.&#8221;<\/li>\n<\/ul>\n<p>The example below shows a site where visitors mostly search and click from desktop devices. Thus SEO for this site should focus on the desktop version.<\/p>\n<div id=\"attachment_1542231\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-Mobile-vs-desktop-performance.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1542231\" class=\"wp-image-1542231 size-large\" title=\"Screenshot of the report in Search Console's &quot;Performance&quot; section\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-Mobile-vs-desktop-performance-570x324.jpg\" alt=\"Screenshot of the report in Search Console's &quot;Performance&quot; section\" width=\"570\" height=\"324\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-Mobile-vs-desktop-performance-570x324.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-Mobile-vs-desktop-performance-300x170.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-Mobile-vs-desktop-performance-768x436.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-Mobile-vs-desktop-performance.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1542231\" class=\"wp-caption-text\">Search Console&#8217;s Performance section shows visitors&#8217; devices. In this report, most visitors use desktops. <em>Click image to enlarge. <\/em><\/p><\/div>\n<h3>Traffic from Images<\/h3>\n<p>Google&#8217;s image results and image packs can generate many clicks. Yet there&#8217;s no easy way to identify the best performers. Search Console gives some insight at &#8220;Performance&#8221; &gt; &#8220;Search results.&#8221;<\/p>\n<ul>\n<li>Select &#8220;Search type: Image,&#8221;<\/li>\n<li>Click to the &#8220;Queries&#8221; column<\/li>\n<li>Sort results by &#8220;Clicks.&#8221;<\/li>\n<\/ul>\n<p>Then search Google Images for those queries to find your image that ranks and produces clicks. There&#8217;s no better way in my experience to see a site&#8217;s performance in Image search.<\/p>\n<p>Keep an eye on your image optimization techniques \u2014 e.g., alt text, file type, size \u2014and <a href=\"https:\/\/www.practicalecommerce.com\/how-images-help-overall-seo\">adjust the strategy<\/a> accordingly.<\/p>\n<div id=\"attachment_1542232\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-image-search-e1725718524358.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1542232\" class=\"wp-image-1542232 size-large\" title=\"Screenshot of the &quot;Search type: Image&quot; report in Search Console\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-image-search-e1725718524358-570x295.jpg\" alt=\"Screenshot of the &quot;Search type: Image&quot; report in Search Console\" width=\"570\" height=\"295\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-image-search-e1725718524358-570x295.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-image-search-e1725718524358-300x155.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-image-search-e1725718524358-768x398.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-image-search-e1725718524358-1536x795.jpg 1536w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-image-search-e1725718524358.jpg 1626w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1542232\" class=\"wp-caption-text\">Filter by &#8220;Search type: Image&#8221; to view traffic (clicks) from that source. <em>Click screenshot to enlarge.<\/em><\/p><\/div>\n<h3>Visitors&#8217; Countries<\/h3>\n<p>Searchers landing on English-language sites are likely from the United States because it is the most populous English-speaking country. But other countries offer much ecommerce potential.<\/p>\n<p>To see visitors&#8217; countries, use &#8220;Performance&#8221; &gt; &#8220;Search results&#8221;:<\/p>\n<ul>\n<li>Click the &#8220;Countries&#8221; column,<\/li>\n<li>Sort by &#8220;Clicks.&#8221;<\/li>\n<\/ul>\n<p>Get deeper insight into this data by creating a filter to reveal the visitors who <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/translated-results\">translate search results<\/a> into their native language before accessing your site. Countries with substantial clicks from translated results suggest a market better served in that language.<\/p>\n<ul>\n<li>Click &#8220;New&#8221; to create a filter,<\/li>\n<li>Select &#8220;Search appearance,&#8221;<\/li>\n<li>Choose &#8220;Translated results.&#8221;<\/li>\n<\/ul>\n<p>In the example below, visitors from Indonesia translated search results the most.<\/p>\n<div id=\"attachment_1542233\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/4-language-e1725718554672.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1542233\" class=\"wp-image-1542233 size-large\" title=\"Screenshot of &quot;Search appearance: Translated&quot; in Search Console\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/4-language-e1725718554672-570x358.jpg\" alt=\"Screenshot of &quot;Search appearance: Translated&quot; in Search Console\" width=\"570\" height=\"358\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/4-language-e1725718554672-570x358.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/4-language-e1725718554672-300x188.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/4-language-e1725718554672-768x482.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/4-language-e1725718554672.jpg 1506w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1542233\" class=\"wp-caption-text\">Search Console can report the number of visitors that first translated in search. <em>Click image to enlarge.<\/em><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search Console is the free powerhouse for organic rankings. Yet some helpful reports are little used. <\/p>\n","protected":false},"author":2425,"featured_media":1542241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58321],"tags":[],"class_list":["post-1542207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Underused SEO Reports in Search Console - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Search Console is the free powerhouse for organic rankings. 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