{"id":1542459,"date":"2024-09-15T05:00:05","date_gmt":"2024-09-15T09:00:05","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1542459"},"modified":"2024-09-14T16:21:21","modified_gmt":"2024-09-14T20:21:21","slug":"googles-about-this-result-explained","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/googles-about-this-result-explained","title":{"rendered":"Google&#8217;s &#8216;About this result&#8217; Explained"},"content":{"rendered":"<p>Google provides an &#8220;About this result&#8221; panel for organic listings. It appears behind the three dots to the right of every organic result and contains data about that page.<\/p>\n<p>The panel does not appear on blended results, such as &#8220;stores,&#8221; &#8220;news,&#8221; and &#8220;Interesting finds.&#8221; Sometimes the only way to tell organic results from other listings is via the three dots.<\/p>\n<div id=\"attachment_1542484\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/1-About-three-dots-e1726341118320.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1542484\" class=\"wp-image-1542484 size-large\" title=\"Screenshot showing three dots for a TechRadar search result \" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/1-About-three-dots-e1726341118320-570x171.jpg\" alt=\"Screenshot showing three dots for a TechRadar search result \" width=\"570\" height=\"171\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/1-About-three-dots-e1726341118320-570x171.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/1-About-three-dots-e1726341118320-300x90.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/1-About-three-dots-e1726341118320-768x230.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/1-About-three-dots-e1726341118320.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1542484\" class=\"wp-caption-text\">Google&#8217;s &#8220;about&#8221; panel appears behind the three dots of every organic search result.<\/p><\/div>\n<p>The panel may vary slightly, but it generally includes the following sections.<\/p>\n<h3>Options to Interact<\/h3>\n<p>The top section links to the page and provides options to share it on social media, save it, remove it from your personalized results, and provide feedback.<\/p>\n<div id=\"attachment_1542485\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-how-to-interact.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1542485\" class=\"wp-image-1542485 size-large\" title=\"Screenshot of the &quot;About&quot; section for TechRadar.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-how-to-interact-570x203.jpg\" alt=\"Screenshot of the &quot;About&quot; section for TechRadar.\" width=\"570\" height=\"203\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-how-to-interact-570x203.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-how-to-interact-300x107.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-how-to-interact-768x274.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/2-how-to-interact.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1542485\" class=\"wp-caption-text\">The top section links to the page and provides options to interact with it.<\/p><\/div>\n<p>Search engine practitioners debate whether these options provide <a href=\"https:\/\/www.practicalecommerce.com\/seo-signals-from-serps\">additional ranking data<\/a> to Google. For example, could a page rank higher if enough people saved or shared it?<\/p>\n<p>I&#8217;ve seen no direct confirmation from Google, but manipulating these signals (e.g., recruiting folks to save URLs or post negative feedback on a competitor) is a bad idea.<\/p>\n<h3>&#8216;About the source&#8217;<\/h3>\n<p>This section contains summary info about the site. The sources are usually from the site itself or Wikipedia, although I&#8217;ve also seen AI-generated snapshots in this section.<\/p>\n<div id=\"attachment_1542486\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-Source.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1542486\" class=\"wp-image-1542486 size-large\" title=\"Screenshot of &quot;About the source&quot; for Practicalecommerce.com\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-Source-570x402.jpg\" alt=\"Screenshot of &quot;About the source&quot; for Practicalecommerce.com\" width=\"570\" height=\"402\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-Source-570x402.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-Source-300x212.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-Source-768x541.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/09\/3-Source.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1542486\" class=\"wp-caption-text\">&#8220;About the source&#8221; contains summary info about the page and site.<\/p><\/div>\n<p>Click the &#8220;More about this page&#8221; button for more detail, such as:<\/p>\n<ul>\n<li>An in-depth description of the site (sometimes AI-generated),<\/li>\n<li>Social media channels,<\/li>\n<li>Author&#8217;s name and social media accounts,<\/li>\n<li>Reviews of the site or brand,<\/li>\n<li>Other pages mentioning the site,<\/li>\n<li>The domain age and SSL certificate,<\/li>\n<li>When it was indexed,<\/li>\n<li><a href=\"https:\/\/www.practicalecommerce.com\/seo-using-wayback-machine-google-cache\">Wayback archive<\/a> (this recently <a href=\"https:\/\/www.seroundtable.com\/google-adds-internet-archives-wayback-machine-links-38055.html\">replaced a link<\/a> to Google Cache).<\/li>\n<\/ul>\n<p>Check this page regularly to review what Google knows about your site and its competitors.<\/p>\n<h3>&#8216;About this search&#8217;<\/h3>\n<p>This section contains Google&#8217;s rationale for ranking the page for the search query. Example info includes:<\/p>\n<ul>\n<li>Whether it is a <a href=\"https:\/\/www.practicalecommerce.com\/3-ways-to-depersonalize-google-serps\">personalized result<\/a>,<\/li>\n<li><a href=\"https:\/\/www.practicalecommerce.com\/yes-seo-keywords-remain-important\">Keywords<\/a> (including related keywords) on the page matching the query,<\/li>\n<li>Publish date,<\/li>\n<li>Relevant images,<\/li>\n<li>Links from relevant pages,<\/li>\n<li>Images on those relevant pages,<\/li>\n<li>Alignment with the searcher&#8217;s language and location.<\/li>\n<\/ul>\n<p>For example, I searched &#8220;best waterfall trails in NY.&#8221; One of the panels included the following (I added the bold text):<\/p>\n<ul>\n<li>&#8220;These search terms appear in the result: <strong>best, waterfall, trails<\/strong>.&#8221;<\/li>\n<li>&#8220;Terms related to your search in the result: <strong>highest, waterfalls, falls, new york<\/strong>.&#8221;<\/li>\n<li>&#8220;This result has images related to your search.&#8221;<\/li>\n<li>&#8220;This result was published or updated recently.&#8221;<\/li>\n<li>&#8220;Other websites with your search terms link to this result.&#8221;<\/li>\n<li>&#8220;The result is in <strong>English<\/strong>.&#8221;<\/li>\n<li>&#8220;This result seems relevant for searches from: <strong>United States<\/strong>.&#8221;<\/li>\n<\/ul>\n<p>Search on key queries and then check this section for higher-ranking pages. Note their keywords and other potential factors, such as recency and visuals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google provides additional info on every organic search result behind the three dots to its right.<\/p>\n","protected":false},"author":2425,"featured_media":1542498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58321],"tags":[],"class_list":["post-1542459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s &#039;About this result&#039; Explained - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"Google provides additional info on every organic search result behind the three dots to its right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/googles-about-this-result-explained\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s &#039;About this result&#039; 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