{"id":1544001,"date":"2024-10-21T07:00:56","date_gmt":"2024-10-21T11:00:56","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1544001"},"modified":"2024-10-22T09:37:14","modified_gmt":"2024-10-22T13:37:14","slug":"is-your-site-vulnerable-to-a-google-update","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update","title":{"rendered":"Is Your Site Vulnerable to a Google Update?"},"content":{"rendered":"<p>Google has periodically updated its core algorithm for several years now. Unlike the Panda and Penguin updates a decade ago, core updates have no defined recovery tactics, at least Google will not reveal them.<\/p>\n<p>No site is safe from a Google update; ranking fluctuations are normal. Current Google search guidelines are vague and subjective \u2014 &#8220;helpful content&#8221; and &#8220;better usability&#8221; are hard to define and do not translate into an actionable strategy.<\/p>\n<p>Yet some sites are impacted more than others. I&#8217;ve seen sites that went from thousands of clicks per day to 10.<\/p>\n<p>I&#8217;ve analyzed hundreds of sites and their histories with Google updates. Here&#8217;s what makes sites the most vulnerable.<\/p>\n<h3>Dependence on a Few Pages<\/h3>\n<p>Losing traffic is probable if your site relies on two or three pages ranking for high-search-volume keywords.<\/p>\n<p>Diversifying your ranking profile with long-tail keywords is critical. Long-tail queries send fewer clicks, but losing rankings on a few won&#8217;t materially impact your overall search visibility.<\/p>\n<p>To achieve this:<\/p>\n<ul>\n<li>Don&#8217;t limit your strategy to high-search-volume keywords. In my tests, <a href=\"https:\/\/www.practicalecommerce.com\/3-tools-to-analyze-traffic-on-any-website\">popular SEO platforms<\/a> detect only about a third of ranking keywords.<\/li>\n<\/ul>\n<ul>\n<li>Create content based on what your followers, readers, and customers discuss \u2014 not keywords. Focusing on keywords for editorial decisions leads to fragile ranking profiles.<\/li>\n<\/ul>\n<ul>\n<li>Create descriptive, longer titles, especially for product pages. It will help rank for longer-tail queries.<\/li>\n<\/ul>\n<h3>Stale or Weak Backlink Profile<\/h3>\n<p>According to Google&#8217;s leaked algorithm documentation, <a href=\"https:\/\/www.practicalecommerce.com\/link-building-with-press-release-distribution\">&#8220;the freshness&#8221; of a link<\/a> is a huge factor. SEO practitioners have long known that a site cannot maintain rankings without acquiring fresh backlinks.<\/p>\n<p>Sites impacted by last year&#8217;s &#8220;helpful content&#8221; updates had weaker backlink profiles than those that maintained or increased rankings, even with similar themes and content quality.<\/p>\n<p>Certainly content, site speed, and <a href=\"https:\/\/www.practicalecommerce.com\/yes-clicks-and-engagement-impact-seo\">clicks and user experience<\/a> are key ranking factors. But strong backlink profiles appear to be paramount.<\/p>\n        <div class=\"backlist-wrapper\">\n            <h3 class=\"recommended\"><div class=\"icon\"><\/div> Recommended<\/h3>\n            <a href=\"https:\/\/www.practicalecommerce.com\/how-to-monitor-googles-updates?utm_source=back\" >\n                <div class=\"backlist-content\" >\n                    <div href=\"\" class=\"thumb-link\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/06\/How-to-Monitor-Googles-Updates.jpg\" alt=\"How to Monitor Google\u2019s Updates\" loading=\"lazy\" \/>\n                                            <\/div>\n                    <div class=\"backlist-detail\">\n                                                <h4>How to Monitor Google\u2019s Updates<\/h4>\n                                                    <p class=\"backlist-date\">June 17, 2024<\/p>\n                                            <\/div>\n                <\/div>\n            <\/a>\n        <\/div>\n        \n<h3>Few or No Brand Signals<\/h3>\n<p>I <a href=\"https:\/\/www.practicalecommerce.com\/serp-signs-of-a-trusted-brand\">explained<\/a> last year how to tell if Google recognizes a site as a brand. I always check branding when analyzing sites with big traffic losses. In most cases, an impacted site does not appear to be an entity.<\/p>\n<p>Becoming a recognizable brand is not easy. It takes a lot of time, but it is essential for consistent search visibility. Here are a few strategies for small and midsize businesses.<\/p>\n<ul>\n<li>Collaborate with other brands and nonprofits, especially if Google recognizes them as brands. Being associated with entities is the most powerful way to become one.<\/li>\n<\/ul>\n<ul>\n<li>Get nominated for industry awards or speak at conferences \u2014 anything to associate with other entities is helpful.<\/li>\n<\/ul>\n<ul>\n<li>Invest in viral marketing and social media ads. Both increase <a href=\"https:\/\/www.practicalecommerce.com\/seo-for-brand-name-queries\">branded search<\/a>, which is a huge signal to Google.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>No site is safe from a Google update, but some experience more ranking declines than others.<\/p>\n","protected":false},"author":2425,"featured_media":1544020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58320],"tags":[],"class_list":["post-1544001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your Site Vulnerable to a Google Update? - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"No site is safe from a Google update, but some experience more ranking declines than others.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Site Vulnerable to a Google Update?\" \/>\n<meta property=\"og:description\" content=\"No site is safe from a Google update, but some experience more ranking declines than others.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update\" \/>\n<meta property=\"og:site_name\" content=\"Practical Ecommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/practicalecommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/viralcontentbee.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-21T11:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-22T13:37:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/10\/Is-Your-Site-Vulnerable-to-a-Google-Update.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Smarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@seosmarty\" \/>\n<meta name=\"twitter:site\" content=\"@practicalecomm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Smarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update\"},\"author\":{\"name\":\"Ann Smarty\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\"},\"headline\":\"Is Your Site Vulnerable to a Google Update?\",\"datePublished\":\"2024-10-21T11:00:56+00:00\",\"dateModified\":\"2024-10-22T13:37:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update\"},\"wordCount\":448,\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/10\/Is-Your-Site-Vulnerable-to-a-Google-Update.jpg\",\"articleSection\":[\"Link Building\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update\",\"url\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update\",\"name\":\"Is Your Site Vulnerable to a Google Update? - Practical Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/10\/Is-Your-Site-Vulnerable-to-a-Google-Update.jpg\",\"datePublished\":\"2024-10-21T11:00:56+00:00\",\"dateModified\":\"2024-10-22T13:37:14+00:00\",\"description\":\"No site is safe from a Google update, but some experience more ranking declines than others.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#primaryimage\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/10\/Is-Your-Site-Vulnerable-to-a-Google-Update.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/10\/Is-Your-Site-Vulnerable-to-a-Google-Update.jpg\",\"width\":360,\"height\":240,\"caption\":\"Illustration of a magnifying glass over a computer screen with letter S E O\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.practicalecommerce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your Site Vulnerable to a Google Update?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#website\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"name\":\"Practical Ecommerce\",\"description\":\"Independent analysis and strategy for online merchants\",\"publisher\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.practicalecommerce.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#organization\",\"name\":\"Practical Ecommerce\",\"url\":\"https:\/\/www.practicalecommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"contentUrl\":\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg\",\"width\":250,\"height\":100,\"caption\":\"Practical Ecommerce\"},\"image\":{\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/practicalecommerce\",\"https:\/\/x.com\/practicalecomm\",\"https:\/\/www.linkedin.com\/company\/practical-ecommerce\/\",\"https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373\",\"https:\/\/www.crunchbase.com\/organization\/practical-ecommerce\",\"https:\/\/bsky.app\/profile\/practicalecommerce.com\"],\"description\":\"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.\",\"foundingDate\":\"2005-07-01\",\"duns\":\"09-076-7155\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.practicalecommerce.com\/about-us\",\"actionableFeedbackPolicy\":\"https:\/\/www.practicalecommerce.com\/contact\",\"ethicsPolicy\":\"https:\/\/www.practicalecommerce.com\/editorial-policy\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e\",\"name\":\"Ann Smarty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g\",\"caption\":\"Ann Smarty\"},\"description\":\"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.\",\"sameAs\":[\"https:\/\/www.smarty.marketing\/\",\"https:\/\/viralcontentbee.com\/\",\"https:\/\/www.linkedin.com\/in\/annsmarty\/\",\"https:\/\/x.com\/seosmarty\"],\"gender\":\"Female\",\"knowsAbout\":[\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\",\"https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing\",\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\"],\"knowsLanguage\":[\"English\",\"\u0440\u0443\u0441\u0441\u043a\u0438\u0439\"],\"jobTitle\":\"CEO and Co-founder\",\"worksFor\":\"Smarty Marketing\",\"url\":\"https:\/\/www.practicalecommerce.com\/author\/ann-smarty\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is Your Site Vulnerable to a Google Update? - Practical Ecommerce","description":"No site is safe from a Google update, but some experience more ranking declines than others.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update","og_locale":"en_US","og_type":"article","og_title":"Is Your Site Vulnerable to a Google Update?","og_description":"No site is safe from a Google update, but some experience more ranking declines than others.","og_url":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update","og_site_name":"Practical Ecommerce","article_publisher":"https:\/\/www.facebook.com\/practicalecommerce","article_author":"https:\/\/viralcontentbee.com\/","article_published_time":"2024-10-21T11:00:56+00:00","article_modified_time":"2024-10-22T13:37:14+00:00","og_image":[{"width":360,"height":240,"url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/10\/Is-Your-Site-Vulnerable-to-a-Google-Update.jpg","type":"image\/jpeg"}],"author":"Ann Smarty","twitter_card":"summary_large_image","twitter_creator":"@seosmarty","twitter_site":"@practicalecomm","twitter_misc":{"Written by":"Ann Smarty","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#article","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update"},"author":{"name":"Ann Smarty","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e"},"headline":"Is Your Site Vulnerable to a Google Update?","datePublished":"2024-10-21T11:00:56+00:00","dateModified":"2024-10-22T13:37:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update"},"wordCount":448,"publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/10\/Is-Your-Site-Vulnerable-to-a-Google-Update.jpg","articleSection":["Link Building"],"inLanguage":"en-US","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update","url":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update","name":"Is Your Site Vulnerable to a Google Update? - Practical Ecommerce","isPartOf":{"@id":"https:\/\/www.practicalecommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#primaryimage"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#primaryimage"},"thumbnailUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/10\/Is-Your-Site-Vulnerable-to-a-Google-Update.jpg","datePublished":"2024-10-21T11:00:56+00:00","dateModified":"2024-10-22T13:37:14+00:00","description":"No site is safe from a Google update, but some experience more ranking declines than others.","breadcrumb":{"@id":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#primaryimage","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/10\/Is-Your-Site-Vulnerable-to-a-Google-Update.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/10\/Is-Your-Site-Vulnerable-to-a-Google-Update.jpg","width":360,"height":240,"caption":"Illustration of a magnifying glass over a computer screen with letter S E O"},{"@type":"BreadcrumbList","@id":"https:\/\/www.practicalecommerce.com\/is-your-site-vulnerable-to-a-google-update#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.practicalecommerce.com\/"},{"@type":"ListItem","position":2,"name":"Is Your Site Vulnerable to a Google Update?"}]},{"@type":"WebSite","@id":"https:\/\/www.practicalecommerce.com\/#website","url":"https:\/\/www.practicalecommerce.com\/","name":"Practical Ecommerce","description":"Independent analysis and strategy for online merchants","publisher":{"@id":"https:\/\/www.practicalecommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.practicalecommerce.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.practicalecommerce.com\/#organization","name":"Practical Ecommerce","url":"https:\/\/www.practicalecommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","contentUrl":"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2017\/12\/practical-ecommerce-stacked-hires.jpg","width":250,"height":100,"caption":"Practical Ecommerce"},"image":{"@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/practicalecommerce","https:\/\/x.com\/practicalecomm","https:\/\/www.linkedin.com\/company\/practical-ecommerce\/","https:\/\/podcasts.apple.com\/us\/podcast\/ecommerce-conversations\/id874457373","https:\/\/www.crunchbase.com\/organization\/practical-ecommerce","https:\/\/bsky.app\/profile\/practicalecommerce.com"],"description":"Practical Ecommerce is an independent digital publication founded in 2005 that helps online merchants improve their businesses through expert articles, guides, webcasts, and podcasts. The site has published over 7,000 articles and serves millions of readers worldwide.","foundingDate":"2005-07-01","duns":"09-076-7155","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.practicalecommerce.com\/editorial-policy","ownershipFundingInfo":"https:\/\/www.practicalecommerce.com\/about-us","actionableFeedbackPolicy":"https:\/\/www.practicalecommerce.com\/contact","ethicsPolicy":"https:\/\/www.practicalecommerce.com\/editorial-policy"},{"@type":"Person","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/3a69fefe3edd100f37be8ec78483017e","name":"Ann Smarty","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.practicalecommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8d69258525dec38624a29eb3d570d8c?s=96&d=identicon&r=g","caption":"Ann Smarty"},"description":"Ann Smarty is the founder of Smarty Marketing, a boutique SEO agency based in New York, focusing on viral and Reddit marketing as well as cross-channel organic visibility. Ann's search engine optimization career began in 2005. She is the former editor-in-chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Business Trends and Mashable. Ann is also a frequent speaker at Pubcon and many other digital marketing events. Contact Ann via email or LinkedIn.","sameAs":["https:\/\/www.smarty.marketing\/","https:\/\/viralcontentbee.com\/","https:\/\/www.linkedin.com\/in\/annsmarty\/","https:\/\/x.com\/seosmarty"],"gender":"Female","knowsAbout":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization","https:\/\/en.wikipedia.org\/wiki\/Social_media_marketingdigital marketing","https:\/\/en.wikipedia.org\/wiki\/Digital_marketing"],"knowsLanguage":["English","\u0440\u0443\u0441\u0441\u043a\u0438\u0439"],"jobTitle":"CEO and Co-founder","worksFor":"Smarty Marketing","url":"https:\/\/www.practicalecommerce.com\/author\/ann-smarty"}]}},"_links":{"self":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1544001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/users\/2425"}],"replies":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/comments?post=1544001"}],"version-history":[{"count":6,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1544001\/revisions"}],"predecessor-version":[{"id":1544082,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/posts\/1544001\/revisions\/1544082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media\/1544020"}],"wp:attachment":[{"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/media?parent=1544001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/categories?post=1544001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.practicalecommerce.com\/wp-json\/wp\/v2\/tags?post=1544001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}