{"id":1545134,"date":"2024-11-18T08:11:48","date_gmt":"2024-11-18T13:11:48","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1545134"},"modified":"2024-11-18T08:13:15","modified_gmt":"2024-11-18T13:13:15","slug":"how-to-audit-html-headings-on-any-page","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/how-to-audit-html-headings-on-any-page","title":{"rendered":"How to Audit HTML Headings on Any Page"},"content":{"rendered":"<p>HTML headings are among the most important search engine optimization elements on a page. An H1 heading is the main headline, which Google often uses instead of the title tag to create an organic search snippet.<\/p>\n<p>H2 and H3 subheadings add structure to a page, help it <a href=\"https:\/\/www.practicalecommerce.com\/seo-for-featured-snippets\">get featured<\/a>, and introduce calls to action \u2014 all while inserting more keywords.<\/p>\n<p>Here are tools to audit <a href=\"https:\/\/www.practicalecommerce.com\/how-html-headings-help-seo\">HTML headings<\/a> on any web page \u2014 competitors, experts, and more.<\/p>\n<h3>Sitewide Headings<\/h3>\n<p><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">Screaming Frog<\/a> is a freemium <a href=\"https:\/\/www.practicalecommerce.com\/how-to-use-web-crawlers-for-seo\">crawler<\/a> that identifies headings on every page on a site, listing the page URL and the heading type, words, and number of characters.<\/p>\n<p>Download the report as a .csv, Excel file, or Google Sheet.<\/p>\n<p>Screaming Frog is free for up to 500 URLs. Paid access for unlimited crawls is \u20ac239 per year (approximately $250).<\/p>\n<div id=\"attachment_1545149\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/1-Screaming-Frog-e1731932972948.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1545149\" class=\"wp-image-1545149 size-large\" title=\"Screenshot of a Screaming Frog report\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/1-Screaming-Frog-e1731932972948-570x210.jpg\" alt=\"Screenshot of a Screaming Frog report\" width=\"570\" height=\"210\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/1-Screaming-Frog-e1731932972948-570x210.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/1-Screaming-Frog-e1731932972948-300x110.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/1-Screaming-Frog-e1731932972948-768x283.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/1-Screaming-Frog-e1731932972948-1536x565.jpg 1536w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/1-Screaming-Frog-e1731932972948.jpg 1794w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1545149\" class=\"wp-caption-text\">Screaming Frog identifies headings on every page on a site, listing the page URL and the heading type, words, and number of characters. <em>Click image to enlarge.<\/em><\/p><\/div>\n<h3>Quick Analysis<\/h3>\n<p><a href=\"https:\/\/chromewebstore.google.com\/detail\/seo-pro-extension\/lajfdngpocmchpihjecojjllfjeehgnl\">SEO Pro Extension<\/a> is a free Chrome <a href=\"https:\/\/www.practicalecommerce.com\/free-chrome-seo-extensions\">extension<\/a> that pulls SEO info \u2014 images, links, <a href=\"https:\/\/www.practicalecommerce.com\/3-tools-to-build-validate-schema-markup\">schema<\/a> \u2014 from any page. It has a dedicated tab for headings, making analysis quick and easy.<\/p>\n<p>Download the heading report as a .csv file.<\/p>\n<div id=\"attachment_1545150\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/2-SEO-Pro-Extension.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1545150\" class=\"wp-image-1545150 size-large\" title=\"Screenshot of a SEO Pro Extension report.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/2-SEO-Pro-Extension-570x569.jpg\" alt=\"Screenshot of a SEO Pro Extension report.\" width=\"570\" height=\"569\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/2-SEO-Pro-Extension-570x569.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/2-SEO-Pro-Extension-300x300.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/2-SEO-Pro-Extension-768x767.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/2-SEO-Pro-Extension-250x250.jpg 250w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/2-SEO-Pro-Extension.jpg 1276w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1545150\" class=\"wp-caption-text\">SEO Pro Extension, a free Chrome extension, pulls images, links, schema, and more from any page. <em>Click image to enlarge.<\/em><\/p><\/div>\n<h3>Compare Headings<\/h3>\n<p><a href=\"https:\/\/serp.tools\/tools\/title-description-h1\">Serp.tools<\/a> pulls title tags, meta descriptions, and H1, H2, and H3 headings for up to 100 URLs \u2014 all for free. The interface can hide or show all subheadings on a page. It is a helpful tool for comparing your own on-page tactics <a href=\"https:\/\/www.practicalecommerce.com\/5-tools-to-monitor-your-seo-competitors\">against competitors<\/a>.<\/p>\n<p>Download the report as an Excel file.<\/p>\n<div id=\"attachment_1545151\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/3-Serp-tools-e1731933010122.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1545151\" class=\"wp-image-1545151 size-large\" title=\"Screenshot of report from Serp.tools.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/3-Serp-tools-e1731933010122-570x329.jpg\" alt=\"Screenshot of report from Serp.tools.\" width=\"570\" height=\"329\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/3-Serp-tools-e1731933010122-570x329.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/3-Serp-tools-e1731933010122-300x173.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/3-Serp-tools-e1731933010122-768x444.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/3-Serp-tools-e1731933010122.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1545151\" class=\"wp-caption-text\">Serp.tools pulls title tags, meta descriptions, and H1, H2, and H3 headings for up to 100 URLs \u2014 helpful for comparing against competitors. <em>Click image to enlarge.<\/em><\/p><\/div>\n<h3>Keywords in Headings<\/h3>\n<p><a href=\"https:\/\/www.webceo.com\/\">WebCEO<\/a> is a premium SEO tool that identifies keywords in HTML headings. When analyzing headings, keep in mind:<\/p>\n<ul>\n<li>The primary and secondary keywords.<\/li>\n<\/ul>\n<ul>\n<li>Character length and details.<\/li>\n<\/ul>\n<ul>\n<li>Tactics for engagement. For example, are the headings questions or CTAs? On-page engagement is a <a href=\"https:\/\/www.practicalecommerce.com\/yes-clicks-and-engagement-impact-seo\">confirmed ranking signal,<\/a> and headings elevate CTA visibility.<\/li>\n<\/ul>\n<p>Pricing at WebCEO starts at $36 per month for a Solo Plan with a free 14-day trial.<\/p>\n<div id=\"attachment_1545152\" style=\"width: 580px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/4-WebCEO.jpg\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1545152\" class=\"wp-image-1545152 size-large\" title=\"Screenshot of keyword report from WebCEO.\" src=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/4-WebCEO-570x150.jpg\" alt=\"Screenshot of keyword report from WebCEO.\" width=\"570\" height=\"150\" srcset=\"https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/4-WebCEO-570x150.jpg 570w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/4-WebCEO-300x79.jpg 300w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/4-WebCEO-768x202.jpg 768w, https:\/\/www.practicalecommerce.com\/wp-content\/uploads\/2024\/11\/4-WebCEO.jpg 1000w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><p id=\"caption-attachment-1545152\" class=\"wp-caption-text\">WebCEO identifies keywords in HTML headings. <em>Click image to enlarge.<\/em><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H1, H2, and H3 headings are among the most important SEO elements on a page. Here are tools to identify, audit, compare, and more.<\/p>\n","protected":false},"author":2425,"featured_media":1545165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[58321],"tags":[],"class_list":["post-1545134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools",""],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Audit HTML Headings on Any Page - Practical Ecommerce<\/title>\n<meta name=\"description\" content=\"H1, H2, and H3 headings are among the most important SEO elements on a page. 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