{"id":1546154,"date":"2024-12-15T08:58:58","date_gmt":"2024-12-15T13:58:58","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1546154"},"modified":"2024-12-15T09:00:54","modified_gmt":"2024-12-15T14:00:54","slug":"how-to-monitor-competitors-email-marketing","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/how-to-monitor-competitors-email-marketing","title":{"rendered":"How to Monitor Competitors’ Email Marketing"},"content":{"rendered":"

Ecommerce marketers eager for a competitive advantage can monitor competitors’ email campaigns for insights and opportunities.<\/p>\n

Most new businesses focus initially on advertising and search engine optimization. Eventually competitive monitoring often emerges, becoming part of a standard marketing toolbox.<\/p>\n

Email-tracking providers include Hoppy Copy, SendView, Owletter, and MailCharts. These and others parse, analyze, and store competitive email data.<\/p>\n

But thanks to artificial intelligence, businesses can track competitors’ email marketing with little more than the Zapier email parser<\/a> and ChatGPT, in five steps:<\/p>\n

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  1. Use a Gmail address to sign up for competitors’ emails.<\/li>\n
  2. Automatically forward the ensuing Gmail messages to the Zapier email parser.<\/li>\n
  3. Use ChatGPT to pull relevant data from the parsed email message.<\/li>\n
  4. Load the data into a Google Doc, Airtable, or similar.<\/li>\n
  5. View the data in a business intelligence dashboard such as Looker.<\/li>\n<\/ol>\n

    Sign up several times for each competitor’s mailing list to receive segmented messages<\/a>.<\/p>\n

    \"Illustration

    AI makes tracking competitors’ email marketing relatively inexpensive.<\/p><\/div>\n

    What to Track<\/h3>\n

    Competitive tracking is often two-pronged: current activity (insights) and omissions (opportunities). For insights<\/em>, look for marketing and operational behavior, such as:<\/p>\n