{"id":1547082,"date":"2024-12-29T05:00:06","date_gmt":"2024-12-29T10:00:06","guid":{"rendered":"https:\/\/www.practicalecommerce.com\/?p=1547082"},"modified":"2024-12-29T09:59:37","modified_gmt":"2024-12-29T14:59:37","slug":"tiktok-shops-coming-seller-boom","status":"publish","type":"post","link":"https:\/\/www.practicalecommerce.com\/tiktok-shops-coming-seller-boom","title":{"rendered":"TikTok Shop’s Coming Seller Boom"},"content":{"rendered":"

TikTok faces an unprecedented U.S. ban, caught between its massive consumer popularity and lawmakers’ distrust. The crisis started in 2020 when some citizens and legislators grew concerned about the China-based social media company’s privacy practices and its relationship with that country’s communist government.<\/p>\n

In April 2024, President Biden signed the Protecting Americans from Foreign Adversary Controlled Applications Act, requiring TikTok’s parent company to sell the platform by January 19, 2025.<\/p>\n

The U.S. Supreme Court will hear an appeal on January 10, 2025, and many commentators expect TikTok to survive in the United States, with or without new owners.<\/p>\n

TikTok Shop<\/h3>\n

Meanwhile, TikTok Shop has been a boon for some sellers. The social commerce platform will reportedly reach $50 billion in worldwide gross merchandise volume in 2024. More than $10 billion of that total is likely to come from the U.S. market.<\/p>\n

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TikTok Shop is among the top social commerce platforms but has not likely reached its full potential.<\/p><\/div>\n

Collectively, the nascent social commerce platform recorded $137 million in 2024 Black Friday and Cyber Monday U.S. sales<\/a>.<\/p>\n

Yet TikTok Shop may be far from its potential<\/a> as online sellers, great and small, are waiting to learn how the ban plays out before adding another platform.<\/p>\n

Ecommerce platforms now include at least four types of selling environments.<\/p>\n